Shopify, Zendesk, Asana & Co.: With These Tools, Snocks Is Building Its Million-Dollar Business

1. Full flexibility
2. Customer service and e-mail marketing directly connected
3. Managing projects and monitoring influencers
4. These are the tools Snocks uses

Choosing the right software tools these days also determines the success of the entire company. We want to support you in this choice - with pointers and examples from other firms that have perfected their Software ecosystem. Here, Snocks founder Johannes Kliesch tells us about the tools the e-commerce startup uses to drive its growth to over ten million euros in annual turnover.

In our series Tech Stack companies from the digital industry reveal which tools they use and why they have chosen these software solutions. Want more info on suitable tools? Then check out our software review platform OMR Reviews.

"For our online store, we use Shopify and are more than satisfied. The ease of use and the integration with further tools Klaviyo convinced us straight away", Johannes Kliesch from Snocks says. "With Shopify we not only process our sales, but also design the UI of our online store. All of our performance marketing measures drive traffic to this shop.” It is probably hardly surprising that Snocks relies on the Canadian provider with a German founder: Shopify is now considered the go-to shop system for young companies - according to their own statements over one million customers.

Full flexibility

So Shopify is at the centre of the Snocks store. "Before that, we tested another Store software which we had a rather bad experience with. Very complicated and not as intuitive to use as Shopify. Also, it offers fewer integration options", says Kliesch. Especially the possibility to connect Shopify with many other apps and tools, not only the Snocks founder thinks is pretty good.

On our review platform OMR Reviews statements like this are piling up in reference to Shopify: "Many ready-made plugins make the connection to data sources and sales as well as communication channels (Facebook Business Manager, Instagram Shopping) easier." Users can install over 4,200 apps directly from Shopify's App Store.

Incidentally, OMR buddy Fynn Kliemann also thinks Shopify is pretty cool now - although he still swears by Woo Commerce. For which application he particularly recommends Shopify, you can see in his video review.

Customer service and e-mail marketing directly connected

"We use Klaviyo as a tool for e-mail marketing and Zendesk in customer service. These tools are seamlessly integrated with Shopify and make customer contact much easier for us", says Kliesch. What he particularly likes about Klaviyo is that customer data can be transferred directly from Shopify to play to customers and shop visitors with e-mail campaigns. The tool is also compatible with other shop systems like WooCommerce or Magento Open Source. What stands out in reviews on OMR Reviews: Many users particularly appreciate the ability to create "e-mail flows". This allows triggers for different customer groups to be set and automated personalised content to be sent when an event, such as a new order, occurs.

The second essential CRM tool for Snocks is, as mentioned, Zendesk. "Here we particularly like the fact that our service team can play all communication channels (Instagram DMs, Livechat, Facebook messages, etc.) via Zendesk", says Johannes Kliesch. The ability to capture all customer enquiries collectively and respond directly in the tool is Zendesk's strong point. At the same time, the company also offers a tool for collecting and managing leads with Zendesk Sell.

Managing projects and monitoring influencers

Shop solution and CRM — these are the two pillars on which Snocks builds its success. As founders Johannes Kliesch and Felix Bauer had also recently told us in the OMR Podcast, they are currently decreasing their dependency on Amazon. After the first few years in which Snocks sold its socks and underwear almost exclusively via the platform, the company now counts 250,000 customers and customers in its own shop. "We now have so much data that we can predict the customer lifetime value [how much does a Customer spend in total on the company's products, note by the editor] pretty well. Therefore we can go into acquisition even more aggressively"", says Kliesch in the OMR Podcast. The company spends the money on Facebook & Co. - and for that, too, it needs software helpers.

The Snocks founders Johannes Kliesch (left) and Felix Bauer (right) with Philipp Westermeyer in the OMR office.

"We do research with InfluData for suitable influencers and use SocialRank, to segment our followers and approach them specifically", says Kliesch. "Our creative team swears by the Adobe Creative Cloud. Adobe Photoshop, Adobe Illustrator, Adobe Premiere Pro." This is how the social presence of the brand is created intentionally.

But how does the team keep track of all the posts and ads placed? "We try to map all our processes and projects via Asana. This is where the individual teams collaborate within the framework of shared tasks like product launches or social media campaigns", the Snocks founder tells us. Asana is one of the most popular project management tools on our review platform. Frank Thelen shares his views on Asana in a video review. By the way, the team also communicates via Slack. So internally, not too many emails are sent.

These are the tools Snocks uses

Here is a list of all the tools used at Snocks:

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