These are the 7 best tools for social media monitoring

Social sells - countless new posts are published, shared and commented on social media every minute. According to futurebiz, up to 500 million users in Germany are active on Instagram alone every day. With this large number, it's no wonder that you can quickly lose track of the topics that are important for your company.

Social media monitoring is a great way to keep a close eye on how your target group moves or expresses itself on social media. This helps you to track and evaluate the conversations relevant to your brand. At the same time, you can keep an eye on your competitors, identify potential trouble spots more quickly and adapt your social media strategy to the results. In this article, we show you the best tools for your social media monitoring and how you can use them.

What is social media monitoring?

Social media monitoring is the observation and analysis of opinions and discussions about a company or brand. Social media monitoring helps you to track key social media figures such as brand awareness and social share of voice. You also have the opportunity to precisely identify trends and opinions about your brand, industry and competition. As soon as you want to go into more in-depth analysis of your social media channels in order to take important measures, social listening comes into play.

But what exactly is the difference between social listening and social media monitoring? Let's take a closer look at this in the next step.

Differences between social media monitoring and social listening

Basically, social listening is about your future direction compared to social media monitoring. While you first collect information in social media monitoring and record as much data and detail as possible, this data is analyzed more specifically in the second step under social listening. This means that you use the data collected on your target group and transfer it to your social media marketing.

Social listening allows you to work more actively and strategically. In this step, you analyze the data for actionable insights and look at how you can better engage your customers, for example. This has an impact on your overall brand positioning.

If you are looking for suitable software for social media listening, you will find it on OMR Reviews. There you can compare social listening tools with the help of user reviews and detailed information.

You should keep an eye on these KPIs for social media monitoring

Social media monitoring allows you to monitor your social media for information that is relevant to your company. There are a few KPIs that you should take into account:

• Brand mentions: At this point, take a close look at the context and who (regularly) mentions you and your brand in posts. Monitoring brand mentions, for example, helps you to investigate whether your brand is being placed with the right target group.
• Relevant hashtags: Have you defined your company's own hashtags for communication on social media? Then it's worth taking a look at exactly how they are used. Here, too, you can quickly find out who is communicating about you and in what context.
• Mentions of competitors: It's always worth thinking outside the box! Don't lose sight of your competitors and regularly collect important data that you can learn from or build on with your social media strategy. Take advantage of the opportunities offered by a competitor analysis.
• General trends for your industry: What is your target group actually talking about and what trends are they following? Monitoring is also important for precisely this analysis. Collect hashtags, keywords or key points that are currently trending and "on everyone's lips".

These are the top 7 social media monitoring tools on OMR Reviews

These are the most popular social media monitoring tools on OMR Reviews based on verified user reviews and experiences.

Hootsuite

Talkwalker

Meltwater

facelift

Falcon.io

Sprinklr

Fanpage Karma

1. Hootsuite social media tool

Hootsuite on OMR Reviews

Hootsuite is a social media suite and combines various functions in one tool. In addition to the automated planning of posts, Hootsuite provides important KPIs and analytics for campaigns and also has social listening and monitoring functions. All your channels can be integrated into the tool - from Instagram and Pinterest to LinkedIn.

Hootsuite functions

These are the tool's most important functions for social media monitoring:

• Competitor analysis: with a competitor analysis, you can identify the strengths and weaknesses of your competitors in Hootsuite so that you can compare them with your own strengths and weaknesses.
• Sentiment analysis: The social media sentiment analysis allows you to evaluate the attitude of your target customers. This includes, for example, opinions that can benefit or damage your brand's reputation.
• Social reporting: With Hootsuite Analytics, you can collect data from various Facebook, Twitter, Instagram and LinkedIn profiles and create reports from a single dashboard. You can customize the dashboard to track the metrics you consider relevant for your social media report.

More features from Hootsuite:

• Social Analytics
• Planning and publishing
• Social Engagement
• Social Ads
• Campaign optimization
• Personalization of reports
• Export of reports
• Scalability

Hootsuite costs

Hootsuite offers you a total of four different tariffs to use the tool. The Professional plan starts at €99 per month and is activated for one user with 10 different social media profiles. If you want to register more users, you can book the Team plan from €249 per month and manage up to 20 social media channels simultaneously. You can test both versions free of charge for 30 days.

From €762 per month, you can manage 35 different profiles with five people on the Business plan. You can discuss individual solutions with Hootsuite as part of the Enterprise plan. You can request a demo for both plans to see what suits you best.

You can find more information about Hootsuite's pricing and user reviews with price reference on OMR Reviews.

Hootsuite alternatives

On OMR Reviews you can find an overview of Hootsuite alternatives and choose the right social media tool for you based on verified reviews and testimonials.

2. Talkwalker social media tool

Talkwalker on OMR Reviews

Talkwalker Media Monitoring offers you the opportunity to measure your brand presence in blogs, news media, print, broadcast and social media forums. This gives you insights that help you strengthen your brand in the media.

Talkwalker functions

These are the tool's most important functions for social media monitoring:

• Sentiment analysis: With the help of sentiment analysis, you can capture the tone and mood behind media coverage. This helps you to gain a deeper understanding of how your brand is perceived by others.
• Comprehensive reporting: Reporting gives you a comprehensive overview of your brand's presence and offers you an extensive selection of sources, such as: Online, print, broadcast and social media.
• Smart Alerts: With real-time notifications, you won't miss any trends and can react proactively and make strategic decisions immediately.

Further functions of Talkwalker

• Panels of top journalists and authors
• Custom scoring
• Newsletter
• Synchronize your media monitoring
• Advanced filter options
• Visual analytics

Talkwalker Pricing

Talkwalker does not provide any information about the cost of the tool. If you would like to test Talkwalker, you can arrange a demo and request pricing via the website.

You can find more information about Talkwalker pricing and user reviews with price references on OMR Reviews.

Talkwalker alternatives

On OMR Reviews you can find an overview of Talkwalker alternatives and choose the right social media tool for you based on verified reviews and testimonials.

3. Meltwater social media tool

Meltwater on OMR Reviews

Meltwater functions

These are the tool's most important functions for social media monitoring:

• Custom Scoring: Customize the measurement framework to your goals for a more specific assessment of your media performance.
• Sentiment analysis: With the help of sentiment analysis, you can find out what people think about your brand. It examines whether their opinions are positive, negative or neutral. This helps you to gain a better understanding of how others perceive your brand.
• Outreach statistics: Outreach statistics help you monitor your open and click numbers. This allows you to keep an eye on the success of your media communication at all times.

Further functions of Meltwater

• Social listening & analytics
• Social media management
• Consumer Intelligence
• API & Data Integration
• Sales Intelligence
• Influencer Marketing

Meltwater prices

Meltwater does not provide any information about the cost of the tool. If you would like to test Meltwater, you can arrange a demo and request pricing via the website.

You can find more information about Meltwater's pricing and user reviews with price references on OMR Reviews.

Meltwater alternatives

On OMR Reviews you can find an overview of Meltwater alternatives and choose the right social media tool for you based on verified reviews and testimonials.

4. Facelift cloud social media tool

facelift on OMR Reviews

With the social media management tool facelift you can publish, promote, manage, monitor and analyze content as well as run your social customer care and community management. With a total of 10 different features, the tool covers almost everything there is to do in the social media business. For example, you can use Facelift's Publisher to publish your posts on different social media channels at the same time. A global content pool helps you find inspiration for your own content as well as insights and trending topics in your industry. The social media monitoring and listening function informs you about how your brand, products or services are being talked about. The risk of shitstorms and complaints can also be identified and contained at an early stage.

Facelift cloud functions

These are the tool's most important social media monitoring functions:

• Monitoring & Listening: With this function, you are always aware of how, when and what is being said about your brand, products or services. Who are opinion leaders or brand ambassadors? You can draw insights from this, take advantage of opportunities, avert crises in good time and find suitable influencers.
• Dashboards and reports: With a predefined dashboard, you can connect your own profiles for detailed analysis. The dashboard templates contain the most important KPIs for each network to help you understand which content has the greatest impact on your business.
• Trendwatch: The module provides topic-specific impulses and trending topics for the creation and design of your editorial plan. Using the filter function, the content streams of your trending topics can be tailored precisely to your needs.

Further functions of Facelift Cloud:

• Post planning and publishing
• moderation
• advertising
• benchmarking
• Messenger
• Facelift Social Share

Facelift cloud costs

You can use facelift in a small team with two users for €100 per month/user. This tariff includes 10 social media profiles. facelift also offers a Business and an Enterprise plan. These packages include more complex functions and involve up to 10 users. You can request pricing for both tariffs on the tool's website.

You can find more information about Facelift's prices and user reviews with price reference on OMR Reviews.

Facelift Cloud alternatives

On OMR Reviews, you can find an overview of Facelift alternatives and choose the right social media tool for you based on the verified ratings and testimonials.

5. Falcon.io social media tool

Falcon.io on OMR Reviews

With Falcon.io you can keep track of all your activities on your social media channels, plan and control content and create advertising campaigns. In addition to monitoring activities, Falcon.io provides valuable insights, such as topics and motives of your followers.

Falcon.io functions

These are the tool's most important functions for social media monitoring

• Audience management: You can use this function to add information from social media and other information such as email, gender and location to each of your customer profiles.
• Customer engagement: Followers with whom you have regular contact are assigned profile cards. This allows you to track their interaction history and transfer the data to an existing CRM system.
• Reporting: Based on your marketing and business goals, Falcon.io helps you increase your ROI, optimize content and channel performance and achieve greater success on social media.

Further functions of Falcon.io:

• Follower analysis
• Competition analysis
• Identification of suitable influencers
• Campaign optimization

Falcon.io costs

Also with Falcon.io you can choose between different price packages. The Essentials package is available for $108 per month and user. It is particularly suitable for small and medium-sized companies and offers an integrated social media editorial plan, performance dashboards and templates for your messages.

While you can use the Essentials package for up to five social media channels, the Full Suite package offers you unlimited access. In addition, you can only access the social media monitoring and social listening functions with this package. You can make an individual price inquiry via the homepage.

You can find more information about Falcon.io's prices and user reviews with price reference on OMR Reviews.

Falcon.io alternatives

On OMR Reviews you will find an overview of Falcon.io alternatives and can choose the right social media tool for you based on the verified ratings and testimonials.

6. Sprinklr social media tool

Sprinklr is a customer experience management platform that allows you to manage over 21 social media channels and brand experiences through direct and personalized customer communication. The cloud offers a total of five products: Modern Marketing, Modern Advertising, Modern Research, Modern Care and Modern Engagement.

Sprinklr functions

These are the tool's most important functions for social media monitoring:

• Strategy and analysis: Sprinkl supports you in the creation and measurement of social media strategy and analysis. It is also possible to set up a paid media strategy.
• Reporting dashboard: You can access real-time data within a dashboard, from campaigns, content and ads reporting to cross-channel insights that you own.
• Automation: Sprinklr's AI-powered social media automation software allows you as a social media manager to sort messages more accurately and engage with more customers faster.

Other features of Sprinklr:

• Scaled response with conversation bots
• Community management
• Chat and email channels
• Report exports
• Social Ads

Sprinklr costs

Sprinklr does not provide any information about the costs of the tool. If you would like to test the tool, you can arrange a demo via the website.

You can find more information about Sprinklr's prices and user reviews with price reference on OMR Reviews.

Sprinklr alternatives

On OMR Reviews you can find an overview of Sprinklr alternatives and choose the right social media tool for you based on the verified ratings and testimonials.

7. Fanpage Karma social media tool

Fanpage Karma on OMR Reviews

Fanpage Karma is an analysis tool for social media. You can use the tool as a complete solution for social media management. With Fanpage Karma, you can analyze an unlimited number of profiles, plan, write and publish posts and identify trends. The tool also allows you to communicate and analyze in real time. According to Fanpage Karma, it currently has around 600,000 users in 180 countries.

Fanpage Karma functions

These are the tool's most important functions for social media monitoring:

• Reporting: Fanpage Karma allows you to export all data to Excel, PowerPoint and CSV. The tool also offers you regular and automatic reporting by email.
• Analysis: You can analyze an unlimited number of profiles and use more than 250 key figures for analysis. You can also analyze your content according to specific keywords.
• Alerts: Fanpage Karma offers you a morning report that summarizes all important key figures of the last day. You can also set up alerts that inform you about potential shitstorms and when your competitors post something.

Further functions of Fanpage Karma:

• Overview of drafted posts by status
• Share editorial calendars with any colleagues and customers
• Multiposting the same content on different networks
• Live boards for market monitoring
• Create and edit analyses together
• Resubmission of messages
• Search for keywords and hashtags

Fanpage Karma costs

Fanpage Karma offers a free version as well as the Bronze, Silver, Gold and Platinum paid packages. In the free version, you can integrate the Facebook network and use a dashboard.

The Bronze package costs €49 per month for a network of your choice and an unlimited number of profiles. You have a larger selection of networks with the subsequent packages. If you opt for the Silver package (€149/month), you can use editorial planning. For Gold, you pay €249 per month and receive personal support from Fanpage Karma. For €649 per month, you can set up API access for up to 50 profiles in the Platinum version.

You can find more information about Fanpage Karma's prices and user reviews with price reference on OMR Reviews.

Fanpage Karma alternatives

On OMR Reviews, you can find an overview of Fanpage Karma alternatives and choose the right social media tool for you based on verified reviews and testimonials.

More social media management tools on OMR Reviews

You can find and compare other social media tools on OMR Reviews. In total, we have listed over 50 social media software tools that you can use to create, plan, publish and analyze your social media content. So take a look and compare the tools with the help of authentic and verified user reviews:

Swat.io

Iconosquare

Salesforce Social Studio

gominga Review Manager

Smartly.io

Zoho Social

influence.vision

Facebook Creator Studio

You can also find even more insights for your social media marketing in our OMR Reviews Briefing Social Media. Here, our experts reveal what is important when choosing the right social media tools and what you should look out for.