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Brandwatch

4.0 (23 reviews)

Verified profile

What is Brandwatch?

Brandwatch is the world’s premiere social media management and consumer intelligence suite, equipping the world’s most innovative and admired companies – including half of the Forbes 100 – with the tools, structure, and insights they need to act on opportunities and accelerate their brands. Our portfolio of AI-powered consumer intelligence, end-to-end influencer marketing, and award-winning social media management platforms provides a best-in-class suite of solutions for the most enterprising brands and agencies to execute insights-driven strategies at scale. Brandwatch is part of the Cision family of brands, alongside CisionOne and PR Newswire.

This is how users rate the product

7.5

Ease of use

Social Media

Average: 8.8

8.6

Meets requirements

Social Media

Average: 8.5

Customer Support

Social Media

Average: 8.6

7.1

Ease of setup

Social Media

Average: 8.6

Global features

Setup & support

Cloud

On-premise

24/7 support

German-speaking support

Data Privacy

Server location DE

Server location EU

Only EU companies affiliated

EU standard contract

Versions

Free version

Free trial

Screenshots & Videos

Brandwatch Features

Social management

Social analytics

Social publishing

Campaign optimization

Social engagement

Reports & dashboards

Report customizability

Report exporting

Scalability

Data exporting

Social analytics

Competitor analysis

Follower analysis

Post performance

Paid campaign tracking

Social measurement

Monitoring & listening

Influencer identification

Social measurement

Data management & analysis

Sentiment analysis

Social reporting

Content & collaboration

Content calendar

Content library

Shared inbox

Users and permissions

Approval workflows

Reporting

Dashboards

Platform monitoring

Sentiment scoring

Filtering

Platform

Performance and reliability

Customization

Enterprise scalability

Custom reports

User, role, and access management

Notifications

Channels

Social

Insight

Reporting

Campaign management

Campaign dashboard

Campaign optimization

Targeting

Geo-targeting

Marketing campaigns

Customization

Brandwatch Pricing

Pricing details

Last edited: March 2025

Consumer Intelligence

Upon request

Find meaning in the billions of conversations happening online with the #1 consumer intelligence platform.

Search the world’s largest archive of consumer opinion for market insights

Segment audiences and conversations in fully customizable dashboards

Analyze data at scale with industry-leading AI

Distribute flexible, automated reporting and alerts across your business

Social Media Management

Upon request

All-in-one social media management platform. Perfect for teams collaborating on social.

Manage all your social media channels in one place

Collaborate on content creation with one calendar for organic and paid posts

Engage with your community in one centralized social CRM

Monitor your brand with the world’s leading social listening tool

Benchmark and create dashboards to compare your performance against competitors

Influencer Marketing

Upon request

Streamline influencer discovery, relationship management, and campaign reporting all in one end-to-end solution.

Discover the best influencers for their brand collaborations or agency roster

Save time, centralize data & manage influencer relationships at every touchpoint

Quickly search an influencer database of over 30m creators

Run, measure and report on multichannel campaigns

You can find the pricing information on the provider's website here.s

Brandwatch Downloads

Consumer Research One-pager.pdf1.2 MB Download
Consumer Research One-pager
Social Media Management 1-Pager.pdf2.1 MB Download
Social Media Management 1-Pager
Influence.pdf3.3 MB Download
Influence

Brandwatch Reviews (23)

AI-generated summary

What users say about Brandwatch

Based on 23 reviews

Brandwatch is valued for its social listening capabilities, comprehensive data analysis, and social media management tools, which facilitate competitor insights and trend identification. Many appreciate its extensive media coverage and the ability to monitor brand reputation across multiple channels. However, some find the platform complex, with a steep learning curve and a user interface that could be more intuitive. Users also report occasional issues with posting and a lack of certain customization options.

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Software Guide for the category Social Media

Social Media

In our OMR Reviews Software Guide for the category Social Media we give you a detailed insight into the functions as well as advantages and disadvantages of the tools. Find out more about the briefing or download it directly via the button.

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Brandwatch Content

Community ManagementSocial Media MonitoringSocial ListeningJulian Gottke 8/5/2025Best Practice Community Management: Eight Tips for Your Team

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