These Are the 8 Best SEO Tools for Your Business

1. What is SEO and how does it work?
2. 10 benefits of search engine optimization
3. Experts help you with the SEO tool selection
4. Which different types of SEO tools are there?
5. These are the top 8 SEO tools on OMR Reviews
6. 1. Seobility
7. 2. Google Search Console (GSC)
8. 3. Screaming Frog SEO Spider
9. 4. Sistrix
10. 5. Ahrefs
11. 6. SE Ranking
12. 7. Google Trends
13. 8. Semrush

You are looking for the best SEO tools for your business, but you are having difficulty finding the right software for your needs and budget? Then you are in the right place! We present you the eight highest-rated SEO tools and explain what to consider when choosing SEO software.

What is SEO and how does it work?

Search Engine Optimization (SEO), or in English Search Engine Optimization, refers to all measures that you can implement to increase the organic visibility of your website in the search engine. In other words, the goal of your SEO strategy is to be found for important keywords in the search engine and thus generate traffic for your websites, and all of this organically, without spending money on advertising.

In Germany, Google is by far the most important search engine with a market share of over 90 percent, which is why it is usually the focus of search engine optimization. Search engine optimization can be divided into Onpage and Offpage optimization:

• Onpage optimizations: These include all measures and improvements that you can implement on your own website. This includes, for example, writing texts or internal links.
• Offpage optimization: This refers to all activities of Search Engine Optimization that are not directly implemented on your own website, but have an indirect influence on Google and other search engine rankings. One Offpage measure is, for example, winning backlinks.

To operate successful search engine optimization, SEO tools, such as Quaro are essential. This is because they provide a good database and offer useful features for analyzing your own websites and competitors. From the insights gained, you can then derive promising SEO measures and implement them.

10 benefits of search engine optimization

1. Increased visibility in search engines: By optimizing the website for search engines, it is better placed in the search results, leading to increased visibility
2. Increase in organic website traffic: SEO helps to drive qualified organic traffic to the website by using relevant keywords and optimized content.
3. Improved user experience: SEO aims to make the website user-friendly, resulting in a better experience for visitors. This may increase the length of stay and decrease the bounce rate.
4. Increased conversion rate (CR): By optimizing website elements, such as call-to-actions and forms, SEO measures can lead to a higher conversion rate.
5. Stronger brand awareness: If a website appears frequently in the search results, it boosts brand awareness and user trust.
6. Competitive advantage: Through a targeted SEO strategy, a website can perform better in comparison to the competition and gain a competitive advantage.
7. Long-term results: SEO is a long-term investment that also provides long-term results. In contrast to paid advertising, organic rankings do not disappear as soon as the budget is exhausted.
8. Cost savings: Compared to other online marketing measures, SEO can be more cost-effective and offer a higher return on investment (ROI).
9. Target group accurate approach: By optimizing for specific keywords, a website can specifically reach and address the desired target group, thereby also reducing wastage.
10. Measurable results: With the help of website analysis tools the effects of SEO measures can be accurately measured and monitored, enabling the strategy to be continuously optimized and adapted.

Experts help you with the SEO tool selection

The CEO of the Berlin-based search and content marketing agency Claneo, Magdalena Mues, is our expert for SEO software. In the OMR Reviews SEO Briefing she gives you helpful tips for deciding on a suitable SEO tool for you:

"There are many good tools in the SEO field that have their various strengths and weaknesses and are targeted at various audience groups. These questions should be asked before choosing a tool:

1. What questions need the tool to answer, which data do I need?
2. In which SEO areas am I active (e.g. Onpage, Content...) and how deep is my know-how?
3. Do I need a tool that must cover several countries and if so, which ones are they?
4. Is my competitive environment competitive, do I need to regularly conduct competitive analysis?
5. Do I need the data visually prepared?
6. Do I need to comply with legacy policies when choosing a tool?
7. Am I working with an agency that has a tool set and can provide me with data from individual tools?

It is fundamentally very useful to set up a test access for potential SEO tools first and thoroughly try out the tool during the test phase."

If you want to receive more tips from her and other experts, you can download the OMR SEO software guide:

Which different types of SEO tools are there?

There are a variety of different types of SEO tools. There are all-in-one SEO tools, which cover a large part of the necessary functions for search engine optimization, as well as SEO special tools that focus on a special task of Search Engine Optimization. While all-in-one SEO tools are suitable for users who are looking for a multipurpose tool, special tools often make sense as additions due to their in-depth functions in one area.

• All-in-One SEO software offers functions in all or several fields of task in search engine optimization. 
• Keyword research tools offers functions for keyword research to identify and use important keywords.
• Keyword tracking tools & Keyword ranking tools help to track your own set of keywords and/or understand keyword rankings. This also includes Quaro.
• Backlink tools and link building tools support in managing and analyzing the existing backlink profile and are suitable for identifying new link opportunities.
• SEO content tools offer features to create search engine optimized content like website texts.
• Website monitoring tools & SEO onpage tools support in analyzing, monitoring and optimizing technical, content and structural aspects of the website.
• WordPress SEO tools are SEO tools that have been specially developed for the widely used content management system WordPress.
• With Local SEO tools websites can be optimized for local search.
• Video SEO tools & YouTube SEO tools support in optimizing videos for video search engines like YouTube.

The following article deals with all-in-one SEO tools and SEO special tools.

These are the top 8 SEO tools on OMR Reviews

These are the eight most popular SEO tools based on verified reviews and experiences from the OMR community:

Seobility

Google Search Console

Screaming Frog SEO Spider

Sistrix

Ahrefs

SE Ranking

Google Trends

Semrush

What distinguishes the individual SEO software, we will explain to you. More helpful information and user reviews can be found on OMR Reviews in the category SEO Software & Tools.

1. Seobility

Seobility on OMR Reviews

Seobility is a cloud-based SEO software with which you can analyze, optimize and monitor your website. The tool offers functions such as the crawling and the Onpage analysis of your complete website, insights into Google rankings including competitive comparison, a backlink analysis and link building tools as well as continuous monitoring and reporting. With Seobility you are well prepared for search engine optimization.

Seobility Features

• Onpage Optimization
  • Analysis and evaluation of your entire website including linked pages
  • Identification of errors and problems as well as duplicate content
  • Continuous crawling for continuous optimizations
  • Monitoring function with direct e-mail notifications if serious errors or server problems occur
• Rank Tracking
  • Dashboard for a quick overview of your keyword rankings
  • Onpage crawling data are included in the keyword analysis
  • Checking local search results for local businesses and stores
  • Conducting competitive analyses and comparisons
  • E-mail reports and PDF exports
  • and much more.
• Backlink analysis
  • Dashboard for monitoring backlinks
  • Unlocking backlinks using link building tools
  • Analyze backlinks from competitors
  • and much more.

Seobility Costs

Information on Seobility prices, features of each pricing package as well as user reviews regarding prices can be found on OMR Reviews:

Seobility Alternative

If you are looking for a Seobility alternative simply stop by OMR Reviews. There you can make your decision for an SEO tool with relevant and verified reviews.

2. Google Search Console (GSC)

Google Search Console on OMR Reviews

The Google Search Console (GSC) is a free and cloud-based SEO tool from Google, which provides you with tools and reports to help you measure your website's performance in Google search, fix problems and take actions from insights. The special thing: In the GSC there is data directly from Google, which ensures maximum accuracy. The Google Search Console is therefore a must-have for every SEO manager and beginner in search engine optimization.

Google Search Console Features

• Optimize content with the search analysis
  • Search terms through which users come to your website
  • Analysis of impressions, clicks, click rates and positions in Google search
• Making content searchable on Google
  • Sitemaps and single URLs send to Google for crawling
  • Checking the index coverage so that Google knows the latest status of your website
• Notifications about problems with your website for quick error fixing
  • E-mail notifications about problems
  • Find out which URLs are affected
  • Notification as soon as the problems are fixed
• Observing your website from the point of view of Google search
  • Detailed information about how your website is crawled, indexed and included in the search results
  • Direct info from the Google index
  • and much more.

Google Search Console Costs

Google Search Console is a free tool from Google - more information about the prices of Google Search Console and user reviews regarding prices can be found at OMR Reviews.

Google Search Console Alternative

If you are looking for a Google Search Console Alternative simply stop by OMR Reviews. There you can make your decision for an SEO tool with relevant and verified reviews.

3. Screaming Frog SEO Spider

Screaming Frog SEO Spider on OMR Reviews

Screaming Frog SEO Spider - short Screaming Frog - is a popular website crawler, which you locally install on your computer. Unlike Sistrix or Semrush, Screaming Frog SEO Spider is a special tool, which is used by SEOs and agencies for technical SEO site audits to conduct Onsite search engine optimization. The tool is suitable for you if you are a bit more advanced in SEO and want to delve deeper into technical optimization.

Screaming Frog Features

• Discovering broken links
• Analyzing page titles and meta description
• Extracting data with XPath
• Generating XML-Sitemaps
• Crawling JavaScript websites
• Planning website audits
• Performing redirect audits
• Discovering Duplicate Content
• Examining Robots and Directives
• Linking with Google Analytics, the Google Search Console and Google Page Speed Insights
• Visualizing page architecture
• Crawling and comparing staging and production environments

Screaming Frog Costs

Information about the prices of Screaming Frog, features of each pricing package as well as user reviews regarding prices can be found on OMR Reviews:

Screaming Frog Alternative

If you are looking for a Screaming Frog alternative simply stop by OMR Reviews. There you can make your decision for an SEO tool with the help of relevant and verified reviews.

4. Sistrix

Sistrix on OMR Reviews

Sistrix is one of the most used cloud-based All-in-One SEO software in the German-speaking area, which can help you optimize your website for search engines. In addition, you can carry out competitive analyses with the software to understand how high your organic visibility is compared to your competitors. For this, you can use, among other things, the Visibility Index developed by Sistrix. In addition to the classic Google SEO tool, Sistrix also offers a module for Amazon SEO and an influencer search engine for Instagram, YouTube and TikTok.

SISTRIX Features

• SISTRIX Visibility Index
  • Analyze and compare websites of your competitors
  • Historical data of over 100 million domains
  • Create your own keyword sets to determine the project visibility index
• Competitive analysis
  • Understand Keyword strategies and discover new keywords
  • Analyze successful content formats and traffic sources
  • Find strongest sources of links and most successful ads
• SISTRIX Content Assistant
  • Ensure that you cover relevant keywords and topics
  • Consider and address user questions and search intents
  • Check content for plagiarism
• SISTRIX Optimizer
  • Onpage audit with explanations and tips for improvement
  • Monitor the Core Web Vitals such as your website’s performance
  • Mobile-First and Javascript Crawling
• Further features:
  • Rank Tracking
  • Backlink Check
  • Keyword Research
  • Reports
  • Content Discovery
  • API Interface
  • Google Ads
  • Technology Analysis
  • and much more.

Sistrix Costs

Information about Sistrix prices, features of the pricing packages as well as user reviews regarding prices can be found on OMR Reviews:

SISTRIX Alternative

If you are looking for a Sistrix alternative simply stop by OMR Reviews. There you can make your decision for an SEO tool with the help of relevant and verified reviews.

5. Ahrefs

Ahrefs on OMR Reviews

Like Sistrix and Semrush, Ahrefs is cloud-based all-in-one SEO toolbox and therefore a real all-rounder when it comes to search engine optimization. It offers numerous functions, divided into five tools - Site Explorer, Keyword Explorer, Site Audit, Rank Tracker and Content Explorer. From keyword research to competitive analysis to content optimization, the software from Ahrefs offers all tools you need for search engine optimization.

Ahrefs Features

• Site Explorer
  • Research organic traffic
  • Research backlinks
  • Research PPC keywords
  • Discover the websites with the most backlinks and shares
  • Find outgoing links
• Keyword Explorer
• Site Audit
  • Conduct comprehensive website analysis
  • Check websites for more than 100 SEO factors
  • Filter data in various ways and create new factors
  • Track your progress in implementing measures
  • Execute JavaScript during crawl
  • Crawl mobile websites
• Rank Tracker
  • Ranking updates for desktop and mobile
  • Visualize SEO progress
  • Track and analyze SERP features
  • Sort keyword lists with filters and tags
  • Compare rankings with competitors
  • Analyze market share in search results
  • Advanced metrics
  • Receive scheduled email reports
• Content Explorer
  • Discover popular articles from millions of websites
  • Connect advanced search operators to refine the search
  • Filter results to find matching content
  • Deep dive into content analysis with statistics
  • Find broken links
  • Reverse engineer content marketing strategies of competitors
  • Discover content trends
  • Explore potential link targets
  • and much more.

Ahrefs Costs

Information about Ahrefs prices, features of the pricing packages as well as user reviews regarding prices can be found on OMR Reviews:

Ahrefs Alternative

If you are looking for an Ahrefs alternative simply stop by OMR Reviews. There you can make your decision for an SEO tool with the help of relevant and verified reviews.

6. SE Ranking

SE Ranking on OMR Reviews

SE Ranking is an SEO software that integrates several analysis and promotion tools and according to their own statements offers an All-in-one SEO platform for every project, level and budget. The tool is - according to SE Ranking - already used by more than 25,000 companies. Among other things, SE Ranking is able to find weaknesses on selected websites and remove them directly. In addition to basic SEO tools, the platform offers a number of additional features such as White Label or competition analyses.

SE Ranking Features

• SEO Audit & SEO Monitoring
  • SEO alerts
  • SEO audit
  • Monitoring of SEO changes
  • Technical SEO
• SEO Content & SEO rankings
  • Link Building
  • Keyword research
  • SERP ranking tracking
  • Local SEO
• SEO reporting
  • Competitive analysis
  • Data visualization
  • Custom reports
  • White Label

SE Ranking Costs

Information about SE Ranking prices, features of the pricing packages as well as user reviews regarding prices can be found on OMR Reviews:

SE Ranking Alternative

If you are looking for an SE Ranking alternative simply stop by OMR Reviews. There you can make your decision for an SEO tool with relevant and verified reviews.

7. Google Trends

Google Trends on OMR Reviews

Google Trends is a free, web-based tool by Google. It shows users the frequency and popularity of keywords entered in the search engine. These can be divided by worldwide search volume or filtered by regions. Thus, topics and keywords are queried in a certain period and analyzed according to popularity. Furthermore, Google Trends offers a choice between real-time data (i.e. from the last seven days) and non-real-time data (dating back to 2004 and up to 36 hours before the search).

Google Trends Features

• Keyword Research
• Link Building
• SERP Ranking Tracking
• SEO Reporting
• Competitive Analysis

Google Trends Costs

Google Trends is a free tool from Google - more information about the prices of Google Trends and user reviews regarding prices can be found at OMR Reviews.

Google Trends Alternative

If you are looking for a Google Trends alternative simply stop by OMR Reviews. There you can make your decision for an SEO tool with relevant and verified reviews.

8. Semrush

Semrush on OMR Reviews

According to its own information, Semrush is a cloud-based platform for online visibility and focuses on the search engine optimization with Google. To improve your rankings, the software offers tools in the areas of SEO, content, content marketing and market research or competitive analysis. In addition, Semrush also offers advertising and social media modules. Due to its wide range of functions, Semrush is a popular SEO tool for optimizing websites.

Semrush Features

• SEO
  • Research in a database of several million specific, international and local keywords
  • Carry out backlink audits and domain analyses
  • Implement detailed technical SEO audits
  • Monitor and analyze daily ranking changes
• Content Marketing
  • Discover topics for your target group
  • Receive specific tips for improving content for readers and search engines
  • Improve and check content based on real-time metrics
  • Find out where you are mentioned online and who your content reaches
• Market Research
  • Analyze traffic from other websites
  • Discover and understand competitor's advertising strategies
  • Get ideas to expand your market share
  • Expose keyword and backlink gaps
• Further functions:
  • On-page SEO
  • Local SEO
  • Rank tracking
  • Link building
  • Content creation and distribution
  • Market analyses
  • and much more.

Semrush Costs

Information about Semrush prices, features of the pricing packages as well as user reviews regarding prices can be found on OMR Reviews:

Semrush Alternative

If you are looking for a Semrush alternative simply stop by OMR Reviews. There you can make your decision for an SEO tool with relevant and verified reviews.