SAP at a Glance: These are the Tools SAP Has to Offer

We give you an overview of the software landscape of SAP

Table of contents
  1. What is SAP?
  2. What tools does SAP offer?
  3. 1. ERP systems from SAP
  4. 2. Business-Intelligence software by SAP
  5. 3. CRM systems and tools for customer experiences from SAP
  6. 4. E-commerce platforms & shop systems from SAP
  7. 5. Marketing tools from SAP
  8. 6. Customer Identity & Access Management (CIAM)
  9. 7. HR software from SAP
  10. 8. Warehouse management systems from SAP
  11. 9. Data Warehouse & Governance software from SAP
  12. 10. Spend Management
  13. 11. Content Management Systems
  14. Integrations with SAP
  15. Additional services from SAP
22,000 partner companies worldwide and over 100 solutions for various business areas - the talk is of the software provider SAP. Initially called "System Analysis Program Development", the manufacturer started in 1972 in Baden-Württemberg with five founders. Today, SAP employs over 105,000 employees in 140 countries. The company can be found in North and South America, Europe, the Middle East, Africa and the Asia-Pacific region.
But what exactly does SAP do and what solutions are in the provider's portfolio? In this article we dive into the SAP software world! We show you the respective tools and to which categories they belong. In addition, you will find a list of the corresponding articles from our content hub.

What is SAP?

In short, SAP is a provider of business applications and software systems. These enable companies to optimize and automate their business processes. The solutions cover a wide range of areas from financial administration to production to customer service. The result? Already over 230 million cloud users are using SAP's software solutions.

What tools does SAP offer?

SAP has numerous tools from different categories of the software landscape. In the areas of ERP systems, CRM, E-commerce and Business Intelligence, the provider offers several tools. Here you can find an overview of the tools listed on OMR Reviews. Furthermore, we list articles for you that can answer further questions.
1. ERP systems
2. Business Intelligence software
4. E-commerce platforms & shop systems
5. Marketing tools
6. Customer Identity & Access Management (CIAM)
7. HR software
8. Warehouse management systems
9. Data warehouse & governance software
10. Spend management
11. Content management systems

1. ERP systems from SAP

SAP S/4HANA

  • On premises, Private Cloud (or hosted) and Public Cloud
  • Applicable to any industry and size
– ERP system for any industry and size. Provides a digital transformation of all business areas as well as role-based user interfaces. The solution can be used in a public or private cloud or is available as on-premise software.

SAP Business One

  • For SMEs
  • Integrated BI
  • Can be used as an on-premise or cloud solution and can be integrated with SAP-4HANA
– ERP system for small to medium-sized enterprises (SMEs).
⁠The main functions can be divided into financial management, sales and customer management, purchasing and inventory control, analytics and reporting and industry-specific solutions.

SAP Business ByDesign

  • For managing medium-sized enterprises
  • Offers current real-time analytics
– ERP system for managing medium-sized enterprises. A uniform cloud ERP solution with pre-configured company processes. This connects the different departments with each other and optimizes the workflow.
 
 

2. Business-Intelligence software by SAP

SAP Analytics Cloud

  • Combines BI, advanced and predictive analytics as well as planning functions
  • Enables to create and link financial and operational plans
SAP Analytics Cloudprovides access to all analysis functions with a uniform user experience, analyses company-wide data via self-service and makes the obtained insights available to users. In addition, with the tool, financial and operational plans can be seamlessly created and linked in one solution in order to make better decisions using integrated plans.

SAP BusinessObjects BI

  • Creates reports from different data sources
  • Connection to Microsoft Office
SAP BusinessObjects BI is a business intelligence solution, which simplifies the daily, central data analysis due to the simple operation and many functions. In addition, the tool offers a connection to Microsoft Office. This makes the tool interesting for companies that collect their data in Excel.
⁠Relevant articles:
 
 

3. CRM systems and tools for customer experiences from SAP

SAP CRM

  • For every industry and company size
  • Automated configuration of offers and contracts
is suitable for companies that use this as a stand-alone, as well as for companies that already work with other SAP tools. It is also relevant for small and medium-sized enterprises. With the SAP Sales Cloud, users get a 360-degree view of their customers, can prioritize leads and opportunities, store customer data in one central location and increase sales productivity with collaboration tools, interactive dashboards and real-time customer analytics.

SAP Customer Data Platform

  • Connects online and offline data
  • Compliance with the DSGVO
With the SAP Customer Data Platform companies gain insights about their customers, which they can use to create personalized experiences in real time for marketing, commerce, sales and service. The tool looks at online and offline data in order to better understand the end customers. Nevertheless, DSGVO-compliant use of data is prioritized. 

SAP Enterprise Consent and Preference Management

  • Consent management, as well as comprehensive self-service functions
  • Compliance with the DSGVO
SAP Enterprise Consent and Preference Management serves to strengthen the trust of customers. This is achieved by providing customers with control over personal data through the tool. In addition, the DSGVO is constantly considered. Currently, the tool includes around 2.5 billion first-party profiles and over 5.5 billion consent data records. 
⁠Relevant articles:
 
 

4. E-commerce platforms & shop systems from SAP

SAP Commerce Cloud

  • For every company size
  • Optimizes interactions and purchasing processes
  • Personalized online shops for B2B and B2C companies
offers small, medium and large companies the opportunity to generate an omnichannel shopping experience. Functions based on customer needs and affinity are intended to increase customer satisfaction, conversion and order values. These include dashboards and the creation of personalized online shops. The systems can be used both stand-alone and in combination with other SAP solutions.

SAP Upscale Commerce

  • SaaS for SMEs
  • No major programming effort
SAP Upscale Commerce is designed to provide small and medium-sized enterprises with a software-as-a-service solution for e-commerce. With the tool, companies can introduce products without much programming effort, simplify purchasing processes or set up personalized online shops for all users. The systems can be used both stand-alone and in combination with other SAP solutions.
⁠Relevant articles:
 
 

5. Marketing tools from SAP

SAP Litmos

  • Comprehensive reporting
  • Integrated content creation
  • No major programming effort
is a gamification software that was developed for various business areas. These areas include onboarding programs for sales teams, customer training, partner training and compliance solutions. The software offers features such as leaderboards, tracking and feedback as well as various system integrations. Users can also earn points and badges.

SAP Lumira

  • Data visualization and analysis software
  • Combines business intelligence in self-service and data visualizations with dashboards and analysis software
is a software for data visualization and analysis, which allows users to quickly and easily merge, evaluate and visually represent data from various SAP and non-SAP data sources. By combining self-service BI and data visualization with powerful analysis functions and interactive dashboards, SAP Lumira offers comprehensive possibilities for all user needs.
 
 

6. Customer Identity & Access Management (CIAM)

SAP Customer Identity and Access Management

  • Relevant customer experiences based on first-party data
  • Seamless customer onboarding
supports to shorten market launch times and simplify the lifecycle management of customer identities. The applicable data protection and compliance regulations are considered. The goal of the tool is to strengthen customer and partner relationships, accelerate business growth and reduce operating costs. Features include dynamic controls, access management, and single sign-on for multiple digital media.
 
 

7. HR software from SAP

SAP Success Factors

  • Digital and mobile HR cloud solution
  • Payroll
  • HR analysis and personnel deployment planning
is a digital and mobile cloud solution for personnel management. If required, the software can be integrated into the existing SAP HCM system. With the numerous available modules, such as Recruiting Management, Onboarding, or Learning, Career and Development Management, the solution is especially suitable for medium-sized and large companies that want to digitally map their HR processes.
Relevant articles:
 
 

8. Warehouse management systems from SAP

SAP Extended Warehouse Management

  • Complete integration into the SAP ERP system
  • Use of AI and ML algorithms
is a software solution that supports companies in warehouse and distribution processes. With the tool, users can control automations of processes, the management of stocks as well as the monitoring and control of warehouse conditions. SAP EWM offers functions such as complete integration into the SAP ERP system, optimization of warehouse processes through the use of AI and ML algorithms, support of RFID technologies and a variety of analysis tools.
 
 

9. Data Warehouse & Governance software from SAP

SAP Data Warehouse Cloud

  • Data warehousing service
  • End-to-end warehouse in the cloud
  • Offers cloud-based, cross-source service for business analysis and planning
SAP Data Warehouse Cloudmeets all common security standards and thus enables internal and external data to be brought together in a virtualized space. In addition to the software itself, the SAP Data Warehouse Cloud offers a business semantics service with multiple clouds and data sources for business analysis and planning. With this, data can be represented from an economic point of view.

SAP Master Data Architect

  • Central hub for master data administration and governance
  • Pre-configured data models, business rules, workflows and user interfaces 
SAP Master Data Architectallows companies to optimize their workflows and make more informed decisions. By consolidating and centrally managing master data using SAP Master Data Governance, the application enables a consistent and reliable view of the company. This is achieved by using a master data management layer that is based on the SAP Business Technology Platform. With this solution, companies can consolidate their master data, implement a central governance and analyze the quality and processes of their data.
 
 

10. Spend Management

SAP Concur

  • Submit expenses at any time
  • Expense management for small and medium-sized enterprises
helps its users to automate and manage the expense processes in their companies. SAP Concur includes features such as Concur Expense, Concur Travel and specific Concur solutions for small and medium-sized enterprises. In addition, the tool can be integrated with DATEV. A demo version and further price information can be requested via the provider's website.

SAP Ariba

  • Manage the entire purchasing process
  • Expense optimization
SAP Ariba is a cloud-based software solution for expense management. With the tool, users can completely digitize their processes. The software is aimed at medium-sized and growing companies. Functions include contract attachments, approval procedures, notifications and reminders, a contract database as well as reportings & dashboards.
Tip: If you are looking for more spend management tools, SAP offers more spend management solutionson its own website.
Relevant articles:
 
 

11. Content Management Systems


SAP Extended Enterprise Content Management by OpenText

  • On-premise and private cloud operating model
  • Content-related workflow
  • Company-wide archiving and document capture
offers document and file management, search for information and collaborative editing of documents. Emails, documents and other content are integrated into the core business processes. It enables content-related workflows and process-oriented collaboration. Users can access business documents from anywhere and integrate them from third-party systems.
 
 

Integrations with SAP

All SAP tools are compatible with each other and can be supplemented. In addition, SAP offers its own Integration Platform as a Service (iPaaS). With this you can publish and connect processes and integrate data throughout your landscape and value chain. In addition, SAP and Microsoft have been working closely together for a long time, which is why many integrations are possible between the two providers.

Additional services from SAP

In addition to the tools mentioned above, the company offers a variety of other tools for various areas such as: Supply chain management, Financial management, Artificial intelligence, Sustainability and Low-code tool SAP Build. If you should be looking for more tools, you can find all products from A-Z listed on the proprietary website of SAP.
Chantal Seiter

Chantal ist Redakteurin bei OMR Reviews. Wenn sie gerade mal nicht in die Tasten haut, betreibt sie Café Hopping oder erkundet neue Städte. Am liebsten beides zusammen. Vor ihrem Start bei OMR Reviews hat die Eigentlich-Kielerin in Kreativagenturen und als Freelancerin gearbeitet. 2022 hat sie außerdem eine Weiterbildung zur Fashion Stylistin abgeschlossen.

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Software mentioned in the article

Product or service categories mentioned in the article

Cloud ERP
Companies use cloud ERP software, which is based on cloud technology, to access their ERP software online. This can save costs for a company's own IT infrastructure and easily connect services and marketplaces via existing interfaces.
E-Commerce Platforms & Shop Systems
E-commerce platforms and shop systems are software used to open and operate your own webshop, enabling you to conduct E-commerce. From standard and expected functionalities of an online shop to customer and product data, content and layout to optimization and customization, there are many different features that distinguish online shops. While the majority of solutions are primarily geared towards online sales of B2C products, there are also solutions tailored for B2B. B2C solutions have traditionally been more focused on physical retail, but now a number of solutions also offer the possibility of selling digital products. From the moment a customer lands on the online shop to the point when the order is processed and shipped, e-commerce platforms create a seamless experience that is optimized based on existing data and captures new insights for ongoing customer communication. E-commerce platforms can usually be integrated with inventory management software and dropshipping software. Shop systems also offer interfaces and integrations to CRM software, ERP systems, supply chain and logistics software, and payment service providers. Some webshop software also includes integrated SEO tools. When evaluating e-commerce platforms, consideration should be given to compatibility with existing software such as inventory management and CRM, the technical know-how required for the implementation and management of the software solution, the potential degree of platform customization, and of course the cost-benefit ratio or return on investment. Want to improve your e-commerce strategy and learn from experts? Then the OMR Strategy Guide to E-Commerce is just right for you! It offers over 100 pages of practical knowledge for getting started in e-commerce.
CRM
A CRM system supports employees in large, medium-sized, and small businesses with Customer Relationship Management (CRM). For this, it records all relevant information about leads, customers and companies, and collects them in one place. The customer data collected in the CRM include master data, contact information, touchpoints, customer history, transaction data and further information. Furthermore, CRM solutions can store personal preferences of customers and leads. These are essential for the analysis of customer loyalty and for lead and existing customer care, and can be used by employees in sales and marketing. The functions a CRM system includes depends on the requirements of the company in which the software is to be used. CRM systems can be used for both B2C and B2B, there are cloud-based software or server-based on-premise tools as well as Best-of-Breed or complete solutions. However, not only the properties, but also the cost differs greatly among CRM systems. CRM software is often offered separately from other software solutions such as ERP systems, marketing automation software, email marketing software or account management software, but often offer interfaces and integrations to these applications to enable a cross-platform and improved customer experience. The CRM software reviews and experiences allow you to recognize the strengths and weaknesses of the respective software providers and find the suitable CRM system for your company. Do you want to become real CRM professionals? The OMR Professional Guide to CRM for B2C and B2B awaits you with 124 pages of concentrated expert knowledge.
Warehouse & Logistics ERP
ERP systems for warehouse & logistics offer functions for these task areas.
ERP-Systeme
ERP systems (full name Enterprise Resource Planning Systems), as the name suggests, were originally developed to manage, plan and control all operational resources of enterprise companies in a central system, from capital and personnel to inventory management. Nowadays, ERP solutions are no longer solely reserved for large companies and so, among the listed software, you can also find ERP systems for medium-sized or small companies. You can also find industry-specific ERP systems here, as well as ERP software that specializes only in one or more, but not all, business areas. These include ERP systems for inventory management, purchasing and logistics, ERP systems for finances, accounting and budgeting, ERP software for personnel planning, procurement, development, controlling and wage accounting, and ERP solutions for sales, including offer and invoice processing, and price management. ERP systems are usually used by manufacturing and trade companies. Even though the closed nature and smooth interaction of the individual functions is one of the main reasons to choose an ERP system, some ERP systems can also be integrated with other software solutions, such as CRM software.
Wholesale ERP
ERP software for wholesale is specialized for use in wholesale companies.
B2B E-Commerce Platforms & Shop Systems
B2B E-Commerce Platforms & Shop Systems enable companies to manage professional online sales for business customers. One uses them in wholesale, manufacturing, distribution and service environments to support spare parts sales, procurement, repeat orders, customer-specific assortments, as well as quoting and ordering workflows. These solutions typically integrate with ERP, CRM, PIM and WMS systems, provide robust product catalogs, complex pricing structures, roles and permissions, approval workflows, Punchout/E-Procurement, B2B payment methods and reliable logistics connections. Modern platforms support headless architectures, omnichannel experiences, self-service portals and international operations with multi-tenant setups, multilingual content and tax/compliance features. Analytics, automation and personalization help scale processes and strengthen customer relationships. Security (SSO, SCA, GDPR), performance and uptime are equally essential. To be listed in the category B2B E-Commerce Platforms & Shop Systems, a solution should offer the following features and characteristics: - Customer-specific pricing, catalogs & volume discounts - Role-based access & approval workflows (budgets, permissions) - Deep integrations (ERP/CRM/PIM/WMS), open API & headless support - Advanced ordering & quoting (quick order, reorder, quote-to-order) - B2B payment options, security & scalability (SSO, SLA, multi-tenant)

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