Media Desk Costs

Media planning without Excel directly in the tool

Dashboards with flowchart & to-dos

Central campaign briefing & setup

High planning quality through guidance tools

1-click report of all plans and buyings

Task & workflow management

Media price lists maintained centrally

Reporting “Essential”

Define fee models centrally per advertiser

Customer login & customer view

Clear, flexible rights and roles concept

Audit-proof data retention

Data guarantee, no "SaaS trap"

Media channels: Programmatic, IO, SEA, Social

Booking management & publisher communication

AdManagement Autopilot with all AdServers

Automated reporting via APIs

Rough planning, IO requests & offer import

Production plans with all tech specs

Financial controlling with incoming invoices

Brand & product structure for advertisers

Create and monitor KPIs

Advertiser/Publisher commitments & budgets

Media channels like Essential + Print, OOH, Radio

Optional: Intelligence Qube extension (Reporting+)

Optional: Finance Desk extension (Finance+)

Optional: Media data updates with wasmuth:data (MSW)

Planning with GRPs, NRW, OTS, CPP, and more

Media channels like Premium + TV

APIs to e.g. SAP, Salesforce, Aprimo & more

Individual customizings & namings

Cost price - selling price logic

Offers & bookings via DBCFM

Taxonomy Generator for consistent naming

Track & optimize AVB

SSO with Identity Provider (e.g., Okta, Entra ID, Google Identity)

Campaign Blog: Share thoughts, tag users

Cost center logic and custom fees

Inventory management with cost/sell logic & much more

Outbound API to external systems

Security+: Ultra-redundant system with SLA+

Personal Account Manager & Reviews