ADFERENCE

The ad-tech company ADFERENCE has been a subsidiary of ABOUT YOU since 2019 and supports advertisers in creating and continually optimizing Amazon Ads campaigns automatically. The software uses machine learning algorithms to fully automate the optimization of budgets, keywords, and bids along different strategies. ADFERENCE currently manages an advertising budget of over 500 million Euros. Pricing: Choice between 5 packages - starting with the "Starter" from €199/month.