Shopify, Spryker or Commercetools: In the new briefing, you will find the appropriate shop system.

E-commerce platforms and shop systems are software used to open and operate your own webshop, enabling you to conduct E-commerce. From standard and expected functionalities of an online shop to customer and product data, content and layout to optimization and customization, there are many different features that distinguish online shops. While the majority of solutions are primarily geared towards online sales of B2C products, there are also solutions tailored for B2B. B2C solutions have traditionally been more focused on physical retail, but now a number of solutions also offer the possibility of selling digital products. From the moment a customer lands on the online shop to the point when the order is processed and shipped, e-commerce platforms create a seamless experience that is optimized based on existing data and captures new insights for ongoing customer communication. E-commerce platforms can usually be integrated with inventory management software and dropshipping software. Shop systems also offer interfaces and integrations to CRM software, ERP systems, supply chain and logistics software, and payment service providers. Some webshop software also includes integrated SEO tools. When evaluating e-commerce platforms, consideration should be given to compatibility with existing software such as inventory management and CRM, the technical know-how required for the implementation and management of the software solution, the potential degree of platform customization, and of course the cost-benefit ratio or return on investment. Want to improve your e-commerce strategy and learn from experts? Then the OMR Strategy Guide to E-Commerce is just right for you! It offers over 100 pages of practical knowledge for getting started in e-commerce.