DYMATRIX Marketing Automation

DYMATRIX Marketing Automation is the solution for realizing effective omnichannel campaigns – both digital and analog. A visual flow designer with intuitive drag-and-drop logic enables quick and easy creation of both simple and complex campaigns. Based on 360° customer profiles and real-time data, content can be automatically delivered via email, app, web, direct mail, and other channels. The DYMATRIX Customer Data Platform provides a strong database for this: it brings together demographic characteristics, affinities, and transaction and behavioral data, enabling precise and personalized targeting of target groups. The result: relevant content for customers and, at the same time, more efficient campaign processes that give marketers more freedom for their creative work.