Comparison of the 7 best social media tools

Céline Lütz 6/14/2024

Optimize your social media marketing with these tools

Table of contents
  1. What are social media tools?
  2. How do social media marketing tools differ from one another?
  3. What are the advantages of social media tools?
  4. The top 7 social media tools on OMR Reviews
  5. 1. Swat.io
  6. 2. Hootsuite
  7. 3. SocialHub
  8. 4. Later
  9. 5. Facebook Creator Studio
  10. 6. Fanpage Karma
  11. 7. facelift

Social media has become indispensable these days and is developing rapidly. In addition to new platforms and apps entering the market and thus expanding the social media landscape, existing providers are upgrading their functions and features in particular. Companies that are active with their brands, products or services on Instagram, LinkedIn and the like and want to operate successful social media marketing can quickly lose track in the social media jungle.

If you want to use social media in a targeted and strategic way, social media tools can provide you with excellent support. They offer you all kinds of functions that you can use to increase your brand awareness, generate sales or establish contact with your customers and your community. We'll show you the best social media marketing tools and what they can do.

What are social media tools?

Social media tools are basically used to manage your social media accounts. Many of the tools combine different functions such as planning and creating posts or analyzing and monitoring activities and campaigns. Social media tools provide you with usable figures that can be used to measure and evaluate success. The tools also allow you to identify trends and better understand your target group in order to better adapt your content to them.

How do social media marketing tools differ from one another?

Social media tools usually have different functions and focuses. However, the tools can generally be divided into the following categories:

Social media management tools are particularly helpful if you want to manage different platforms at the same time. Once you have planned content once, you can play it out on different channels at the same time. This can ultimately save you a lot of time and money.

Monitoring tools provide you with information and data on relevant topics, important keywords, interesting user profiles and competitors. Social media analytics tools give you an overview of your own engagement, top posts, reach and much more.

Many of the tools we present to you combine several functions or even offer an all-in-one solution. Other social media tools, on the other hand, have a specific focus, for example on content creation.

What are the advantages of social media tools?

Social media tools offer a wide range of functions and fields of application. Above all, they are designed to make your daily work easier and help you achieve your social media marketing goals.

The benefits of a social media marketing tool include

  • All social media channels in one place
  • Bundled use of social media management tools
  • Determination of the target group by analyzing habits, interests and wishes
  • Clear community and complaint management
  • Cross-channel controlling of social media campaigns
  • Competition analyses
 

The top 7 social media tools on OMR Reviews

These are the most popular social media tools on OMR Reviews based on verified user reviews and experiences.

Attention: The ranking is based on the status as of November 22, 2023.

1. Swat.io

The Swat.io tool was developed specifically for teamwork in social media management. It is designed to improve team coordination, provide an overview and create clear structures and processes. According to Swat.io, this leaves more time to build real relationships with your own community.

Specifically, this works with central content planning, which includes both planning and time-based release functions. Messages and mentions from all channels are summarized in a clearly arranged inbox in the Swat.io inbox. Swat.io keeps you up to date with what others are saying about your competitors on social networks. One way to do this is to define relevant keywords, for example the name of your brand or company and that of your competitors. This allows you to quickly keep an eye on your competition. Analysis and monitoring dashboards are also available in Swat.io.

Swat.io functions and features

  • Social media management
  • Content planning with editorial calendar
  • Social media publishing
  • Community management
  • Social media analytics
  • Social media monitoring and listening
  • Customer Service
  • Audience CRM
  • AI Assistant

Swat.io costs

Swat.io offers a total of nine different tariff plans, which are divided into Suite, Publisher and Inbox. The price and the functions therefore depend exactly on your requirements. You can use the Inbox Basic and Publisher Basic plans for as little as €35 per month.

You can find more information about Swat.io's prices and user reviews with price references on OMR Reviews.

 
 

2. Hootsuite

Hootsuite is a social media suite and combines various functions in one tool. In addition to the automated planning of posts, Hootsuite provides important KPIs and analytics for campaigns and also has social listening and monitoring functions. All your channels can be integrated into the tool - from Instagram and Pinterest to LinkedIn.

Hootsuite functions and features

  • Social management
    • Social Analytics
    • Planning and Publishing
    • Social Engagement
    • Social Ads
    • Campaign optimization
  • Reporting Dashboards
    • Personalization of reports
    • Export of reports
    • Scalability
  • Social Analytics
    • Monitoring and Listening
      • Social measurement
      • Identification of influencers
    • Data Management & Analysis
      • Sentiment analysis
      • Social Reporting
      • Competition analysis
      • Follower analysis
      • Post performance

Hootsuite costs

Hootsuite offers you a total of four different price plans to use the tool. The Professional plan starts at €99 per month and is activated for one user with 10 different social media profiles. If you want to register more users, you can book the Team plan from €249 per month and manage up to 20 social media channels simultaneously. You can test both versions free of charge for 30 days.

From €762 per month, you can manage 35 different profiles with five people on the Business plan. You can discuss individual solutions with Hootsuite as part of the Enterprise plan. You can request a demo for both plans to see what suits you best.

You can find more information about Hootsuite's pricing and user reviews with price references on OMR Reviews.

Hootsuite alternatives

Find an overview of Hootsuite alternatives on OMR Reviews and choose the right social media tool for you based on verified reviews and testimonials.

 
 

3. SocialHub

is a complete solution for social media management designed to make working on various social media platforms easier. All requests received via various social media platforms are bundled and clearly displayed in the central inbox. The SocialHub therefore makes it easier to process incoming notifications, such as comments, retweets and direct messages.

The monitoring function can also be used to search conversations online and display them clearly in the inbox. With the integrated Content Planner, content and campaigns can be pre-planned, edited in the editor and posted automatically, either individually or as part of a team.

The analytics section of the software provides all important information on reach, interaction rates and comment volumes. In addition, SocialHub allows numerous actions to be carried out automatically using a set of rules.

SocialHub functions and features

  • Social analytics
  • Social publishing
  • Social engagement
  • Social Ads
  • Enterprise Scalability
  • Customized reports
  • Competitor analysis
  • Follower analysis

SocialHub costs

Social Hub offers different pricing models to meet the requirements of companies, agencies and authorities. The Professional plan is available for €199 per month per user and the Enterprise plan for €299 per month per user. Both plans are suitable for three or more users, although the Enterprise plan offers you a wider range of functions.

You can find more information about SocialHub prices and user reviews with price references on OMR Reviews.

SocialHub alternatives

On OMR Reviews you will find an overview of SocialHub alternatives and can choose the right social media tool for you with the help of verified ratings and testimonials.

 
 

4. Later

The Later platform describes itself as an Instagram marketing platform and enables content to be planned, posted and analyzed. In addition to Instagram, Later also offers functions for Facebook, Twitter, LinkedIn, Pinterest and TikTok. You can set and schedule your content in a visual planner using drag & drop. If you don't have any suitable content to hand, you can use the tool to find and (re)post user-generated content and posts from other profiles or image databases. Later also allows you to crop, edit and add text. You can also use Later to track the most important KPIs, receive reports and personalized insights.

Later functions and features

  • Social management
    • Social analytics
    • Social publishing
    • Social engagement
  • Reporting dashboards
    • Personalization of reports
    • Exports of reports
    • Scalability
  • Social analytics
    • Competition analysis
    • Follower analysis
    • Post performance
    • Tracking of paid campaigns
  • Content & collaboration
    • Content calendar
    • Content library
    • Shared Inbox
    • Different users and permissions

Later costs

Later offers three different tariff plans. The Starter plan is available for one person for $25 per month and the Growth plan for three people for $45 per month. If you are looking for a plan for more users and more diverse functions, the Advanced plan for $ 80 per month is suitable for you.

You can find more information about Later's prices and user reviews with price references on OMR Reviews.

Later alternatives

On OMR Reviews, you can find an overview of Later alternatives and choose the right social media tool for you based on the verified ratings and testimonials.

 
 

5. Facebook Creator Studio

Facebook Creator Studio is Facebook's in-house software. It is a content management system for the social network that allows users to create, publish and manage content centrally and generate and organize targeted interactions. Specific analytics functions are also mentioned as a key benefit. In addition to Facebook, Instagram can also be operated via Facebook Creator Studio. The tool is aimed at companies, influencers and anyone else who wants to market on Facebook or Instagram and ultimately earn money. Facebook Creator Studio can be used free of charge. The only condition: You must comply with the Facebook or Instagram guidelines when using it.

Facebook Creator Studio functions and features

  • Create and manage accounts
  • Create and test posts
  • Reply to messages and comments
  • View key figures

Facebook Creator Studio Cloud costs

Facebook Creator Studio is free to use.

You can find more information about the prices of Facebook Creator Studio as well as user reviews with price reference on OMR Reviews.

Facebook Creator Studio alternatives

On OMR Reviews you can find an overview of Facebook Creator Studio alternatives and choose the right social media tool for you with the help of verified reviews and testimonials.

 
 

6. Fanpage Karma

Fanpage Karma is an analysis tool for social media. The tool can be used as a complete solution for social media management. An unlimited number of profiles can be analyzed, posts can be planned, written and published and trends can be identified. In addition, the tool offers the possibility to communicate and analyze in real time.

Fanpage Karma functions and features

  • Customized reports
  • Competition analysis
  • Content planning
  • Real-time communication and reports
  • Post performance

Fanpage Karma costs

Fanpage Karma offers a free version as well as the paid Bronze, Silver, Gold and Platinum packages (from €49 per month). With the Bronze package you can manage unlimited profiles, but you only have one user. Each additional user costs you €49 per month. Alternatively, you can also opt for the Silver or Gold package. This gives you access to multiple social networks, unlimited history and unlimited dashboards.

You can find more information about Fanpage Karma's prices and user reviews with price references on OMR Reviews.

Fanpage Karma Alternatives

On OMR Reviews you can find an overview of Fanpage Karma alternatives and choose the right social media tool for you with the help of verified ratings and testimonials.

 
 

7. facelift

With the social media management tool facelift you can publish, promote, manage, monitor and analyze content as well as operate your social customer care and community management. With a total of 10 different features, the tool covers almost everything there is to do in the social media business. For example, you can use facelift's Publisher to publish your posts simultaneously on various social media channels.

A global content pool helps you find inspiration for your own content as well as insights and trending topics in your industry. The social media monitoring and listening function informs you about how your brand, products or services are being talked about. The risk of shitstorms and complaints can also be identified and contained at an early stage.

facelift functions and features

  • Post planning and publication
  • Moderation
  • Monitoring & listening
  • advertising
  • Dashboards and reporting
  • Benchmarking
  • Trendwatch
  • Messenger
  • Facelift Social Share

facelift costs

If you would like to test facelift, you can arrange a demo via the website. You can find more information about facelift prices and user reviews with price reference on OMR Reviews.

facelift alternatives

On OMR Reviews you can find an overview of facelift alternatives and choose the right social media tool for you based on the verified ratings and testimonials.

 
 

Recommended social media software

On our comparison platform OMR Reviews you can find more recommended social media software. We present over 100 solutions that are perfectly tailored to the needs of SMEs, start-ups and large corporations. Our platform supports you in all areas of social media management. Take the opportunity to compare different software and consult real user reviews to find the ideal solution for your requirements:

Céline Lütz
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