REYO

Traditional analytics tools look inward: own open rates, own revenue, own channels. But the reason a campaign worked — or did not — usually sits outside: with competitors, the weather, a public holiday, a trend. That is where Reyo starts. 

Reyo combines competitive intelligence, market intelligence and campaign planning in one place — and derives from them when to launch which campaign at which discount level. 

A competitor launches a promotion on Monday. You find out on Wednesday, by accident, from your own newsletter inbox. Your campaign is already live. 

Anyone trying to keep track clicks through competitor newsletters, collects screenshots in a team channel and maintains a spreadsheet nobody touches after three weeks. Competitor analysis and newsletter monitoring cost hours every week and still leave gaps: push notifications and in-app promotions go unseen entirely. And the key question stays open — when do we send, on which theme, at which discount? Reyo takes over this research and turns it into a basis for decisions. 

• Competitor and newsletter monitoring: Newsletters, push notifications, in-app coupons and Meta Ads from all competitors in one place. 
• Newsletter analysis: Discount, mechanic, assortment and tone extracted automatically — comparable, not just readable. 
• Campaign recommendations: Theme, timing and discount level for the next promotion, backed by real competitor campaigns. 
• Predictive analytics: Forecasts of when competitors will launch their next promotions. Plan instead of react. 
• Campaign and promotion planning: Your annual plan in the same marketing calendar as competitor activity, holidays and weather. 
• Seasonal calendar: Occasions and events with lead time — including the periods when the market goes quiet. 
• Market benchmarks: Discount depth, send frequency and campaign types compared against your category. 
• AI visibility: Measurement of whether your brand is recommended in answers from ChatGPT and other AI assistants.

For e-commerce brands and retailers with a regular campaign rhythm — typically used by CRM managers, campaign managers and marketing leads. Retail groups use Reyo for trade promotion planning across several brands and markets; a multi-tenant edition with single sign-on and API access is available. Reyo is GDPR-compliant and hosted exclusively in Germany. Used by Sterntaler, Nexeye and other retail and e-commerce brands. 

• Product tour: A walkthrough of competitor monitoring, recommendations and campaign planning. 
• Intro call: Fifteen minutes to define which competitors to monitor and whether Reyo fits your campaign structure.
• Demo with your competitors: Reyo sets up a trial environment using your actual competitors rather than sample data.