Communicative CRM - Always at the Service of Your Customers

With the help of the CRM system, you always have a spotlight on your customers. You organize and segment your customer data, create marketing campaigns and sales funnels. It helps you to process sales targets and make your customers happy.

When you come across a point of contact with the customer, you use communicative CRM - that's exactly what this article is about. If all this sounds completely new to you, first test yourself with our CRM introduction.

What is communicative CRM?

In everyday business, you not only tinker around your customers, but also use the direct approach. Communication with customers and clients is therefore an essential component in Customer-Relationship-Management.

With communicative CRM you map all communication strategies and interfaces that are necessary for your operational CRM processes. The definition of communicative CRM therefore describes both the support and the coordination of communication channels and processes between you and your customers.

Source: own representation

What goals does communicative CRM pursue?

Communicative CRM pursues as its main goal the control of communication with your customers. This includes all channels that you use for communication and collaboration. Usually these are:

• Telephone or telephone system
• Email and other messaging services such as SMS, WhatsApp, Voicemail etc.
• Social networks and virtual portals like forums or blogs
• Internal customer portals
• Ticket system
• Direct Marketing Channels like letters, customer events and face-to-face contact
• Classic advertising on TV, Radio, Print etc.

Due to the variety of possible communication ways, multi-channel management is also referred to here. The challenge of communicative CRM is to choose the right channel and keep the content transmitted.

What tasks can be solved with it?

Main tasks of CRM communication are the technical support and coordination of your communication channels. If you interact with your customers, the CRM reflects this contact. Depending on the content, the contact can also be initiated by the CRM. For example, by segmenting customer data in the context of a marketing campaign. The CRM component also helps to make the decision for the right communication channel.

Communicative CRM also supports you in identifying new strategies and sales channels and provides meaningful information based on your customer data and interactions. The four CRM components are therefore very closely intertwined.

What components does communicative CRM include?

Depending on the type of relationship (end customers, business cooperations, suppliers), the communicative part has different expressions and functions. Here are some examples:

• Collaborative collaboration through shared IT and sales processes
• Mapping of support requests, or integration of helpdesk and ticket systems
• Planning and documentation of sales campaigns or selection of relevant target groups
• Analysis of customer satisfaction through controlled determination

Which tools can be used for communicative CRM?

Which CRM you choose depends on many factors. How big is your company and how many customer data should it manage? For small and medium-sized companies, it's best to browse through the 10 best CRM systems for small businesses and start-ups, here you will also find free software.

We have already researched for other orientations. If you are looking for support for sales in particular, you are sure to find a suitable solution among the 7 best CRM sales softwares.

If you want to work with the source code, use it for free or adapt it, it's best to read the article Open-Source-CRM. If you place a lot of value on cloud systems, you will find what you are looking for in our article on Cloud-CRM solutions.

Based on experience reports and detailed feedbacks, which you can read in the OMR Reviews, you should take a closer look at the following systems. Based on the ratings, they are among the most popular CRM solutions that also provide top support in terms of communicative CRM:

Salesforce CRM

BSI Customer Suite

goTom

HubSpot CRM

CentralStationCRM

Pipedrive

weclapp

TecArt CRM

Microsoft Dynamics 365 Sales

Teamwork

Conclusion: Communication is everything

There are many ways to keep your customers happy, understand their behavior and use their interest for your business. Customer surveys, support and personalized offers are usually dependent on a direct point of contact with the customer.

If you want to choose this strategically and exhaust all possibilities, a Communicative-CRM is indispensable and offers some advantages.

However, if you want to learn something about an analytical CRM, then have a look in our article.