With These 5 Marketplace Softwares, You'll Significantly Boost Your Online Sales

1. What characterizes marketplace software?
2. These are the advantages of using a marketplace tool
3. 1. Tradebyte
4. 2. Unicorn 2
5. 3. Mirakl
6. 4. Geizhals Shopsystem
7. 4. Novomind iMARKET
8. Online shopping is not witchcraft

There are thousands of online shops in the vastness of the internet. Your customers will search until they find the product that best fits them from the best brand. What has a significant influence on the shopping experience and therefore also on your customers' purchasing decision, besides the quality of your brand, is the marketplace where you offer your products. Amazon, eBay, Otto, and Etsy - or should it be your own online store? In order to reach as many potential customers as possible and maximize your turnover, you need to be represented on as many of these marketplaces as possible. However, these require a high degree of care and attention. So much for the theory - in practice there is a solution to this challenge: the appropriate marketplace software. What distinguishes such software and what advantages you can enjoy through it, you will find out in the following article. Of course, we have prepared a ranking of the five best online marketplace software for you afterwards. So: 3,2,1... Let's go.

What characterizes marketplace software?

An online marketplace refers to an internet platform where various buyers and sellers can buy and sell products. The probably best-known online marketplaces are eBay and Amazon. Some platform providers charge a subscription fee or commission for the use of their trading place, while others are free to use. You can think of a marketplace as a merger of various online shops, which is why this model is also referred to as a "Multi Vendor Marketplace". With the help of an online marketplace tool you can create your own e-commerce solution and offer various retailers a trading platform or analyze, manage and optimize the marketplaces where you offer your products.

These are the advantages of using a marketplace tool

The use of a B2C or B2B marketplace software can have different advantages for your company. You can benefit from the fame and reach of various marketplaces without having to constantly check the respective accesses. The marketplace software combines all online trading places on one interface. This way, you save personnel resources that you can invest in other areas. Presence on as many platforms as possible can increase confidence in your brand and market share. When using a marketplace provider you can test, evaluate and optimize different pricing strategies for different customer groups. You can also identify and take advantage of international customer potential. Omnipresence also leads to better positioning of your company in search engines.

These are the five best marketplace software for your business

Now we would like to introduce you to the five best marketplace software. We have selected these from our software comparison platform OMR Reviews for you and summarised them for you below:

TRADEBYTE

Unicorn 2

Mirakl

Geizhals Shopsystem

novomind iMARKET

Attention: This ranking is based on the status of January 24, 2024.

1. Tradebyte

TRADEBYTE on OMR Reviews

The online marketplace software Tradebyte is a subsidiary of Zalando and also the leading integration platform in the fashion and lifestyle sector in Europe. It connects your brand with over 80 fashion and lifestyle marketplaces, but can also support you in setting up your own marketplace. You can see at any time at what price your products are being sold on a particular online marketplace. In addition, you have full control over your product images, descriptions, prices and stocks, which you can set simultaneously on different sales channels, thus maximizing your turnover. You can view all important data about your sales on your Tradebyte dashboard and adjust your sales strategies accordingly.

Tradebyte costs

You can request the costs for Tradebyte via the company's website.

Tradebyte alternatives

On OMR Reviews you can find an overview of Tradebyte alternatives. This way you can decide on the right marketplace software for you based on user reviews and their experiences.

2. Unicorn 2

Unicorn 2 on OMR Reviews

Unicorn 2 is a middleware between the e-commerce ERP JTL-Wawi and national and international marketplaces such as OTTO, Kaufland, wayfair, METRO, idealo, CHECK24 and ManoMano. The portfolio is continuously expanded with new platforms. All marketplaces connected with unicorn 2 are set up in the JTL-Wawi as independent sales channels and served accordingly by the retailers. The retailers continue to use the JTL-Wawi as the leading system and thereby benefit from already known processes. Due to the source system, unicorn 2 is usually operated on customer-owned systems.

Unicorn 2 costs

The costs for a single license are 39.99€/ month plus VAT. An activation fee of 99.99€ plus VAT Applies for the activation of the license. Possible additional options are charged separately. With the single license you connect one marketplace of your choice. For traders with a larger portfolio and the desire to reach customers simultaneously across many sales channels, the multi license offers the ideal solution. The costs for a multi-license are 99.99€/ month plus VAT. For the activation of the license, a one-time fee of 99.99 € plus VAT applies. Possible additional options are charged separately. With this you connect any number of marketplaces. You can calculate fixed costs as no additional fees for number of sales, articles or similar are charged. The marketplace permitted in the license can be changed independently in the customer center without additional costs.

Unicorn 2 Alternatives

On OMR Reviews you will find an overview of the Unicorn 2 Alternatives. So you can decide for the right Marketplace Software for you based on user ratings and their experiences.

3. Mirakl

Mirakl on OMR Reviews

With Mirakl Platform marketplace operators can offer products from third-party providers on their e-commerce website. The marketplace thus serves as a technical platform for the trading of products and services between selected third-party suppliers and end customers. The Mirakl platform is fully configurable and always ensures the security of customer data by adhering to the highest international security standards.

Mirakl Connect offers Seller-as-a-Service with a network of merchants and partners to improve sales processes and delegate dealer management to Mirakl, which facilitates onboarding and maximizes growth potential.

MiraklAds monetizes the eCommerce audience, increases the profitability of digital advertising spending by focusing on first- and third-party products.

Mirakl Payout, developed by experts, enables quick, secure payments to merchants, improves growth and GMV through risk reduction in onboarding processes and currency.

Mirakl Costs

You can request the costs for Mirakl via the company's website.

Mirakl Alternatives

On OMR Reviews you can find an overview of the Mirakl Alternatives. So you can decide for the right marketplace software for you based on user ratings and their experiences.

4. Geizhals Shopsystem

Geizhals Shopsystem on OMR Reviews

Geizhals is an online platform that allows users to compare products and find the cheapest price. The platform offers a comprehensive product database with a multitude of products from various categories such as electronics, household appliances, fashion, sports and leisure. Users can search for products on Geizhals by category, brand, price and other criteria and sort the results by various factors such as price, availability and ratings.

Geizhals Shopsystem Costs

You can request the costs for Geizhals via the company's website.

Geizhals Shopsystem Alternatives

On OMR Reviews you can find an overview of the Geizhals Alternatives. So you can decide on the right marketplace software for you based on user reviews and their experiences.

4. Novomind iMARKET

novomind iMARKET on OMR Reviews

Novomind iMARKET is a marketplace software and automates the integration of the product range in all relevant national and international online marketplaces. Through the connection with API interfaces or individual integration into the e-commerce architecture of brands and retailers: inside, Novomind iMARKET is aimed at industries such as retail, wholesale, manufacturers, buying groups as well as contact center. Novomind iMARKET offers solutions for omnichannel commerce, B2C & B2B, omnichannel customer service, Software as a Service, PIM & PXM or also Artifical Intelligence (AI). Novomind iMARKET is authorized for the integration of the Amazon Selling Partner API (SP-API). Companies that sell goods via Amazon can benefit from all the advantages of the SP-API when using the middleware.

Novomind iMARKET Costs

You can request the costs for Novomind iMARKET via the company's website.

Novomind iMARKET Alternatives

On OMR Reviews you can find an overview of the Novomind iMARKET Alternatives. So you can decide for the right marketplace software for you based on user ratings and their experiences.

Online shopping is not witchcraft

With a marketplace software you can use the potentials that the internet and the customers who search for your products there offer you. It simplifies the acceptance of orders, different pricing strategies and observation of your sales development and those of your competitors. With such software, you can kill several birds with one stone and get the most out of the online distribution of your products.