Tech Stack for Founders: Tools for the First Steps in the New Business

With these tools, you'll take off after the launch

Table of contents
  1. Managing projects correctly
  2. Communication is Key: These communication tools use founders
  3. Accounting and finances need to be sorted out early
  4. These accounting software and ERP systems are real all-rounders for your business
  5. HubSpot is nuwo's Backbone
  6. At Articly, tools don't always replace colleagues
  7. Vandlez relies on Shopify apps
  8. awork is not afraid to change
  9. Communication, documentation, organization: all good things are at least three
In our article series Tech Stack for Founders, we present practical tools for your start-up. From pre-planning to marketing, you get helpful software solutions for your new business. On top, there are also tips from real founders.
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The financing is in place, the business is registered: time for the next steps with your new company. For everything to go smoothly now, you should rely on good organization. If you are not alone, communication solutions are also important for exchange within the team.
With what tools the founders of Articly, awork, nuwo and Vandlez keep their businesses running, you can find out in this article. Tips for starting and starting it can be found in Part one of Tech Stack for Founders. Good luck!

Managing projects correctly

Whatever you have in mind: you will hardly be able to get around a decent tool for organization and documentation. This is also known by Lisa Rosa Bräutigam, who founded the "Home Office as-a-Service" platform nuwo in 2021. With her business, she supports companies in equipping employees in the home office ergonomically. The founder initially recorded her tasks and to-dos with simple notes, but then quickly switched to ClickUp. “Even when you're alone at the beginning, you need a good tool to prioritize your tasks,” Lisa knows today. Meanwhile, however, she relies on a completely different solution that you will get to know later.
The team of Articly, the newspaper listening app, has recently consisted of founder Wolf Weimer and Lukas Paetzmann. Together they want to further advance the app. While Wolf previously regulated everything alone, the two now have to reposition in some areas. “We are currently building our project management with Notion,” says Lukas. “OMR Reviews also helped us compare the tools. We were surprised at how much added value even the trial versions had.”
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The team from awork, a work management tool made in Hamburg, also relies on Notion - but for documentation. Co-founder Tobias Hagenau knows: “You need a tool for documentation so that you start documenting knowledge early on. We used to have Confluence, but now we use Notion. It's faster, more direct, simpler. Simply more modern.” The Hamburg residents logically handle their project management with awork itself. With their own developed work management tool, the team keeps an eye on all projects and important tasks.
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In Notion you can create different pages and sub-pages and record, for example, tasks in Kanban boards or simple lists or share info texts with your team. With the tool set up correctly, it's also practical for onboarding new employees, as they find everything in one place. Numerous templates help you organize your to-dos or manage customer data and finances.
Admitted: project management tools are like sand by the sea. Finding the right one is not always easy. But you can't go wrong with all-rounders like Notion or classics like Trello, with which you can create clear Kanban boards. At OMR Reviews, we also present the most useful project management tools for start-ups in detail.
Another classic for project business, for an overview of timelines or, as in the case of Vandlez, for documenting product cycles is Asana. Marie Brandenburg and her partner Sebastian Wenning founded their candle start-up Vandlez on their own in 2021. With Asana, the two keep an overview of the production of their vegan products. However, they mainly structure themselves with a Miro-board. You can get an overview of practical whiteboard tools in the first part of Tech Stack for Founders.

Communication is Key: These communication tools use founders

As soon as a company consists of more than one person, communication should also be regulated. Just for the separation of service and private channels it is worth relying on suitable solutions early on. Wolf and Lukas from Articly also recognized this and quickly shifted their communication to Slack. The tool is used by all founders in this article series and is also proving its worth in many other companies.
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With Slack, you can open channels on different topics, send files, make phone calls and communicate with external partners. You can also link many other tools and platforms with Slack and set up all possible automations. In addition, you can join other workspaces, such as start-up or freelance communities, and easily exchange ideas with other founders there. But you can also just chat with your team via Slack - and in the basic version for free.
Marie and Sebastian use Slack at Vandlez for communication with external partners. “It's much more difficult in teams,” says the founder, who otherwise relies on Microsoft Teams and the entire Microsoft 365 ecosystem.
In addition to simple exchange via text, you should also have online meetings on your radar: They are indispensable for many companies from the hybrid or remote working routine. Since the Corona pandemic at the latest, we know how important decent software solutions are for this. If you choose the Microsoft ecosystem, Teams comes directly with a solution for online meetings. The Google Workspace in turn has Google Meet ready for you. An individual solution is, for example Zoom, which awork uses for its meetings. At OMR Reviews, you also get a detailed overview of all video conferencing software.

Accounting and finances need to be sorted out early

When it comes to accounting and finances, there's a lot to consider. Depending on where the focus of your business is, completely different tools can be the right ones for your daily to-dos.
So that your accounting, invoices and other documents comply with legal requirements, you can revert to accounting software. Many of these tools come as comprehensive all-in-one solutions and cover a wide range of important administrative processes. A link with your business account is also practical so that all financial flows are documented directly.
Especially if you need to keep track of resources such as goods or raw materials, you should take a look at ERP systems (Enterprise Resource Planning). Such software, like Haufe X360 often combines processes such as accounting, personnel management, invoicing and CRM. You can customize them to your needs and usually integrate other tools into your ERP software. What systems or solutions are the right ones for you depends on your industry, the size and nature of your business. Implementation can be time consuming and complex. However, with versatile tools, you ultimately save a lot of time and avoid mistakes. At OMR Reviews you can find out, why using an ERP system can also be worthwhile.

These accounting software and ERP systems are real all-rounders for your business

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Marie and Sebastian use for their Vandlez online shop Xentral ERP, which they have integrated in Shopify and which is great for start-ups. Other practical ERP systems and accounting tools include:
The tool is primarily aimed at small and medium-sized companies from various industries. With Sage 100 you can do all sorts of tasks from customer management (CRM) to project management and accounting to personnel management. You can get the three packages merchandise management, business accounting and production, each fulfilling different requirements. It starts at $54 per month and user.

All Sage tools in comparison, with the most important features and including matching articles, are available on our Sage overview page.
The software combines all important business processes on one platform. With Weclapp you can do CRM, ERP, project management and accounting and integrate your online store or other systems into the tool. This gives companies of all sizes and different industries the opportunity to handle their processes via an ERP system from $39 per month.
With DreamRobot you get an ERP system that is specially geared towards online trading. You can link the tool with numerous shop systems and marketplaces and process all of your e-commerce to-dos via DreamRobot. The tool automates processes from ordering to shipping and everything that happens before and after. The basic tariff for small shops starts at $19.95 per month.
sevDesk makes processes like creating quotes and invoices easier for you and can, for example, transmit your VAT pre-registration directly to the tax office. The tool is particularly suitable for self-employed, freelancers and small business owners and helps you to do your accounting and finances in a legally secure manner. You can start with the invoice package from $8.90 a month.
With Lexoffice from Lexware you can write invoices and offers, manage customer data and keep an eye on your banking. The cloud solution also offers a lot of other functions for your accounting and can also be linked to shop systems and marketplaces. The rates for the tool start at $5.90 a month and can be cancelled monthly.

HubSpot is nuwo's Backbone

Like most founders, Lisa tried out a lot of tools. She got tips e.g. on LinkedIn and platforms like OMR Reviews. Meanwhile, she and her team are well established in terms of tools and have found an all-rounder that is perfect for almost all to-dos: “We control the entire sales process in HubSpot. There you can comment, assign tasks, set appointments and reminders. There are really many possibilities, I didn't know at the beginning,” says the founder. And the best: the free version of HubSpot Sales Hub is still in use at nuwo.
Almost the entire CRM and project management runs via the tool in her start-up. For support, however, Lisa and her team now use a ticket system. “Especially with a view to growth and larger customers,” she says. For this they use the Zendesk Support Suite and want to set up properly early on. Lisa's tip: “Think ahead and set up structures in such a way that they are scalable.”
nuwo's Tool Stack at a glance:
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At Articly, tools don't always replace colleagues

When Wolf founded Articly in 2020 alongside his main job, it was first about building the business. Slack communities and start-up programs have helped with this. “The first time we really used tools was in prototyping. There I could already test the first screens of the app,” the founder tells.
Meanwhile, Wolf and Lukas at Articly rely on a whole range of tools and also test a bit through. But also always with a view to spending: “There was no big funding. You build your business together with tools. Many providers like Google or Notion have attractive and cheap entry models for start-ups,” says Lukas and adds: “This also replaces headcount for the start. But not in the long term. You definitely need people to look after the tools.”
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Since Lukas started, he and Wolf have been repositioning Articly. In addition to pure communication and project management, they also rely on integrations and use, for example, Slack in combination with Notion and Zapier. With Zapier you can set up almost all imaginable automations and create workflows that make your working day easier.
Articly's Tool Stack at a glance:

Vandlez relies on Shopify apps

Marie and Sebastian had their tasks clearly divided from the start. The Berlin woman was already familiar with tools before Vandlez was founded and brought a lot of marketing and software knowledge from previous jobs. In turn, Sebastian is mainly responsible for the products and their formulations. When Marie built the online shop for Vandlez, she partly knew what she needed and which work steps she has to cover. For this she mainly uses a whole series of Shopify apps.

These are Marie's favorite apps for Shopify:

With the marketing automation tool, Marie mainly designs the welcome flow for her customers. But she also sends emails after shopping cart abandonment or birthdays via the tool, which can be integrated into Shopify and other shop systems.
“For beautiful order confirmations we bought the Order Printer Pro app,” says Marie. With it, you can give invoice documents a personal touch and give them the design of your brand.
With the quiz tool, Marie creates questionnaires for her customers that, for example, help to choose the right candle scent.
“Hotjar is indispensable for e-commerce,” says Marie. “I watch the recordings every two days to see how people behave in the shop.” The tool evaluates your shop and shows you how your customers move on the pages. This in turn gives information about the correct placement of buttons and other content.
Marie and Sebastian outsourced their fulfillment from the very beginning. The ERP system Xentral automatically brings together all information, for example on orders and inventory levels. “We are also listed in other shops in some cases, so we need an interface that delivers cleanly,” says Marie. “The error rate with one is simply too high. You need good software for that.”
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Vandlez Tool Stack at a glance:

awork is not afraid to change

Tobias and the other awork founders have already successfully founded a business and brought a tool to market. So they already knew each other well beforehand and knew what they wanted to do differently this time after selling the first company. “We then switched to tools that we had had an eye on for a long time,” says Tobias.
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The awork tool stack is large and constantly changing. The team does consider whether the implementation of new software is useful. However, Tobias and his colleagues are not afraid to change. “I take what seems to me to make sense today,” he says. “People are already thinking about step 17 at the beginning.” However, you shouldn't overdo it and according to the founder should rather rely on sensible and understandable solutions at the beginning. “Don't forget: In the start-up phase, everyone learns everything new every day. You have to leave the church in the village.”
aworks Tool Stack at a glance:

Communication, documentation, organization: all good things are at least three

The question about the right tool stack for start-ups cannot be answered with a simple list. For this, companies, their requirements and also the needs of employees themselves are much too different. Nevertheless, there are a few tools that are almost always proven - regardless of industry or business. In addition, there are many other software solutions that are tailored to your special to-dos.
Tobias from awork advises you to have a basic stock of tools, which you equip yourself with appropriate software for your business: “Basically there are three important categories: Communication, we use Slack for that, Documentation, we use Notion for that and Organization, we use awork for that. And then you have to decide on an office world, we use Google for that.”
Our four founders tried a lot before they knew what works well for them. So that some test runs are saved and you can concentrate fully on your new company, they give you their most important learnings in this article and in Part one of Tech Stack for Founders. You also get orientation on platforms like OMR Reviews and in exchange with other founders.
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The most important thing: stay tuned and don't be afraid of change. The path to your own business is not always easy and requires a lot of strength and stamina. Failure hurts, but is also part of it - not only experienced founders like Tobias from awork know that. Lisa, who gave up her job as a tenured teacher for nuwo and stirred up a foreign industry with a completely new offer, says: “Sometimes you win, sometimes you learn. And I learned a lot in the last two years.”
Chantal Seiter

Chantal ist Redakteurin bei OMR Reviews. Wenn sie gerade mal nicht in die Tasten haut, betreibt sie Café Hopping oder erkundet neue Städte. Am liebsten beides zusammen. Vor ihrem Start bei OMR Reviews hat die Eigentlich-Kielerin in Kreativagenturen und als Freelancerin gearbeitet. 2022 hat sie außerdem eine Weiterbildung zur Fashion Stylistin abgeschlossen.

Dieser Artikel erscheint auf OMR Reviews – der führenden DACH-Plattform für B2B-Software-Bewertungen, Software-Vergleiche, Agenturen, Business Services und B2B-Tech-Content. Mit mehr als 80.000 verifizierten Bewertungen und 12.000+ gelisteten Tools hilft OMR Reviews Unternehmen dabei, passende Software-Lösungen und Dienstleister fundiert zu recherchieren, zu vergleichen und bessere Entscheidungen zu treffen.

All Articles of Chantal Seiter

Software mentioned in the article

Product or service categories mentioned in the article

Project Management
Project management solutions aid users in managing team goals and long-term projects, as well as coordinating individual tasks. In a nutshell: they assist project managers in planning and executing their projects. Among other things, this can enhance personal and team productivity, tasks can be clearly divided and individually allocated, and progress can be tracked. Furthermore, schedules can be created and viewed at any time. Thanks to integrated chat functions, teams remain in constant contact. Especially in larger projects, project management solutions can contribute to ideally coordinating tasks. They can be used in every industry in principle. Some solutions are more focused on planning (calendars, to-do lists, milestones, etc.), while others are more focused on collaboration (forums, chats, whiteboards, etc.). However, there are also hybrid solutions available. The key here is which solution best suits one's own or the company's needs. In many cases, it may also make sense to combine multiple solutions. Good to know: Project management solutions are closely related to task management solutions, but they differ in size and scope. While the former ensure that users can manage teams of individuals, plan resources sensibly, and measure effectiveness, the latter merely show individual efforts and deadlines and ensure that projects can be managed autonomously.
Collaboration
Collaboration tools, referred to in German as Kollaborationstools, encompass all software designed to make collaboration in companies more effective. Entire organizations and individual teams use these software to, for example, communicate internally, share information and digital content, keep each other updated on project progress, invite colleagues to meetings, and share knowledge. The features of individual collaboration software can differ significantly. However, what unites these tools is that they offer teams ways to communicate and collaborate. Moreover, most tools are highly user-friendly and can usually be implemented quickly. Companies that rely on collaboration software reap various benefits. In addition to enabling collaboration independent of time and place, collaboration tools ideally increase the productivity of teams and entire organizations, as they enable comprehensive communication and collaboration within these groups. This software includes instant messaging services, cloud storage services, Social Intranet Software, Project Management Tools, Video Conferencing Software, Digital Asset Management Tools (DAM), IT Service Management Software (ITSM) and comprehensive collaboration platforms.
Business Instant Messaging
Instant messaging services for businesses, also known as instant messaging services or business messenger platforms, are used in organizations and enable easy and fast communication using text-based instant messages. In addition to sending messages between individuals, employees can communicate in predefined groups or teams using instant messaging software. Some instant messengers also offer other forms of communication such as voice chats, video chats or the recording of video and voice messages. Instant messengers respond to the fast pace of today's communication and the requirements for remote work. They make many emails unnecessary, as simple questions or concerns can be clarified uncomplicatedly via instant message. Furthermore, business messaging services have the advantage that no personal or business phone number is needed to quickly contact colleagues. The business messenger apps of the providers can also be easily used on Android phones or iPhones. Other features of instant messenger tools include the sending of media such as photos and videos. They also offer many practical add-ons such as tagging or linking people, notifications and reminders and the ability to set a status. Additionally, they often offer integrations and interfaces with project management tools, task management software, cloud storage, CRM systems, HR software and more. Instant messenger providers are often part of a social intranet solution or are used as a supplement to it. The biggest difference to video conferencing software is that the focus of instant messaging services is on continuous and immediate communication with text messages and usually only offer video calls with individuals. Video conference tools on the other hand are designed for video calls with more than two participants at a fixed date and additionally offer a chat function.
Billing
Billing and invoice programs are used in companies to create invoices and send them to customers, prompting them to pay for the products or services delivered. With these software solutions, companies can save time and reduce the workload for invoice management, as well as increase the accuracy of their billing processes.  Usually, accounting departments employ invoice software. However, sales employees or project managers can also use the tools to create quotations or pro-forma invoices for their customers. Billing software helps companies manage billing for various types of services and products. For example, there are invoice tools for service providers for project billing or for utility companies for recurring billing. An invoice program can be integrated into accounting software and ERP systems or CRM software, where all customer information as well as the products and services they have purchased are stored. The last phase of the billing process, the receipt of payment, is typically handled in an accounting software or a module of a more extensive software, such as an ERP. To qualify as an invoice program, the solution must: * be capable of creating multiple types of invoices * consolidate multiple invoices into a single one or split an invoice * contain invoice and document templates * offer functions for sending invoices in different file formats, such as PDF and Microsoft Word, via different communication channels, such as email and fax * have reports and analyses about the status of each individual invoice * send notifications about incoming payments * offer integration possibilities with software solutions such as ERP software, CRM systems, or accounting programs
Video Conferencing
No later than during the Corona months, almost every professional is familiar with various products in the field of video conferencing software. Video conferencing solutions enable efficient, flexible collaboration - without having to be in the same place at the same time. Technically, a webcam and a headset are enough. This allows to replace travel- and cost-intensive meetings - especially in an international environment. But also nationally, valuable working time can be (re-)gained. Integrated features such as chat, screen sharing, recording of the meeting, or simply experiencing facial expressions and gestures, ensure that all participants can actively participate in the conversation and, despite geographical distance, feel like they are sitting at the same conference table. Good to know: Some video conferencing solutions offer integration with Marketing Automation and CRM software to supplement video conferences with relevant business data in advance and thus optimize subsequent communication. In case of extraordinary circumstances, such as in times of crisis, video conferencing solutions can ensure that business operations can be maintained and the team continues to function as a team. Differences here are mainly in the price, data protection, additional functions that are made available to users, and the maximum number of users who can participate in a conference. In addition, of course, the general "User Experience" that users have with the tools, see also our various reviews.
Accounting
Accounting software, also known as bookkeeping software, facilitates the day-to-day business of accounting department employees by digitally mapping all important tasks and processes of accounting or bookkeeping, or parts of it. Thus, it also contributes to the digitalization of businesses. The software is used in all areas of accounting, such as financial accounting, accounts receivable accounting, and payroll accounting, and enables small, medium and large businesses to implement efficient accounting processes and improve internal collaboration. Important features of accounting software include digital document capture, online banking connectivity and payment services providers, integrated CRM or an interface to a customer relationship management system, inventory management and order overview, and project management. Invoice creation is also part of accounting. While some accounting software have this integrated, there are also specialized invoice programs. Accounting can also be a module of an ERP system or be integrated into one. Since accounting can be very cumbersome and complex, accounting programs help companies to always have all finances in view, which allows serious errors like incorrect bookings to be identified and corrected more quickly. As a result, problems with financial authorities can often be avoided before they arise. Among the greatest advantages of the software are possible cost and time savings.
ERP-Systeme
ERP systems (full name Enterprise Resource Planning Systems), as the name suggests, were originally developed to manage, plan and control all operational resources of enterprise companies in a central system, from capital and personnel to inventory management. Nowadays, ERP solutions are no longer solely reserved for large companies and so, among the listed software, you can also find ERP systems for medium-sized or small companies. You can also find industry-specific ERP systems here, as well as ERP software that specializes only in one or more, but not all, business areas. These include ERP systems for inventory management, purchasing and logistics, ERP systems for finances, accounting and budgeting, ERP software for personnel planning, procurement, development, controlling and wage accounting, and ERP solutions for sales, including offer and invoice processing, and price management. ERP systems are usually used by manufacturing and trade companies. Even though the closed nature and smooth interaction of the individual functions is one of the main reasons to choose an ERP system, some ERP systems can also be integrated with other software solutions, such as CRM software.
CRM
A CRM system supports employees in large, medium-sized, and small businesses with Customer Relationship Management (CRM). For this, it records all relevant information about leads, customers and companies, and collects them in one place. The customer data collected in the CRM include master data, contact information, touchpoints, customer history, transaction data and further information. Furthermore, CRM solutions can store personal preferences of customers and leads. These are essential for the analysis of customer loyalty and for lead and existing customer care, and can be used by employees in sales and marketing. The functions a CRM system includes depends on the requirements of the company in which the software is to be used. CRM systems can be used for both B2C and B2B, there are cloud-based software or server-based on-premise tools as well as Best-of-Breed or complete solutions. However, not only the properties, but also the cost differs greatly among CRM systems. CRM software is often offered separately from other software solutions such as ERP systems, marketing automation software, email marketing software or account management software, but often offer interfaces and integrations to these applications to enable a cross-platform and improved customer experience. The CRM software reviews and experiences allow you to recognize the strengths and weaknesses of the respective software providers and find the suitable CRM system for your company. Do you want to become real CRM professionals? The OMR Professional Guide to CRM for B2C and B2B awaits you with 124 pages of concentrated expert knowledge.

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