Media Desk
Media Desk is your end-to-end paid media ecosystem for the comprehensive planning, execution, and analysis of media campaigns – built for agencies, advertisers and retail media operations.
As an all-in-one platform, Media Desk unifies the entire paid media process – from briefing, media planning, and booking to one-click ad management, audit-proof reporting, and financial controlling. Save your team hundreds of hours with intelligent planning support, automated auditing, and the AI Planner. Your entire traditional, IO, and programmatic world – all in one frontend.
Seamless data integration of your entire media and marketing ecosystem via APIs – tracking, ad serving, BI, finance: No more Excel!
- Supports all major media channels (programmatic, IO, print, TV, social, (D)OOH, and more)
- Vibe media planning directly in the tool with AI support – no more Excel
- Inventory management for owned media with buy/sell price control
- Integrations with DSPs, walled gardens (Google, Meta, …), and ad servers (adform, CM360, …)
- Ad Management Autopilot
- Automated reporting via API
- Quotation requests, bookings, and full publisher communication (incl. DBCFM)
- Production plans at the click of a button
- Brand, unit, and product structure management
- Media rate cards with WSM option
- Commitment, budget, and AVB management
- Task and workflow management
- Individual customizations and APIs for even the most exotic systems
- Comprehensive rights and roles management
- SSO, audit-proof workflows, and client views
- …and much more
Data integrity is our top priority. Media Desk is ISO 27001:2022 certified, meeting internationally recognized standards for information security management systems. The platform undergoes several IT security audits each year.
GDPR compliance is a given. Additionally, you can choose your hosting location – Germany, EU, or globally – and we provide the infrastructure that meets your specific compliance requirements.
Ease of use
Cross-Channel Advertising
Average: 8.4
Meets requirements
Cross-Channel Advertising
Average: 8.8
Customer Support
Cross-Channel Advertising
Average: 8.7
Ease of setup
Cross-Channel Advertising
Average: 8.3
Global features
Setup & support
Data Privacy
Versions
Media Desk Pricing
Media Desk Essential
Upon request
Media planning without Excel directly in the tool
Dashboards with flowchart & to-dos
Central campaign briefing & setup
High planning quality through guidance tools
1-click report of all plans and buyings
Task & workflow management
Media price lists maintained centrally
Reporting “Essential”
Define fee models centrally per advertiser
Customer login & customer view
Clear, flexible rights and roles concept
Audit-proof data retention
Data guarantee, no "SaaS trap"
Media channels: Programmatic, IO, SEA, Social
Media Desk Premium
Upon request
Includes all 'Essential' features, plus:
Booking management & publisher communication
AdManagement Autopilot with all AdServers
Automated reporting via APIs
Rough planning, IO requests & offer import
Production plans with all tech specs
Financial controlling with incoming invoices
Brand & product structure for advertisers
Create and monitor KPIs
Advertiser/Publisher commitments & budgets
Media channels like Essential + Print, OOH, Radio
Optional: Intelligence Qube extension (Reporting+)
Optional: Finance Desk extension (Finance+)
Optional: Media data updates with wasmuth:data (MSW)
Media Desk Enterprise
Upon request
Includes all 'Premium' features, plus:
Planning with GRPs, NRW, OTS, CPP, and more
Media channels like Premium + TV
APIs to e.g. SAP, Salesforce, Aprimo & more
Individual customizings & namings
Cost price - selling price logic
Offers & bookings via DBCFM
Taxonomy Generator for consistent naming
Track & optimize AVB
SSO with Identity Provider (e.g., Okta, Entra ID, Google Identity)
Campaign Blog: Share thoughts, tag users
Cost center logic and custom fees
Inventory management with cost/sell logic & much more
Outbound API to external systems
Security+: Ultra-redundant system with SLA+
Personal Account Manager & Reviews
Media Desk Essential
Upon request
Media planning without Excel directly in the tool
Dashboards with flowchart & to-dos
Central campaign briefing & setup
High planning quality through guidance tools
1-click report of all plans and buyings
Task & workflow management
Media price lists maintained centrally
Reporting “Essential”
Define fee models centrally per advertiser
Customer login & customer view
Clear, flexible rights and roles concept
Audit-proof data retention
Data guarantee, no "SaaS trap"
Media channels: Programmatic, IO, SEA, Social
Media Desk Premium
Upon request
Includes all 'Essential' features, plus:
Booking management & publisher communication
AdManagement Autopilot with all AdServers
Automated reporting via APIs
Rough planning, IO requests & offer import
Production plans with all tech specs
Financial controlling with incoming invoices
Brand & product structure for advertisers
Create and monitor KPIs
Advertiser/Publisher commitments & budgets
Media channels like Essential + Print, OOH, Radio
Optional: Intelligence Qube extension (Reporting+)
Optional: Finance Desk extension (Finance+)
Optional: Media data updates with wasmuth:data (MSW)
Media Desk Enterprise
Upon request
Includes all 'Premium' features, plus:
Planning with GRPs, NRW, OTS, CPP, and more
Media channels like Premium + TV
APIs to e.g. SAP, Salesforce, Aprimo & more
Individual customizings & namings
Cost price - selling price logic
Offers & bookings via DBCFM
Taxonomy Generator for consistent naming
Track & optimize AVB
SSO with Identity Provider (e.g., Okta, Entra ID, Google Identity)
Campaign Blog: Share thoughts, tag users
Cost center logic and custom fees
Inventory management with cost/sell logic & much more
Outbound API to external systems
Security+: Ultra-redundant system with SLA+
Personal Account Manager & Reviews
Media Desk Downloads
- Media Desk as Paid-Media-Ecosystem in Action: Case Study Liakou
1002.2 KB Download
Media Desk as Paid-Media-Ecosystem in Action: Case Study Liakou - Media Desk and Intelligence Qube Overview
3.9 MB Download
Media Desk and Intelligence Qube Overview - Media Desk und Intelligence Qube Overview (englisch)
3.9 MB Download
Media Desk und Intelligence Qube Overview (englisch)
Media Desk Reviews (11)
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