Marketing Analytics software & tools for medium-sized companies
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Marketing Analytics
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JustRelate etracker is a German, GDPR-compliant SaaS solution that combines consent-free web analytics, server-side conversion tracking as well as tag and consent management.
Mable helps D2C brands train their ad algorithms with the right signals—combining maximum data quality, custom optimization goals, and meaningful KPI reporting directly in the ad.
Tracify offers a GDPR-compliant marketing tracking solution for e-commerce & lead generation businesses. Including comprehensive dashboards and AI behavior-based attribution.
Data collection
Roi tracking
plus 31 more
HubSpot Marketing Hub is a software that improves lead generation and conversion via blogs, social media, ads, custom landing pages, emails, and automation.
Building and personalizing emails
Sending outbound emails
plus 13 more
Google Analytics, a free tracking tool, allows centralized data analysis, measures marketing performances, and aids in decision-making.
Engagement
Entry and exit pages
plus 13 more
With DYMATRIX, you don't target audiences—you connect with people. The Customer Experience Platform for building personal customer relationships in medium and large B2C companies.
Performance and reliability
Building and personalizing emails
plus 44 more
Perspective Funnels is a software for acquiring new employees and customers. It uses mobile funnels for targeted advertising, and provides templates for personalization.
Salesforce Marketing Cloud Intelligence optimizes spending, provides comprehensive marketing data, enables report automation, syncs channels and platforms.
Roi tracking
Data collection
plus 7 more
Semrush is a comprehensive SEO tool with functions, including SEO, Content Marketing, Competitive Analysis, Social Media, and PPC.
Performance and reliability
Sessions
plus 13 more
ADFERENCE is an ad-tech company, enhancing Amazon Ads campaigns through machine learning. Budgets, keywords, and bids are fully optimized. Starting at €199/month.
Optimizely Campaign is an omnichannel marketing software for creating, sending, and evaluating campaigns. It offers email, print, SMS, and push notification options.
Adobe Analytics offers holistic customer journey analysis for improved ROI. Consolidates data at one place, breaking traditional silos. Available in three versions.
Sessions - digital analytics
Engagement
plus 13 more
SimilarWeb Pro specializes in data and traffic analysis for websites and mobile apps.
Keyword research
Competitor analysis
plus 13 more
Matomo, previously Piwik, is an open-source tool that competes with Google Analytics. It safeguards user data and privacy while delivering valuable user behavior insights.
Sessions - digital analytics
Engagement
plus 13 more
Impact.com's SaaS platform bolsters partnerships, allowing advertisers direct connections with partners. Features a flexible contract, superior tracking, and smart automations.
Function for finding new affiliates
Publisher classification possible (grouping / tags)
plus 22 more
Google Analytics 360 is the premium version of Google Analytics (GA4), specifically designed for businesses of any size.
SAP Engagement Cloud is the customer engagement solution from SAP that enables companies to provide personalised, AI-supported omnichannel experiences.
Building and personalizing emails
Sending outbound emails
plus 90 more
Funnel is a web analytics platform that allows data connection, storage, and sharing from any marketing platform. It offers data transformation and has various pricing plans.
Sessions - digital analytics
Engagement
plus 13 more
attriXus offers a comprehensive customer journey & attribution system to track multi-channel sales and to give each channel a value in the attribution.
Performance and reliability
Customization
plus 36 more
Media planning and activation as a genuineend-to-end paid media ecosystem
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