The 15 Best Affiliate Partner Programs for Bloggers in 2024

1. What are affiliate partner programs?
2. What are the best affiliate partner programs for bloggers in 2024?
3. Fig. 1: Footer EMP (source: screenshot: emp.de)
4. fit the content on your blog
5. Fazit

You have a well-running blog, decent traffic and are still looking for the right way to monetize it? Then you can't avoid the topic of Affiliate Marketing: Because a cooperation with the right partners usually brings significantly higher revenues than a blunt integration of display banners with Google AdSense. In addition, Affiliate links placed in the content are not only perceived as less disruptive by your users, but can even offer additional value. You write about your last camping trip and which tent didn't let you down? A link to the trusted online shop saves your users additional research and if they buy the product, a small share of sales awaits you, thanks to the affiliate cooperation. Interested? Then let's take a look at the conditions and the 15 best affiliate partner programs in 2024.

What are affiliate partner programs?

Let's start with the basics and answer the question first: What is an affiliate partner program actually? Wikipedia says, affiliate marketing is an internet-based system in which a „usually commercial provider (engl. merchant or advertiser) offers commissions to its sales partner (engl. affiliates or publisher)“. Still sounds a bit cryptic, right? So let's make the whole thing a bit more tangible. You can think of an affiliate partner program essentially as a commercial version of a „friends-refer-friends“-program. You recommend the checking account of your bank, the electricity provider or an online shop to your friends, both get a bonus and everyone is happy. With affiliate marketing, you just do this on a much larger scale and your friends are the readers of your blog and the affiliate partner program the framework between you and the providers you want to recommend. The providers are e.g. Amazon or Booking.com. You as bloggers (publishers) can apply to participate in the partner program and thus specifically direct your users to the respective website.

What are the best affiliate partner programs for bloggers in 2024?

Which affiliate programs are best suited for your blog depends primarily on your content and your target audience. Some all-rounders, like the partner programs of Amazon or Otto, are suitable for (almost) every blog. However, you should always make sure that the providers fit you. For the programs presented here, we focus purely on affiliate programs for end customers.

1. Amazon

Amazon is not only the clear number one in online shopping, but also in the affiliate cosmos. The wide range of products makes the Amazon affiliate program the suitable partner for every topic. Not for nothing have we devoted a whole separate article to the topic of affiliate marketing with Amazon. Amazon pays decent commissions of up to 12% and the good conversion rate compensates for the short cookie run time of only 24 hours. Also worth mentioning is the in-house tool SiteStripe, which makes link creation easy on both PC and mobile. Registration in their own affiliate network, the Amazon PartnerNet is simple and quick. One highlight: While you have to wait for the activation with most other affiliate programs, with Amazon you can start installing the links immediately, the checking of your account takes place after the first successful sales.2. Check24What Amazon is for online shopping, Check24 is for everything else. After registration in the

Check24 Partner Program

you can immediately cover many different topic areas (e.g.: DSL, rental cars, trips) and different providers. Your users also have a transparent overview of prices and are therefore not inclined to do an additional price comparison, which also keeps the commission with you.3. ExpediaIn the field of travel, you should definitely check out the partner program of Expedia, as you can

cover accommodations as well as flights and rental cars

and receive up to 6% commission on successful completion. Similar to Check24, you have the advantage that Expedia itself offers a price comparison. Your users can compare themselves. In addition, after registering in the in-house partner program you can also promote the other sites belonging to the group, like Hotels.com, Fewo-Direkt and some others.4. OttoIn addition to the partner program from Amazon, Otto offers you probably the

most diverse partnership

in Germany. Like Amazon, you receive a commission of up to 12 % here, but Otto offers a significantly longer cookie runtime of 30 days and a compensation model, where all involved publishers within the customer journey get a share (attribution model). Another advantage: You can find Otto's partner program at the affiliate network AWIN, which allows you to manage the affiliate partnership along with many others within one system.5. EMPAnother affiliate program on

AWIN

would be the one from EMP for example. The partner program shines through an outstanding management, which provides you as bloggers with constantly changing end customer campaigns and is also open to individual campaigns, such as your own coupon code. The affiliate partnership is particularly suitable for bloggers from the gaming or rock scene and you can receive up to 7 % commission.6. TarifcheckThe

Tarifcheck Partner Program

is probably one of the most impressive in Germany. Founder and CEO Jan Schust is a pioneer in the industry, who also published his own book on the subject (Note: Affiliate-link! 😉) in 2017. The affiliate program offers you extensive access to advertising material in the areas of accounts, insurance and DSL & mobile. Especially noteworthy are the tariff calculators, which allow your users to make a comparison directly on your blog.7. Booking.comIn the field of travel, Booking.com's partner program is like Amazon. Everyone knows it, has an account,

hence the conversion rate is high

. Your commission starts at 25% and increases depending on the number of customers you refer. But be warned – the 25% is not on the overnight price, but only on the commission that Booking.com itself receives. For a detailed explanation, Booking.com provides in the FAQs.8. TripAdvisor TripAdvisor is one of the best-known platforms for hotel reviews and has been offering flights, accommodations and activities directly on the site for a while now. This allows you a

authentic integration

of a well-known brand with commissions of 50%(same model as Booking.com). Small disadvantage – you can only currently find the partner program at the, not so widespread in the German-speaking countries, affiliate network CJ.9. Coolblue While

Coolblue

is rather unknown in Germany, the provider for electronics is the clear number one with our neighbours in the Netherlands. The partner program is particularly interesting because of its attractive conditions. In addition to a commission of up to 8%, Coolblue relies on a cookie runtime of 56 days and an attribution model (like Otto), where you still earn money, even if the users weren't the last contact in the customer journey.10. DAZNIn the field of sports streaming, DAZN has a lot to offer, whether it's Bundesliga, Champions League, handball or US sport like NFL, NBA or MLB. Both new and existing customers (re-subscriber) are rewarded and for the monthly subscription there is up to 19 € commission. This allows you to

advertise individual events

and thereby achieve an authentic integration into your content. You can find the partner program of DAZN both at Partnerize and at CommunicationAds.11. EbayThe Ebay market place still offers a huge selection of products and in German-speaking countries, most of the big shops also have an Ebay presence. Therefore, it makes sense to

consider a cooperation with Ebay as well as Amazon

. The conditions are similar for both marketplaces, however the commissions at Ebay are lower and the in-house affiliate network is not exactly known for having the best user interface. If, however, you want to promote products of a shop with which you don't have an active partnership, the Ebay affiliate program is the perfect backup.12. Etsy Let's stay with the marketplaces. As Etsy is mainly about

handmade

, the marketplace offers a lot of products that are not only extraordinary, but also exclusively available there. This makes the partner program particularly lucrative, since you can give very individual recommendations and still receive a commission of up to 4% for the purchase. You can find the Etsy partner program at AWIN.13. Shein The Chinese fast-fashion retailer is currently on everyone's lips and one of the

most strongly represented fashion brands on TikTok

. The hype helps your conversion and on top you get 10% commission. You can find Shein's partner program at both AWIN and Admitad.14. TemuTemu's big breakthrough in German-speaking countries is still to come, but in the USA the Chinese are already

one of the most popular shopping apps

. In the affiliate program, you receive up to 20% sales commission, plus currently app downloads by new customers are rewarded with 2 €.15. Extra tip: YieldkitYou are new to affiliate marketing and want to test in an uncomplicated way how the integration works and what revenues you can expect?

Yieldkit is a so-called

meta networkYieldkit, which takes over the management of the providers for you. This means, Yieldkit applies to the individual providers and you yourself can then advertise them as partners. Furthermore, you have the option to install a plug-in on your blog, which automatically converts links into affiliate links. The provider from Hamburg naturally doesn't do this for free, but takes a share of the commission for it.How do I find (as a blogger) the right affiliate partner program?
As experts, some brands and providers should immediately come to mind, which you use yourself and which you may have already highlighted positively in your blog. This should be your starting point and you should first find out whether your desired partners run an affiliate partner program, because not all providers offer such a program. If you want to promote Zalando or Airbnb for example, you can save yourself the research: Both providers have discontinued their partner program. The following three ways are available to you to determine with whom you can cooperate in affiliate marketing:1. Website of the providersMany providers actively inform about their affiliate partner program on their website. If you look at the online shop EMP, for example, you will find a link „Partnerprogramm“ in the footer, which contains a page with all details and a link to sign up.

Fig. 1: Footer EMP (source: screenshot: emp.de)

2. Google Search

If you don't find what you are looking for on the provider's page, a quick Google search often helps. The keywords „name of the brand + Affiliate program“ will in the best case bring you an official page of the shop, or the registration page of the affiliate network, as here in the example,

AWIN

.

Fig. 2: Google resultat Bader Affiliate Program

3. 100partnerprogramme.de For the German-speaking area you can also use the tool 100partnerprogramme

. This is a database with partner programs, which provides you with the most important information, regarding conditions for example, besides a description. This tool is particularly suitable when you are looking for alternatives to your desired partners, or you are looking for inspiration in a certain category.

8 Tips for choosing the right affiliate partner program

There are affiliate partner programs as many as sand in the sea, so you should think about which partners you want to advertise and which parameters are important to you. The most important points, which you should be clear about, we have listed here.
1. Which products fit my content?The most important factor for a good conversion rate is that the advertised products also

fit the content on your blog

. The integration should be logical, feel natural for the readers and ideally even offer an additional value. If you have a travel blog, providers of rental cars or hotel booking platforms, for example, are a good choice. You can provide an additional benefit to the customers by including a coupon for readers of your blog, for instance.

2. Does the partner fit my blog? 

When choosing the partner program, you should also pay attention to whether the advertised company fits you and whether you would recommend it to your users. After all, you don't want to harvest bad comments because you recommended a car rental company in Mallorca that is known for poor service, just because the providers paid the highest commission.

3. Commission

Cash is king and you want to make money with your blog. So, it's certainly important to compare which providers offer which commission. In the case of rental cars, for example, Avis offers a revenue share of 6%, while Europcar offers up to 9%. The commission models can be complex and contain gradations, where, for example, your commission rises with the number of sales. It's also common to find models where the commission for new customers is higher than for existing customers. The type of commission can also differ. As a blogger, you should usually receive a share of the revenue

on the purchase/booking value: This is called CPA (Cost-per-Action) or CPO (Cost-per-Order). However, you can also find models where a compensation is paid per click (Cost-per-Click/CPC) or for performing a certain action like e.g. signing up for a newsletter (Cost-per-Lead/CPL).

4. Conversion RateA high commission is of little use if the conversion rate with the provider is close to zero. So it's worth testing different partners and seeing which one gives you the best combination of conversion and commission.5. Cancellation/Rejection rate

The commission is right, the conversion rate looks great, but the payouts are still low? Another KPI you should have in mind is the cancellation/rejection rate, because for sales that are cancelled by the customer, you receive

no commission. A high cancellation rate can also indicate that the integration on your website is not optimal. You might be able to improve this by providing your users with more details

. If the cancellation rate remains high, it helps to contact the providers. If that doesn't help either, you should decide on a different partner program.

6. Affiliate-Network/Type of integrationManaging affiliate programs is complex and usually not done by the shop itself, but by so-called affiliate networks, like . So you have to register with these networks, enter your details and apply for the partner program of your choice. The network provides you with the advertising material (usually simple links), takes care of the

tracking

and payment of the commissions. The advantage for you is that with your registration at an affiliate network, you can also link several partners if your desired partners are also registered in the respective affiliate network - as there are several of them. Since managing different networks also involves a lot of effort for you, it makes sense to include this in your consideration. You can find the Webgains

(Hier mehr erfahren & durchstarten!)

offers a tool with SiteStripe that is easily

integrated into the browser and allows you to create links for every product even from your mobile phone. However, you won't find the same service with all other networks. So think about whether you want to use deeplinks and if yes: Check whether the desired partners support this. Attention: Even if an affiliate network offers a deeplink generator, this does not mean that all providers have activated it.8. Cookie runtimeThe cookie runtime indicates how long the period between the user's click on your affiliate link and the actual purchase can be. The standard is 30 days, however there are partners who set longer or significantly shorter runtimes. This directly influences the possible revenues that you can generate. Particularly if you are promoting products where users usually take longer to decide to buy, because after the cookie runtime has expired, you no longer receive a commission.Besides the 8 tips mentioned here, there are several other details which can play a role in choosing the right partner program. Technical details, such as attribution and tracking methods, would go too far at this point.

Conclusion

The number of suitable affiliate programs for bloggers is huge. The important thing is authentic integration into your content and testing various partners with your target audience. That way you can maximize the conversion rate and thus your earnings. Our top 15 give you a good overview to start with. You can find a good guide for beginners on OMR Reviews.

Neben den 8 hier genannten Tipps gibt es noch einige weitere Details, welche eine Rolle bei der Auswahl des richtigen Partnerprogramms eine Rolle spielen können. Technische Details, wie z. B. die Attribution und Tracking-Verfahren, führen an dieser Stelle zu weit.

Fazit

Die Anzahl der geeigneten Affiliate-Programme für Blogger*innen ist riesig. Wichtig ist die authentische Einbindung in euren Content und das Testen verschiedener Partner*innen mit eurer Zielgruppe. So könnt Ihr die Conversion Rate und damit eure Erlöse maximieren. Unsere Top 15 gibt euch eine gute Übersicht, mit der Ihr starten könnt. Einen guten Leitfaden für Einsteiger*innen findet Ihr ebenfalls auf OMR Reviews.