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SAP Customer Data Platform

3.8 (16 reviews)

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What is SAP Customer Data Platform?

With the SAP Customer Data Platform, companies gain comprehensive insights about customers which can help create highly personalized experiences in real-time - in marketing, commerce, sales, and service. At the same time, companies can build trust-based relationships with end customers and reduce compliance risks. The SAP Customer Data Platform connects online and offline data, enabling a better understanding of end customers and the ability to deliver relevant, trustworthy, and personalized offers.

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