Scott Peterson
1/26/2023
The snapping, crackling and popping success of ASMR creators It’s bigger than Taylor Swift. And bigger than Mr. Beast. Despite ASMR’s global appeal, it’s not yet cracked the mainstream. As it’s early days for ASMR creators, there are plenty ...
Scott Peterson
1/26/2023
The snapping, crackling and popping success of ASMR creators It’s bigger than Taylor Swift. And bigger than Mr. Beast. Despite ASMR’s global appeal, it’s not yet cracked the mainstream. As it’s early days for ASMR creators, there are plenty ...
Scott Peterson
1/19/2023
“Our decisions led to distasteful content and produced toxic mixes,” Ex-Google ads SVP Sridhar Ramaswamy in the OMR Podcast. In less than a decade, Sridhar Ramaswamy went from Google grunt to Senior VP of Ads and Commerce. After a decade and a half at Google, Sridhar decided he’d had enough with data-driven search and that 
Torben Lux
&
Scott Peterson
12/29/2022
Culture made in Germany? Adrian Bianco is crafting culture in Japan with Sabukaru 
Roland Eisenbrand
&
Scott Peterson
12/21/2022
Celebrity promo not labeled as advertising: class action lawsuit against Bored Ape Yacht Club 
Scott Peterson
12/15/2022
“We don’t have all the answers, but we’ve got all the right questions,” Tim Brown CEO of Allbirds on sustainability in the OMR Podcast 
Florian Heide
&
Scott Peterson
12/8/2022
Not your average tourist—She turned her passion for film and travel into this digital business 
Scott Peterson
11/23/2022
Etoro Founder Yoni Assia: “Out of USD 1.2b in annual revenue, we invest USD 500m into marketing.” 
Martin Gardt
&
Scott Peterson
11/17/2022
Women’s Best: From Austria to global D2C fitness brand with millions in sales 
Scott Peterson
11/4/2022
“It doesn’t matter how fantastic a creative is, if the UX is poor it won’t perform” Jon Cherki CEO & Founder of Contentsquare in the OMR Podcast 
Florian Rinke
&
Scott Peterson
10/28/2022
How German finance blog Finanztip got 1m subscribers to its newsletter—and is now making millions 
Scott Peterson
10/19/2022
“We did the exact opposite of what banks were doing,” Nobel Peace Prize winner Prof Muhammed Yunus in the OMR Podcast 
Scott Peterson
10/10/2022
This startup sells water disguised as craft beer—and is valued at over USD 700m 
Florian Rinke
&
Scott Peterson
9/21/2022
Margrethe Vestager: “My job is not to be at war with specific companies.” 
Roland Eisenbrand
&
Scott Peterson
9/15/2022
With more revenue and increased control, Apple is set to be the dominant global marketing player. 
Florian Heide
&
Scott Peterson
9/6/2022
The true story of faux-crime creators. How influencers fake their own abductions and make bank 
Scott Peterson
9/1/2022
Meditate with Yoda or focus with Erykah Badu. For Morgan Selzer, CCO Headspace, mental health content spans more than meditation. 
Florian Rinke
&
Scott Peterson
8/24/2022
Cashback or cash out? How will inflation affect coupon and cashback providers? 
Florian Rinke
&
Scott Peterson
8/19/2022
Spot on! We tricked Spotify with TikTok: 18 million views via #OMRCuts to crack the top-10 
Torben Lux
&
Scott Peterson
8/15/2022
The OMR Aftershow in Cologne is back: Here’s who and what to expect after Day 1 at Dmexco 
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