NYBA is the Revenue OS for live entertainment.
NYBA is an AI-powered software platform that promoters, festivals, venues and ticketing companies use to make ticket sales predictable, measurable and profitable. The platform connects ticketing data, campaign execution on Meta, TikTok, Google and YouTube, real-time attribution and AI-driven creative systems in one system. It is trained on more than 75 million tickets sold, 1,200+ events a year and twelve years of campaign data across 25 markets.
What the platform does
- NYBA Portal: ticket sales, revenue and campaign performance per show, tour and festival, live in one dashboard.
- Demand forecasting: the AI predicts pre-sales per show and surfaces weak demand weeks before the event, not days.
- Campaign automation: campaigns on Meta, TikTok, Google and YouTube are planned, launched and continuously optimised from one platform. Budgets shift to the ads, audiences and cities that actually sell tickets.
- Ticket-level attribution: every metric is a real sale from the connected ticketing system, not a platform estimate. It shows which campaign, channel and creative sold which tickets.
- Fan targeting: predictive audiences built from millions of real ticket purchases, matched to genre, show and city.
Who it is for
Promoters, festivals, venues, theatres and ticketing companies with several events or tour stops a year that want to optimise for tickets sold instead of platform metrics. NYBA is active across DACH, the UK, the US and the UAE. Clients include Live Nation, Cirque du Soleil, AEG, Superstruct Entertainment (elrow), Merlin, Lollapalooza, Rolling Loud, Wireless, WWE, E1, BBC Earth Experience and Mamma Mia!, with campaigns for Adele, Coldplay, Drake, Travis Scott, Ricky Gervais and Dave Chappelle among others.
Model and onboarding
NYBA is offered as a subscription, with part of the fee tied to tickets sold. Onboarding is self-serve and takes days: connect the ticketing system, connect the ad accounts, launch the first campaign. Server-side tracking (Meta Conversions API, TikTok Events API) and GDPR-compliant consent management are part of the setup.
Proof
- TikTok Ad Awards 2023: Top 10 “Best Performance” worldwide for the Blue Man Group campaign with Live Nation, published by TikTok as an official case study (130x ROAS according to TikTok).
- Selected by TikTok in 2019 for the beta phase of its ads platform, as one of the first companies worldwide.
- Founded in 2015 in Frankfurt am Main by Markus Hetzenegger (CEO).
More on the platform and references at nyba.ai. Book a demo: Book a Demo.
