JTL

JTL is a modular e-commerce ecosystem that helps retailers and brands manage their sales, operational, and logistics processes within a single integrated system. Instead of using various standalone solutions that must be laboriously connected to one another, JTL offers a platform where all relevant processes converge—from the initial order to the return. 

The portfolio is divided into three areas that together cover the entire operational retailer journey. 

All solutions related to sales and reach: Shop 5 for your own online store, Marketplaces (formerly JTL-eazyAuction) for integration with Amazon, eBay, and other marketplaces, Pricing for dynamic pricing strategies, Connectors for system integration, POS for brick-and-mortar retail, as well as Vouchers and Integrated Checkout with PayPal. 

The operational heart of JTL: ERP (formerly JTL-Wawi) combines inventory management, finance, document management, and tax compliance in a single system. Customer Service manages all customer communication. Workflows, Production, and Data Transfer automate internal processes. Business Intelligence provides the data foundation for informed decisions. Everything that needs to run in the background so that the business functions smoothly for external customers. 

From warehouse management with WMS to shipping and track & trace, to fulfillment partner networks via Trade Network, and returns processing with Returns—the JTL ecosystem covers the entire logistics chain. 

All modules are seamlessly integrated. Companies start with what they need today and expand gradually without having to change their foundation. External systems can be integrated via open APIs and over 800 extensions. 

JTL is designed for mid-sized e-commerce companies that operate across multiple channels, manage their own warehouse logistics, and want to scale their processes professionally. Typical users include multichannel retailers with high order volumes, D2C brands with complex product flows, and retailers with both online and offline presences. 

In addition to its core portfolio, JTL offers AI-powered solutions for pricing automation, automated customer service, and returns reduction—directly integrated into existing products, GDPR-compliant, and without the need for external tools. With Agentic Commerce, JTL is also preparing its merchants for the next sales channel: integration with AI agents such as ChatGPT, Google Gemini, and Microsoft Copilot, through which consumers will shop fully automatically in the future. 

The ecosystem includes more than 500 certified partners across Europe, more than 800 apps and extensions, and a community with over 54,000 active members.