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SAP Customer Data Platform

3.8 (16 reviews)

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What is SAP Customer Data Platform?

With the SAP Customer Data Platform, companies gain comprehensive insights about customers which can help create highly personalized experiences in real-time - in marketing, commerce, sales, and service. At the same time, companies can build trust-based relationships with end customers and reduce compliance risks. The SAP Customer Data Platform connects online and offline data, enabling a better understanding of end customers and the ability to deliver relevant, trustworthy, and personalized offers.

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This is how users rate the product

7.1

Ease of use

Customer Data Platforms (CDP)

Average: 8.2

8.9

Meets requirements

Customer Data Platforms (CDP)

Average: 9.3

8.3

Customer Support

Customer Data Platforms (CDP)

Average: 9

6.5

Ease of setup

Customer Data Platforms (CDP)

Average: 7.9

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SAP Customer Data Platform Pricing

Pricing details

Last edited: October 2024

SAP Customer Data Platform

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SAP Customer Data Platform Reviews (16)

AI-generated summary

What users say about SAP Customer Data Platform

Based on 16 reviews

SAP Customer Data Platform is recognized for consolidating diverse data sources and offering comprehensive customer insights, which aids in creating tailored marketing campaigns. Many appreciate its reporting capabilities and user-friendly interface, although some find the initial setup complex and the user interface outdated. Several users have also reported slow loading times and occasional API connectivity issues. Despite these drawbacks, the platform helps businesses understand customer behavior, personalize interactions, and streamline data analysis.

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