Bazaarvoice

What is Bazaarvoice?

Bazaarvoice is a software that utilizes user-generated content to increase reach and gain customers. With Bazaarvoice's insight tools, the opinions of customers are drawn upon to develop new strategies for advertising campaigns. Furthermore, companies have the opportunity to respond to reviews and questions or incorporate good reviews into their advertising. Over 11,500 users are already using the functions of Bazaarvoice. A demo can be requested on the tool's website.