Scott Peterson 1/26/2023The snapping, crackling and popping success of ASMR creatorsIt’s bigger than Taylor Swift. And bigger than Mr. Beast. Despite ASMR’s global appeal, it’s not yet cracked the mainstream. As it’s early days for ASMR creators, there are plenty ...
Scott Peterson 1/19/2023“Our decisions led to distasteful content and produced toxic mixes,” Ex-Google ads SVP Sridhar Ramaswamy in the OMR Podcast.In less than a decade, Sridhar Ramaswamy went from Google grunt to Senior VP of Ads and Commerce. After a decade and a half at Google, Sridhar decided he’d had enough with data-driven search and that
Torben Lux & Scott Peterson 12/29/2022Culture made in Germany? Adrian Bianco is crafting culture in Japan with Sabukaru
Roland Eisenbrand & Scott Peterson 12/21/2022Celebrity promo not labeled as advertising: class action lawsuit against Bored Ape Yacht Club
Scott Peterson 12/15/2022“We don’t have all the answers, but we’ve got all the right questions,” Tim Brown CEO of Allbirds on sustainability in the OMR Podcast
Florian Heide & Scott Peterson 12/8/2022Not your average tourist—She turned her passion for film and travel into this digital business
Scott Peterson 11/23/2022Etoro Founder Yoni Assia: “Out of USD 1.2b in annual revenue, we invest USD 500m into marketing.”
Martin Gardt & Scott Peterson 11/17/2022Women’s Best: From Austria to global D2C fitness brand with millions in sales
Scott Peterson 11/4/2022“It doesn’t matter how fantastic a creative is, if the UX is poor it won’t perform” Jon Cherki CEO & Founder of Contentsquare in the OMR Podcast
Florian Rinke & Scott Peterson 10/28/2022How German finance blog Finanztip got 1m subscribers to its newsletter—and is now making millions
Scott Peterson 10/19/2022“We did the exact opposite of what banks were doing,” Nobel Peace Prize winner Prof Muhammed Yunus in the OMR Podcast
Florian Rinke & Scott Peterson 9/21/2022Margrethe Vestager: “My job is not to be at war with specific companies.”
Roland Eisenbrand & Scott Peterson 9/15/2022With more revenue and increased control, Apple is set to be the dominant global marketing player.
Florian Heide & Scott Peterson 9/6/2022The true story of faux-crime creators. How influencers fake their own abductions and make bank
Scott Peterson 9/1/2022Meditate with Yoda or focus with Erykah Badu. For Morgan Selzer, CCO Headspace, mental health content spans more than meditation.
Florian Rinke & Scott Peterson 8/24/2022Cashback or cash out? How will inflation affect coupon and cashback providers?
Florian Rinke & Scott Peterson 8/19/2022Spot on! We tricked Spotify with TikTok: 18 million views via #OMRCuts to crack the top-10
Torben Lux & Scott Peterson 8/15/2022The OMR Aftershow in Cologne is back: Here’s who and what to expect after Day 1 at Dmexco
Martin Gardt & Scott Peterson 8/8/2022Fast fashion app Cider is Shein’s top competition—and a unicorn just two years after founding
Florian Heide & Scott Peterson 8/3/2022Disrupting death: These founders are digitizing mourning and grieving