Picturepark

Picturepark is a DAM (Digital Asset Management) software from the Swiss company Vision Information Transaction AG. According to its own claims, the tool was specifically created for the management of file-based content with sophisticated metadata features and has been in use for nearly 20 years. Users can access current and centrally stored information at any time via the Content Hub. Content can be organised in a structured and interconnected way, and content can be automatically tagged with keywords, product information, etc. via AI. In addition, omnichannel delivery of content via connectors, customised portals and API integrations into other systems is possible. Other features include so-called 'adaptive Metadata 1.0.', file conversion and versioning or user statistics. The standard package starts at CHF 490 and the premium package from CHF 1900.