The 7 Best Amazon PPC Tools

Amazon is one of the world's largest online marketplaces and offers millions of merchants a place to sell their products. Understandably, it is quite a battle to get one's own products to appear as far up as possible in the search results to attract potential customers. After all, the competition on Amazon is very large.

But how do you now succeed in gaining visibility, to stand out from the competition and to sell your products successfully? Amazon PPC Tools can help you out with this!

What does PPC mean on Amazon?

The advertising platform Amazon Advertising offers you various campaign types to run advertisements in the product search on Amazon. PPC stands for Pay-Per-Click and is an advertising model, according to which you have to pay for these ads on Amazon. The principle is simple: you only pay when a customer actually clicked on the displayed ad.

Why should you run Amazon PPC?

Amazon PPC can be particularly useful for you if you want to increase the visibility of your products. You can display your ads at specific positions and thus especially show them to searchers with purchase intentions. After all, you can boost your sales figures with Amazon PPC, push new products, and manage seasonal campaigns.

What are Amazon PPC Tools?

With Amazon PPC Tools as a seller, you can create, manage and analyze your Pay-Per-Click campaigns on Amazon. The tools support you with different functions and enable you to get the best out of your campaigns. This includes, for example, the keyword research, budget and bid automation, campaign and keyword automations, as well as competition analyses.

Why do companies need an Amazon PPC tool?

Amazon, as the largest online marketplace, has a special relevance and reach for merchants. Amazon PPC and thus also Amazon PPC Tools offer you an effective opportunity to stand out from the competition.

Amazon PPC Tools have the advantage of increasing the visibility of your products and boosting organic ranking through sales. In addition, the tools can show you which keywords you have neglected so far, which are potentially promising.

What are typical features of Amazon PPC Tools?

Amazon PPC Tools offer you numerous functions and options to get the best out of your ads. These include, for example:

• Keyword Automation & Analysis
• Ad budget distribution & ad control
• Creation and management of ads
• Competitive analysis
• Optimization suggestions

With an Amazon PPC Tool you can, for example, optimize keyword bids and thus stand out from the competition. Also, the identification of potentially advantageous and cost-efficient keywords is possible through a PPC software. In addition, your advertising budget is intelligently distributed across all your campaigns, not only saving you work but also making your campaigns more effective overall. An Amazon PPC Tool usually also contains extensive analytics functions. From competitive analysis, listing and SEO analysis to performance, you can monitor and optimize your ads.

These are the top 7 Amazon PPC Tools on OMR Reviews

These are the seven most popular Amazon PPC Tools, based on verified reviews and experiences from the OMR community:

Adspert

ADFERENCE

Helium 10

AMALYZE

Perpetua

AMVisor

metoda

We will now explain what distinguishes the individual PPC tools. You can find more helpful information and user reviews on the various Amazon PPC Tools on OMR Reviews in the category Amazon PPC Software & Tools.

1. Adspert

Adspert on OMR Reviews

Adspert hails from Berlin and was founded in 2010. The company offers solutions for performance-oriented advertising and is designed to assist you with profile optimization through machine learning algorithms. For this purpose, Adspert automatically analyzes data and their correlation using AI to be able to place optimal bids. In addition, you can automate online advertising campaigns for e-commerce platforms using the company's own mathematical-statistical software. Amazon PPC campaigns can be optimized with the tool based on your margin. Your Amazon advertising bids can also be automated with Adspert. A scenario analysis also allows you to make well-informed decisions for your budget planning. In addition to Amazon PPC, Adspert also has tools for Google, Microsoft, and Yandex.

Adspert Features and Characteristics

• Automated bids based on goals
• Profit Maximization
• Optimization of Keyword Management
• Scenario Analyses
• Data Analyses
• Budget Optimization

Adspert Costs

• Adspert Lite
  
  • 99 €/month
  • Up to 4,000 € monthly advertising expenses
• Adspert Standard
  
  • 399 €/month
  • Unlimited advertising expenditures
• Adspert Enterprise
  
  • Personal offer
  • Unlimited advertising expenditures

Find more information about Adspert's prices and user ratings related to price on OMR Reviews.

Adspert Alternatives

If you're looking for an Adspert alternative then just visit OMR Reviews. There, you can make your decision for an Amazon PPC tool based on relevant and verified reviews.

2. Adference

ADFERENCE on OMR Reviews

The PPC solution ADFERENCE has been a subsidiary of AboutYou since 2019. The tool offers 'Predictive Bidding' automation of Amazon Ads for vendors, sellers, and agencies. For example, you can select revenue or click-maximizing bidding strategies and be supported by scientific machine learning technology. Adference intelligently distributes your budgets across all your campaigns and ensures consistently visible ads within your budget limits.

Adference Features and Properties

• Smart Budget Management
• Performance Analysis Over Time
• Sponsored Products
• Predictive Bidding Optimization
• Campaign Automation
• Sponsored Brands
• Various Bidding Strategies
• Multi-account capable
• Flexible Filters
• Control in portfolios
• Daily Bid Optimization
• For Amazon marketplaces worldwide
• Changelog

Adference Costs

• Starter
  
  • 199 €/month
  • Up to 2,000 € monthly advertising expenses
• Basic
  
  • 299 €/month
  • Up to 5,000 € monthly advertising expenses
• Growth
  
  • 499 €/month
  • Up to 10,000 € monthly advertising expenses
• Professional
  
  • 999 €/month
  • Up to 25,000 € monthly advertising expenses
• Enterprise
  
  • 1499 € /month
  • Up to 50,000 € monthly advertising expenses

Find more information about Adference's prices and user ratings related to price on OMR Reviews.

Adference Alternatives

If you're looking for an Adference alternative then just visit OMR Reviews. There, you can make your decision for an Amazon PPC tool based on relevant and verified reviews.

3. Helium 10

Helium 10 on OMR Reviews

The e-commerce solution Helium 10 aims to ensure an efficient organization of products. For this purpose, it includes a large ASIN database, analytics for seasonal trends or profit estimates, and a keyword analysis feature. The tool's Reverse ASIN Search function, for example, can scrutinize other manufacturers' products and find out which keywords rank well, to implement them yourself. Helium 10 also features a Listing Optimizer, which shows you the keyword density and the placement on your Product Listings as well as monitoring and PPC management functions. Helium 10 is also available as a mobile app in the App Store and the Google Play Store.

Helium 10 Features and Characteristics

• Product Research
  
  • Chrome Extension
  • Amazon Product Research
  • Amazon Trend Finder
  • Profitability Calculation
• Keyword Research
  
  • Reverse ASIN Keyword
  • Keyword Research
  • Spell Check
• Listing Optimization
  
  • Keyword Processor
  • Listing Optimizer
  • Keyword Index Check
  • Amazon Listing Insights
  • Amazon Split Testing
• Operations
  
  • Forecasting & Management
  • Refund Assistant
  • Alerts
  • Prevention of Coupon Abuse
  • Email Automation
  • Mobile App
  • Sales Assistant
• Analytics
  
  • Financial Analysis
  • Competitive Analysis
  • Keyword Tracker
• Marketing
  
  • Amazon Advertising Platform
  • Landing Page Builder
• Financial Solution

Helium 10 Costs

• Starter
  
  • $ 37/month
• Platinum
  
  • $ 97/month
• Diamond
  
  • $ 197/month
• Enterprise

Find more information on Helium 10's prices and user ratings related to price on OMR Reviews.

Helium 10 Alternatives

If you're looking for a Helium 10 alternative then just visit OMR Reviews. There, you can make your decision for an Amazon PPC tool based on relevant and verified reviews.

4. AMALYZE

AMALYZE on OMR Reviews

AMALYZE is an international Big Data company based in Munich and Berlin, offering solutions for analyzing, monitoring, and optimizing product listings and sales activities for Amazon sellers and vendors. AMALYZE consists of different features and modules: Shield, Chrome Extension, Advertising, and Amazon DSP. AMALYZE enables you to quickly identify new products, monitor ASINs, optimize listings, or evaluate entire brand and seller portfolios.

AMALYZE Features and Modules

Features

• Shield
• Chrome Extension
• Advertising
• Amazon DSP

Modules

• Research Module
• Analysis Module
• Advertising Module
• Inventory Module
• AMALYZE Pulse

AMALYZE Costs

AMALYZE can be tested for free. The tool's prices are available upon request. Find more information about AMALYZE's prices and user ratings related to price on OMR Reviews.

AMALYZE Alternatives

If you're looking for an AMALYZE alternative then just visit OMR Reviews. There, you can make your decision for an Amazon PPC tool based on relevant and verified reviews.

5. Perpetua

Perpetua on OMR Reviews

Perpetua is the self-proclaimed performance software for Amazon Advertising and gives you AI-based optimization of PPC ads as well as competitive insights. The tool consists of a combination of keyword clustering, sales and revenue forecasts, analyses of seasonality, and other factors. Functions include complete automation of campaign bidding, automated keyword harvesting, and ACoS optimization to ensure profitability goals. In addition, Perpetua offers you a series of rule-based automation tools focusing on growing Amazon PPC campaigns.

Perpetua Features and Properties

General

• Advertising
• AI Optimization
• Profit Tracking
• Perpetua Mobile App
• Perpetua SEO
• Reviews Management
• Vendor Edition
• Amazon PPC Software
• Keyword Ranking Tool

Amazon PPC Manager Tool

• Profit Dashboard
• PPC Manager
• Amazon Ranking Optimizer
• Reviews Management
• Inventory Management

Perpetua Costs

• Perpetua Benchmarker
  
  • Free
  • Leading Insights
• Advertising Advisor
  
  • Starting at $ 259/month
  • Software Platform + Advisor
• Managed Services
  
  • Starting at $ 999 /month
  • All services are taken over

Find more information on Perpetua's prices and user ratings related to price on OMR Reviews.

Perpetua Alternatives

If you're looking for a Perpetua alternative then just visit OMR Reviews. There, you can make your decision for an Amazon PPC tool based on relevant and verified reviews.

6. AMVisor

AMVisor on OMR Reviews

AMVisor revolutionizes the collaboration of vendors with Amazon. Thus, leading consumer goods manufacturers worldwide use the Software-as-a-Service solution to ensure their offer is available to millions of end customers at any time with Amazon. AMVisor offers a variety of features and functions. For example, the Margin Calculator allows you to see how much Amazon earns from your products. Plus, with the AMVisor Content Monitor, you always keep an eye on your content and maximize your product visibility and conversions. The alert system keeps you always informed and you can receive focus specific notifications.

AMVisor Features and Modules

• AMVisor Margin Calculator
• Dispute Detection by AMVisor
• AVisor First Mover Detection
• Visor Content Monitor
• AVisor Insider Dashboard

AMVisor Costs

AMVisor does not communicate prices and you can request more information directly on the provider's website. Find more information on AMVisor's prices and user ratings related to price on OMR Reviews.

AMVisor Alternatives

If you're looking for an AMVisor alternative then just visit OMR Reviews. There, you can make your decision for an Amazon PPC tool based on relevant and verified reviews.

7. metoda

metoda on OMR Reviews

metoda as an Amazon PPC software promises 'Full Power for Sponsored Ads on Amazon and Amazon DSP'. To do this, the tool uses artificial intelligence, which in turn is based on real-time e-commerce data and scientific market insights. This is aimed at making the performance of ads on Amazon maximally effective in terms of scalability. The software focuses on campaign management and budget planning. Metoda provides various analytics and brings several other features. The Munich-based company of the same name, which was launched in 2012, initially offers you metoda in a free demo version.

metoda Features and Products

• Bidding Tool for Amazon Ads
• E-commerce Data & Price Monitoring
• Agency Service for Amazon Ads
• Consulting for Amazon & E-commerce

metoda Costs

Metoda is available as an unlimited, free trial version. The prices for more comprehensive packages start at 249 € per month. Find more information on metoda's prices and user ratings related to price on OMR Reviews.

metoda Alternatives

If you're looking for a metoda alternative then just visit OMR Reviews. There, you can make your decision for an Amazon PPC tool based on relevant and verified reviews.