Braze

Braze is constantly coming out with new features that make CRM more efficient and advanced. There's always something new to explore and improve our CRM program.

These features sometimes come with an additional cost and without being able to test it and have a proof of concept it's hard to sell to decision makers. It would be great if we could test the features as a trial beforehand and build a business case to present.

We've been able to manage the customer lifecycle way more efficiently. We used to have 3 different places to manage email, SMS and push notifications but since we've migrated everything to Braze it's way easier to manage the full customer lifestyle in one place.

I've been using Braze for over three years now and compared to other tools, it offers an intuitive and user-friendly interface. At my company Braze is our only customer engagement platform and it's covered all our different use cases across multiple channels (push notifications, email, in-app messages, and content cards). I particularly like the advanced segmentation features which allow us to customize our targeting in highly specific ways.

Braze offers a lot of features which can feel overwhelming for new users at first. There are several ways to accomplish the same task which isn’t a bad thing but does require some learning to figure out the best approach for each scenario.

We use Braze in CRM to engage our customers with our brand at the right time across different channels. Automated journeys help us reduce manual work and create a smoother customer experience.

4 points I love the most about Braze. Firstly, the help of Customer Success Manager and support team. They're always quick and genuinely involved into finding a solution for any tricky use case. Secondly, the platform allows lots of customisation (e.g. with liquid logic, key value pairs etc.). Thirdly, Braze is continuously improving. Clients are welcome to leave product feedback and it is actually implemented. Lastly, speed. Braze works smoothly and that saves lots of nerve to the CRM managers.

Limited analytics & pricing transparency, specifically for the SMS channel. It's hard to analyse the overall volume and cost of SMS sent from Braze in the past as well as predict it for the future. The pricing is, however, based on detailed future predictions.

Building automated personalised communications with clients across multiple channels.

Braze is an incredibly versatile tool that allows you to build detailed campaigns and canvas workflows, enabling precise audience targeting for more effective engagement.

To get the most out of Braze, some knowledge of HTML is helpful, especially for customizing designs. However, there are certain design limitations that could be improved for more flexibility and creative control.

Braze allows you to effectively reach your target audience across multiple channels, providing seamless integration for personalized messaging. It also enables you to run marketing tests, helping you refine your approach and gain deeper insights into your customer base for improved engagement and strategy.

I really enjoy how simple it is to orchestrate cross-channel messaging strategies, and how visual the Canvases are - especially when it comes to quick overview of the data & results with the custom events predefined. Very happy to try new way to personalized even more our content with the implementation of the content cards and to add a new different touchpoint with our users.

The limitation of reporting and analytics: the analytics tools are not robust enough and often show irrelevancy date. We need a third-party integrations for more in-depth insights, using mostly Tableau for this purpose.

Campaigns automation: in order gain time, avoid human mistakes, be less dependant on resources. We clearly saw a massive jump in engagement thanks to the automated loyalty campaigns that we lately developed as well as an increase in conversion and a higher revenue.

Braze offers multichannel messaging, real-time personalization, and advanced analytics, Its user-friendly interface simplifies campaign management and give us room for creation. In addition, the support was great and we have access to a lot of courses and Braze documentation.

Braze offers many possibilities, but not all in one. You have to pay for every feature, so its premium pricing can be a difficult to afford. Moreover, it can be difficult to track complex data, for example for Canvas.

Every time we needed support with a feature, project or concern, Braze was offering all kind of supports.

Braze releases a lot of product and feature updates, which is great and makes sure the tool is up-to-date on a lot of market trends. They also host a lot of events and roundtable meetings where Braze users can exchange on their use of Braze. The CSM also seems interested in the well-being of their clients, looking to give strategic and technical guidance. It's also great that it's very easy and transparent to submit product feedback.

Braze's analytical functionalities are not amazing, you are better off exporting data to another tool such as Power BI, however this requires a current connector, which is quite pricey. The pricing model of pricing on data points is also not always the most convenient, leading to Braze being one of the more expensive tools on the market. There are also some basic quality of life features that I'd love to see implemented, seeing as they would be quick wins with high convenience impact.

Braze has helped us become more efficient and fast in campaign creation. It has allowed us to streamline the whole process and combine our messaging channels in to one tool.

The versatility to integrate with other apps and platforms and user friendly interface. I also like that you can manage multiple channels in one platform making it easy to run a multi-channel strategy

The reports could do with a bit more refinement. However its not the biggest issue as exporting data is possible.

Multi-channel communication. previously, it was diffcult to run this one separate platforms.

The ESP is easy to navigate. Its easy to setup new canvas, and it is possible to preview while creating. It is also easy to get engagement data straight from the system.

How manual certain setups are, however that could also just be our setup. Also the long email rending times given our audience sizes are large.

Creating journeys for our customers and personalifization.

Simple interface, options to create logic, easy testing and execution environments. Perfect for simply operating companies with limited data infrastructure.

No visibility of the events flowing into the tool. No overview of the customers. Reporting is next to nothing.

Braze is used only for messaging. The messaging setup is simple.

Onboarding und generell die Funktionalität und UX sind große Stärken. Es gibt eigentlich jedes gewünschte Feature und laufend neue Updates. Besondere Features sind für mich der Marketing Automation (Canvas) Builder, der sehr übersichtlich und umfängliche Möglichkeiten bietet verschieden Marketing Channels zu kombinieren. Ein kleines aber tolles Feature ist dort auch die Clean Up Funktion. Der Email Builder ist ebenfalls simpel und trotzdem funktional. Es lassen sich einfach neue Mobilansichten definieren, testen mit Inbox View oder anpassen von Größenverhältnissen.

Transparenz bei der Abrechnung. Datapoints waren komplett neu und generell ist das Tool schon etwas zu teuer. Was Funktionalität angeht fällt mir aber nichts großes auf.

Die Automatisierung unserer Journeys mit anderen Kontaktpunkten außerhalb von Email war für uns immer ein Problem da unterschiedliche Channels nicht nativ eingebunden waren. Jetzt können wir in einem Tool definieren, welcher User zu welchem Zeitpunkt mit welchen Nachricht und über welchen Channel sie kontaktiert werden sollen.

I’m impressed by the amount of features Braze is introducing every year,from frequency capping to ai-based recommendations .Besides,Braze is quite self explanatory and user-friendly tool.

Sometimes there are discpepancies in the data, but it happens quite rare.I’ve also heard from my colleagues from other companies that braze support lately took longer to respond,than before.

We’ve managed to streamline the automation process for our newsletter by using webhooks and APi calls that helped to reduce the manual effort and time to set up the communications

What I like the most about Braze is its seamless cross-channel capabilities, which allow for personalized and timely communication with customers across various platforms.

While the platform offers robust analytics and reporting capabilities, navigating and interpreting the data can sometimes be challenging, requiring a steep learning curve

One significant challenge Braze helps address is effectively reaching customers across multiple channels, including email, push notifications, and in-app messaging, ensuring consistent and personalized interactions regardless of the platform they prefer.

Braze setzt auf eine event-basierte Architektur, die es uns ermöglicht, Nutzerinteraktionen effizient und in Echtzeit zu verfolgen sowie darauf zu reagieren. Die Einbindung in unseren Standard-Technologie-Stack verlief reibungslos, was die Implementierung und den täglichen Einsatz von Braze wesentlich vereinfacht hat.

Das Produkt Katalog Feature kann (derzeit) keine Produkt Kataloge via URL selbstständig importieren. So können wir nicht bspw. unseren Google Shopping Feed nutzen.

Braze ermöglicht es uns maßgeschneiderte und relevante Experiences für unsere Kunden zu designen. So verbinden wir mit Braze verschiedene Touchpoints zu einer konsequenten Experience und reichern bestehende E-Commerce Features mit weiteren Optionen/Kommunikationskanälen an.

Multichannel and data driven approach, advanced reporting and campaign analytics, constant platform improvements, strong customer support (for technical questions and success manager for strategic planning)

User experience on the platform can be improved - simplified, making this a bit more visual, having more opportunities to create campaign folders and easier way to manage user rights

Omnichannel marketing in one platform, advanced segmentation, data sync with Meta and Google Audiences. Benefits: manage different look and feel for mobile vs desktop, easy to build drag and drop templates, heatmaps, functionality to build canvases and automate campaigns