HubSpot vs. Salesforce: The Tool Comparison of Two CRM Platforms
These are the leading CRM platforms from HubSpot and Salesforce and this is how you choose the right one.
CRM platforms are essential for many companies. Two of the leading providers in the CRM market are HubSpot and Salesforce. We help you compare the two CRM software. For this, we look at reviews from the software review platform OMR Reviews and the features and prices of the tools, and let users of HubSpot CRM and Salesforce CRM have their say.
Hubspot CRM and Salesforce CRM are leading sales softwares. The scalable CRM systems are suitable for sales teams in growing companies that need many features, automations and flexible solutions to generate new leads and maintain existing contacts.
Both tools are currently rated with over 280 reviews with an average of 4 stars on OMR Reviews.
What exactly is HubSpot CRM?
HubSpot CRM, also known as Sales Hub
is a widely used sales software from the company HubSpot. With the cloud-based CRM platform, the entire customer contact can be managed and thus a positive user experience can be created on the customer side. The software focuses on ensuring that leads can be sorted, segmented and addressed clearly, making the sales process more efficient. is characterized particularly by its ease of use and high user-friendliness, which should give employees in sales more time for the Customer-Relationship-Management . Hubspot CRM is part of the HubSpot platform, which connects sales, marketing, customer service, operations and content management.According to HubSpot, more than 135,000 companies worldwide rely on the software.
What exactly is Salesforce CRM?
Salesforce CRM
is one of the most widely used CRM system providers. The cloud-based CRM platform helps companies from various industries to improve customer relationship management. Salesforce supports companies in generating personalized 360-degree customer experiences.Salesforce CRM can be used across all departments, thus creating an optimal interaction between marketing, sales, customer service and brick-and-mortar and online retail.
Salesforce sees itself as a CRM solution for all sizes of businesses and is used by more than 150,000 companies, according to its own information.
Do you want to learn more about Salesforce's services? You can find all tools and helpful articles about the products on our Company-Overview page of Salesforce.
Pricing of HubSpot CRM vs. Salesforce CRM
In the following table, we have listed for you which editions HubSpot CRM
and Salesforce CRM offer. However, the pricing of the two companies' tools is different, which makes comparison somewhat limited.Scroll through the table if it is not fully displayed on your device.
HubSpot CRM Editions | Price (annual payment) | Salesforce CRM Editions | Price (annual payment) |
|---|---|---|---|
Free | Free | / | / |
Starter | From €41/month for 2 users Each additional user €21/month | Essentials | From €25/month per user; €50/month for 2 users Each additional user €25/month |
Professional | From €414/month for 5 users Each additional user €81/month | Professional | From €75/month per user €375/month for 5 users Each additional user €75/month |
Enterprise | From €1,104/month for 10 users Each additional user €110/month | Enterprise | From €150/month per user; €1,500/month for 10 users Each additional user €150/month |
/ | / | Unlimited | From €150/month per user; €1,500/month for 10 users Each additional user €300/month |
Add-ons | All features included in packages | Add-ons | More information at Salesforce |
In the HubSpot CRM
all necessary features are included in the different editions. Therefore, only additional license costs per user and month are added to the base price. For example, if you use Hubspot CRM Enterprise, each additional user costs an additional €110 per month. So, you won't need any more add-ons.Users who only need limited features can access HubSpot CRM for free.
You can find more information about the prices of Hubspot CRM on our platform, including user ratings with reference to pricing.
With the Salesforce CRM
you can theoretically use each edition from a user per month. Each additional user costs between €25 and €300 - depending on the functions the additional user needs. For example, if you use Salesforce CRM Enterprise, you can add a new user with Essential features for €25 per month; for additional Enterprise users, however, €150 per month is due.In addition, Salesforce CRM offers a wide range of add-ons. That means some editions may include fewer features that you need to book in addition. However, according to some reviews, Salesforce CRM offers more integration possibilities and features than HubSpot CRM because of the wide range of add-ons.
You can find more information about the prices of Salesforce CRM on our platform, including user ratings with reference to pricing.
Popular features of the HubSpot CRM platform
Popular features of Hubspot CRM include:
- Contact management
- Activities on the Contact website
- Task & Activity Management
- Integration of Gmail and Outlook
- App Marketplace Integrations
- Email Templates
- HubSpot Pipeline Management
- etc.
>>> Now check out our direct tool comparison Hubspot CRM vs. Salesforce CRM!
Popular features of the Salesforce CRM platform
Popular features of Hubspot CRM include:
- Automatic Data Capture
- Lead Management
- Opportunity Management
- Custom Sales Process
- Salesforce Mobile App
- Configurable Reports and Dashboards
- Seamless Collaboration
- Mobile Apps
- Case Management
- Account and Contact Management
- etc.
>>> Check out our direct tool comparison Salesforce CRM vs. Hubspot CRM now!
Quick Summary: HubSpot and Salesforce in Video Comparison
Who wins the CRM duel? Our video comparison of HubSpot CRM and Salesforce CRM summarizes the most important information on both platforms for you.
HubSpot and Salesforce User-Friendliness, Requirements Fulfillment, Customer Support and Setup
User rating of Hubspot CRM:
Users of HubSpot CRM rate the software on OMR Reviews as follows:
- User-friendliness with 8.3 out of 10 points
- Fulfillment of requirements with 8.8 out of 10 points
- Customer support with 8.4 out of 10 points
- Ease of setup with 7.6 out of 10 points
User rating of Salesforce CRM:
Users of Salesforce CRM rate the software on OMR Reviews as follows:
- User-friendliness with 7.7 out of 10 points
- Fulfillment of requirements with 8.8 out of 10 points
- Customer support with 7.8 out of 10 points
- Ease of setup with 6.8 out of 10 points
>>> Thus, HubSpot CRM scores slightly better than Salesforce CRM in three of the four evaluation criteria.
Selected Customer Voices on HubSpot CRM and Salesforce CRM from OMR Reviews
Finally, we have selected Reviewer testimonials from different industries and companies who report on their user experiences with the tools, and in some cases compare the two software HubSpot CRM and Salesforce CRM on OMR Reviews. Alternatively, you can look at all HubSpot CRM reviews or all Salesforce CRM reviews on OMR Reviews.
User ratings for HubSpot CRM and Salesforce CRM:
- Sybille, who works in sales at Allianz SE, highlights the user-friendliness and ease of setup of HubSpot CRM compared to solutions like Salesforce CRM: “I have worked on the implementation of complex CRM systems in large companies in the past (Microsoft Dynamics, Salesforce) and it was always a big headache. Here [in the HubSpot Sales Hub] it is easy to set up users and teach them how to use the system.“ – Sybille, Sales at Allianz SE (Source)
- Vincent, Head of Sales in the media industry, and Maria, Customer Journey Owner at Trusted Shops, praise that Salesforce CRM offers more integrations to external software than HubSpot CRM, which is a rather closed system:
- “There are not as many external apps that you can integrate with HubSpot as with Salesforce, but that depends on the need (for us no disadvantage, if you work a lot with integrations possibly yes).“ – Vincent, Head of Sales in the media industry (Source)
- “HubSpot is a relatively closed system, or connections to other software (SalesForce) are not good. We are constantly getting technical requirements that are difficult to implement, especially when it comes to transferring customer data after membership is completed.“ – Maria, Customer Journey Owner at Trusted Shops (Source)
- Jochen, Head of Sales at Neosupps, describes that he does not find the reporting of HubSpot CRM flexible enough compared to Salesforce CRM: “The reporting [at HubSpot] is not flexible enough compared to Salesforce.“ – Jochen, Head of Sales at Neosupps (Source )
- Sandra, who works as a marketing manager at aiconix GmbH, has nothing to complain about HubSpot CRM and explains that in the past she often despaired of Salesforce CRM. “Nothing [to complain about HubSpot] - everything is top. Previously worked with Salesforce and often got desperate.“ – Sandra, Marketing Manager at aiconix GmbH (Source)
- Thorsten, Sales Assistant at Alujet GmbH, finds that HubSpot CRM is on a par with Salesforce CRM. In depth, however, Salesforce CRM still has more features: “[HubSpot] is on an equal footing with Salesforce […] when it comes to depth, I can only compare Salesforce, which still has a bit more features.“ – Thorsten, Sales Assistant at Alujet GmbH (Source)
HubSpot and Salesforce CRM Alternatives
TecArt CRM
CentralStationCRM
SAP CRM
SugarCRM
BSI Customer Suite
Zoho CRM
Samdock
SuperOffice
monday sales CRM
ameax AkquiseManager CRM-SoftwareRecommended CRM tools & software
In total, we have listed over 250 CRM system providers on OMR Reviews that can support you in customer relationship management (CRM). So take a look at OMR Reviews and compare the CRM-Tools with the help of authentic and verified user reviews. Here are a few worth recommending:
- Hubspot CRM
- Salesforce CRM (Go directly to the provider)
- CentralStation CRM
- Pipedrive (Go directly to the provider)
- weclapp
- TecArt CRM
- BSI Customer Suite
- Zoho CRM (Go directly to the provider)
- SAP CRM
- work4all
- Samdock
- Monday Sales CRM (Go directly to the provider)
- plentysystems
- Thryv (Go directly to the provider)
- Oracle Netsuite (Go directly to the provider)
- Freshsales (Go directly to the provider)
- Capsule (Go directly to the provider)
- Bitrix24
