With clever return management, satisfy customers and make repeat purchases more likely

1. Return management refers as part of customer management to all processes related to the return of goods purchased by customers. This includes both the creation of the correct or legally correct conditions for the processing of complaints at an informational and technical level as well as the return process itself - from its initiation to shipping and final handling in the house.
2. Good return management has the tasks to recognize possible
3. In fact, there are specific strategies for all the return reasons listed just now, which keep the likelihood of their occurrence low.
4. First of all, return management provides companies with useful tools to purposefully plan, control and control in the long term the typical processes around
5. Return management can be divided into
6. Return management B2B and B2C differ little in their fundamental goals. In both areas, it is primarily about achieving efficiency in typical return processes and thus saving costs as well as achieving positive effects in customer satisfaction, retention and acquisition. Yet, the
7. Return management or its must-haves, processes and interrelationships can hardly be brushed over. Each company and each client has its own procedural needs here. Nevertheless, at least
8. Return management software is usually part of
9. Return management has a special relevance for B2C. Here, the mostly largely automated sales processes with regard to typical return reasons and their avoidance must be secured more strongly (technically) than in more personal B2B businesses. If everything is done right, the main benefits are efficient and cost-saving return processes. In addition, a positive image and increased chances of follow-up purchases or long-term profitable business relationships are on the line.

Return management refers as part of customer management to all processes related to the return of goods purchased by customers. This includes both the creation of the correct or legally correct conditions for the processing of complaints at an informational and technical level as well as the return process itself - from its initiation to shipping and final handling in the house.

Good return management has the tasks to recognize possible

• Wrongly delivered goods
• Incorrect execution
• Inferior quality
• Article does not meet the expectation
• Late delivery
• No longer interested (impulse purchase)
• What strategies are there to avoid returns?

In fact, there are specific strategies for all the return reasons listed just now, which keep the likelihood of their occurrence low.

• The better your customers can get a picture of the goods offered online, the less likely they are to inadvertently buy a product that does not fit their respective wishes or needs. Informative texts, photos, videos and 360-degree views help to create the appropriate conditions. Very good effects can be achieved with augmented-reality features, about which potential buyers can project articles directly into their future environment. But of course this is not possible with every type of goods.Ensure sufficient quality assurance and a precise alignment with your target customers:
• You should only sell items that have been tested for their function, their general quality and their target group accuracy. If you offer high-quality goods that fully meet the expectations of your typical customers, these will only be returned comparatively rarely.Offer a helpful customer service with purchase advice:
• Especially before buying more complex products, there are usually questions from potential buyers. Only when these are fully answered are the best conditions created for the ordered goods to really meet their requirements and they will keep them. This of course also applies to simpler articles. So make sure that interested parties can get optimal advice on all possible concerns (apart from standard information) via a well trained support.Perform analyses:
• If you know your return rate and the reasons that most often lead to returns, you can take targeted measures to counteract them and finally reduce complaints efficiently. So analyse your current status at the returns and better yet ask your customers directly for their opinion.Encourage customer reviews and publish them:
• Real customers see your products with different eyes than you or your colleagues who deal with them every day. By motivating customers to leave reviews, you can often get very insightful information about what leads to returns. Consider this criticism to do better in the future. In addition, potential customers often orient themselves on such real reviews. They can get important additional impressions here, besides the company-controlled product presentation.Establish automated shipping:
• With the help of a reliable shipping software, which takes over typical to-dos for the fast, punctual delivery of your goods, you reduce the risk that customers have to wait long for their orders and therefore make returns. Such a solution can also help you to comply with the numerous legal regulations – from the cancellation instruction to the Packaging Law - and thus you are surely avoiding legal problems.What is the aim of return management?

First of all, return management provides companies with useful tools to purposefully plan, control and control in the long term the typical processes around

Return management can be divided into

1. In this area in particular the causes of returns are analysed and measures are explored that can prevent these or at least minimise them.Reactive return management:
2. Here, people are particularly concerned with how to make returns of ordered goods as efficient as possible – both for the customers and for the companies.What is the difference between B2B and B2C return management?

Return management B2B and B2C differ little in their fundamental goals. In both areas, it is primarily about achieving efficiency in typical return processes and thus saving costs as well as achieving positive effects in customer satisfaction, retention and acquisition. Yet, the

Return management or its must-haves, processes and interrelationships can hardly be brushed over. Each company and each client has its own procedural needs here. Nevertheless, at least

1. Analyse the key figures around your returns, ask your customers, consider the procedures of your competitors and deal with common strategies to avoid returns. In the course of this, determine as precisely as possible how much influence returns currently have on your business and where the deficits lie.Identify and implement helpful measures:
2. It is then a matter of finding out which measures are particularly useful in your company context to optimize the return processes. Implement them one after the other. Fulfillment providers like byrd also offer a self-service returns portal to optimise the process. Check effects and develop further:
3. If the measures are running, you should keep an eye on their effect. It can certainly be that your customers respond less to steps that are very conducive elsewhere and so you may be wasting resources. To keep an eye on this, it is important not to implement everything at once.Which tools are suitable for return management?

Return management software is usually part of

Shipcloud

Sendcloud

JTL

Pickware

Hive

VCE

PlentyONE

Return management has a special relevance for B2C. Here, the mostly largely automated sales processes with regard to typical return reasons and their avoidance must be secured more strongly (technically) than in more personal B2B businesses. If everything is done right, the main benefits are efficient and cost-saving return processes. In addition, a positive image and increased chances of follow-up purchases or long-term profitable business relationships are on the line.