There is hardly a company that has not yet recognized the importance of a good social media presence. Social media analytics tools can be used to evaluate what such a presence should look like to ensure it is as promising as possible.
In this article, we explain what these tools are, what advantages they offer and how success is measured. We will then introduce you to the 8 best social media analytics tools to help you improve your social media marketing.
What is a social media analytics tool?
Social media analytics tools help you to manage and analyze your social media channels. The reports and dashboards are particularly helpful for making statements about the success of campaigns and posts on the various social media platforms. The data obtained is used both by marketing employees and by strategic teams who are responsible for aligning the strategy with customer needs.
Automated processes also simplify the creation of posts and social media campaigns. Centralized content planning with the timed publication of posts can make daily workflows more efficient and at the same time tailor the content to the desired target group.
What advantages do social media analytics tools offer?
If you want to take a strategic approach to your own social media marketing, you should use social media analytics tools to support you in tracking and evaluating success. Using these tools offers the following advantages:
- Time savings through automated processes
- Central control of all social media channels including live updates.
- Bundled inboxes for quick response to messages and complaints
- Intensification of direct customer contact
- Competition analysis
- Target group determination through analysis of customer behavior
- Hashtag tracking
- Cross-channel controlling of social media campaigns
- Trend recognition
- Improvement of the SEO ranking
- Reduction of marketing costs
Recommended social media software
On our comparison platform OMR Reviews you can find more recommended social media software. We present over 100 solutions that are perfectly tailored to the needs of SMEs, start-ups and large corporations. Our platform supports you in all areas of social media management. Take the opportunity to compare different software and consult real user reviews to find the ideal solution for your requirements:
How can success be measured with social analytics tools?
Detailed dashboards and reports provide data on the success of campaigns and postings. Interactions with posts on various platforms are recorded, as well as the development of followers and reach. Another important key figure is the engagement rate, which measures the activity (engagement) of followers. Likes, comments and shares are set in relation to views and the number of followers. Tagging a company in other posts and stories also has a positive effect on engagement and can be recorded using social media analytics tools.
Of course, the success of campaigns and posts also depends heavily on how well the needs of customer behavior are met. Real-time analyses of target groups in the tools are a great advantage when it comes to knowing these needs.
What are the 8 best social media analytics tools?
These are the most popular social media analytics tools on OMR Reviews based on verified user reviews and experiences.
Attention: This ranking is based on the status as of January 22, 2024.
Swat.io social media analytics tool
The Swat.io tool was developed specifically for teamwork in social media management. It is designed to improve team coordination, provide an overview and create clear structures and processes. According to Swat.io, this leaves more time to build real relationships with your own community.
Specifically, this works with central content planning, which includes both planning and time-based release functions. Messages and mentions from all channels are summarized in a clearly arranged inbox in the Swat.io inbox. Analysis and monitoring dashboards can also be viewed in Swat.io.
Swat.io prices start at €35 per month, but then depend on the requirements and are agreed individually. You can test the tool free of charge for 21 days.
On OMR Reviews you will find an overview of Swat.io alternatives and can decide which social media management tool alternative is best for you with the help of user experiences and ratings.
Hootsuite social media analytics tool
Hootsuite is a social media management tool from HootSuite Media Inc. that facilitates the management of social media activities. All important analytics can be viewed on a dashboard, making it even easier to analyze the success of social media posts. The tool also makes it possible to prepare, schedule and publish posts on the 35 most popular networks such as Instagram, Facebook, Pinterest, etc. The aim of Hootsuite is to bring together analyses and notifications of social media activities from a wide range of apps. For example, there is the Inbox, in which all messages from the various networks are displayed without having to switch back and forth between individual apps. This makes it easier for social media managers in particular to manage multiple social media accounts.
A "Professional" Hootsuite account, which allows a user to log in and manage up to 10 social media accounts, costs €99/month. An unlimited number of posts can be scheduled in advance. If you would like to use an account with up to 3 people, the "Team" package for €249/month is the right choice. This package allows you to manage 20 social media accounts and assign team access rights. The "Business" model for €762/month is worthwhile for companies with up to 5 users who want to manage the tool and take advantage of prioritized round-the-clock support. With the business account, a total of 35 social media accounts can be managed simultaneously and the range of functions can be expanded with premium apps such as Zendesk, Slack and Basecamp. Both versions can be tested free of charge for 30 days.
For large organizations with demanding requirements and companies with multiple teams, an enterprise version is offered, the price of which is available on request.
You can find more information about Hootsuite's prices and user reviews with price references on OMR Reviews.
On OMR Reviews you can find an overview of Hootsuite alternatives and decide which social media management tool alternative is best for you with the help of user experiences and ratings.
Iconosquare social media analytics tool
Iconosquare is an analysis, management and planning platform for companies and agencies to improve their social media presence. It supports the planning, management and analysis of posts and campaigns. To this end, users have access to analytics, publishing and monitoring areas with reports on growth trends, hashtags and filters used and the density of posts.
The "Single" account for €49/month is particularly suitable for small companies and professional marketers. With this account, one user can manage up to 5 social accounts. The data can be stored for up to 12 months. The "Teams" package is worthwhile for marketing teams. This costs €79/month and includes the management of 5 profiles for up to 10 team members. With this version, data can be stored for up to 24 months.
The "Custom" account allows you an unlimited number of users and unlimited storage space for data.
You can also find more information about Iconosquare prices and user reviews with price reference on OMR Reviews.
On OMR Reviews you will find an overview of the Iconosquare alternatives and can decide which social media management tool alternative is best for you with the help of user experiences and ratings.
Buffer social media analytics tool
Buffer is a social media management platform. The focus here is on 3 modules: "Buffer Publish" (planning tool for creating and precisely timing social media posts and campaigns), "Buffer Reply" (supporting customer loyalty through faster responses to comments) and "Buffer Analyze" (reporting tool for analyzing activities and creating reports).
Buffer offers a free version, which already includes many functions: Management of up to 3 social media accounts, pre-scheduling of 10 posts per social channel, timed publishing, calendar view and third-party integrations and apps. However, analysis is only possible with the "Essentials" version. This costs $6 per month (or $5 for an annual package) and includes an overview of the most important key figures, access to historical data, campaign analysis and more detailed post insights.
This version can be supplemented with a team package, which provides tools for design and approval workflows and clear, exportable reports for teams. This package costs $12 per month ($10 for the annual package).
There is also an 'Agency' version for agencies, which allows the management of up to 10 social media accounts. Similar to the Team package, this version provides tools for design and approval workflows as well as clear, exportable reports. It also offers custom access and permissions. The monthly cost is $120 (or $100 for the annual package).
You can find more information about Buffer's pricing and user reviews with price references on OMR Reviews.
You can find an overview of Buffer alternatives on OMR Reviews and decide which social media management tool alternative is best for you with the help of user experiences and ratings.
Falcon.io social media analytics tool
Falcon.io, a software from neighboring Denmark, sees itself as a central solution for all social media marketing requirements. It can be used to monitor activities on your own social media channels, plan and control content and create advertising campaigns. In addition to monitoring activities, Falcon.io is designed to provide valuable insights, including: what motivates interested parties and what topics they are talking about.
Falcon.io offers two main pricing models to meet the diverse requirements of companies.
The "Essentials" package, priced at $108.00 per user per month, provides small businesses with a comprehensive toolkit. This includes features such as the social media calendar, social inbox, message templates, performance dashboards, chat and email support. For a more comprehensive social media management experience, the "Full Suite" package is available. The exact cost of this is available on request. This package offers an all-in-one platform with team collaboration, approval workflows, team performance analysis, social listening (over 100 million sources), competitive benchmarking, social audience insights, social advertising management and customized onboarding. Ideal for teams that want to work closely together on social.
You can find more information about Falcon.io's prices and user reviews with price reference on OMR Reviews.
On OMR Reviews you can find an overview of Falcon.io alternatives and choose the right social media tool for you based on verified reviews and testimonials.
Emplifi social media analytics tool
Emplifi helps brands to be successful on social media with the help of AI-supported marketing. The areas covered include research & planning, content strategy and influencer marketing. Currently, 2,500+ users in 100 countries around the world rely on Socialbakers.
Emplifi Karma costs
Emplifi does not provide any information about the costs of the tool. If you would like to test the tool, you can arrange a demo via the website.
You can find more information about Emplifi's prices and user reviews with price reference on OMR Reviews.
Emplifi Karma alternative
On OMR Reviews you can find an overview of Emplifi alternatives and choose the right social media tool for you based on the verified reviews and testimonials.
Facelift Cloud social media analytics tool
With the Facelift online marketing tool, you can plan, publish and analyze content on popular social networks such as Facebook, Instagram, LinkedIn, Twitter and others. According to Facelift Cloud, its most important functions also include targeted social customer care and community management through a central "unified inbox". In order to better understand the target group, "Social Listening" supports online and offline media monitoring of market trends and demands as well as competitors' products. With the advertising function, social media advertising can be placed on Facebook and Instagram using a powerful, process-optimized and highly scalable system.
Facelift Cloud costs
The Facelift "Team" version for small teams enables the management of 10 social media profiles of 2 users and costs €200 per month (€100 per user). It also includes a mailbox for all networks, a social media posting calendar, social analytics and reporting as well as a chat report. For companies and brands that want to master and scale their social media marketing, Facelift Cloud offers the "Business" package. In this package, 25 social media profiles can be stored and managed by up to 5 users. In addition to the functions from the "Basic" package, social benchmarking analyses of competitors, web and social trend analyses and advanced content planning with campaigns and events are offered. Support is also more comprehensive, as you have access to accompanied onboarding, training and dedicated customer success experts. The package price is available on request.
For complex organizations for which increased security and individual integrations are essential, there is the "Enterprise" package. It allows 10 users to manage 50 social media profiles. In addition to the features of the Business plan, it adds optimized access through single sign-on (SSO), detailed transparency through an audit log, efficient media management with DAM integration and seamless customer relationships through CRM integration.
You can find more information about Facelift's pricing and user reviews with price reference on OMR Reviews.
On OMR Reviews you can find an overview of Facelift alternatives and decide which social media management tool alternative is best for you with the help of user experiences and ratings.
Sprinklr social media analytics tool
Sprinklr is a modern customer experience management platform that can be used to manage over 21 social media channels and create brand experiences through direct and personalized customer communication. The cloud offers a total of five products: Modern Marketing, Modern Advertising, Modern Research, Modern Care and Modern Engagement.
Sprinklr Cloud costs
The software solutions are available in four different product packages, starting at $249 per month. Further prices are available on request.
Sprinklr Cloud alternative
On OMR Reviews you can find an overview of Sprinklr alternatives and decide which social media management tool alternative is best for you with the help of user experiences and ratings.
Isabelle Günther betreibt seit 2018 ihren Instagram-Account „@isa_goes_green“, mit dem Ziel andere zu einem nachhaltigeren Leben zu inspirieren. Ihr einstiges Hobby ist nach einem Jahr zum Nebenjob geworden und hat ihr auch die Türen zu ihrem jetzigen Job als Social Media Managerin bei Crafting Future geöffnet. Nun engagiert sie sich nicht nur privat, sondern auch in ihrem Berufsalltag für eine nachhaltigere Zukunft.