Bazaarvoice

Bazaarvoice is a global leader in user-generated content (UGC) and social commerce. More than 13,000 brands and retailers rely on Bazaarvoice solutions to leverage authentic content, build trust, and positively influence purchase decisions throughout the entire customer journey. Founded in 2005, the company operates worldwide, with offices in Austin, Munich, London, Bangalore, and beyond.

Today’s consumers seek authentic guidance—real experiences are key to building trust and driving purchases. By strategically using user-generated content (UGC) across the customer journey, Bazaarvoice enables the collection, curation, and omnichannel distribution of genuine customer opinions. This transforms traditional product detail pages into compelling shopping experiences with measurable impact on sales and brand loyalty.

Bazaarvoice offers a comprehensive platform covering all phases of content marketing and social commerce—from creation and distribution to conversion. Each solution can be used individually but delivers maximum impact when integrated through Bazaarvoice Vibe™.

Bazaarvoice Vibe™ is a fully integrated solution designed for the strategic and efficient creation and management of user-generated content. It empowers brands to efficiently control authentic content and turn it into compelling shopping experiences—building trust and measurably optimizing the entire customer journey, from first impression to purchase decision. All features are seamlessly interconnected, enabling brands to reach consumers precisely where buying decisions are made.

Ratings & Reviews
The foundation of trust: Authentic customer reviews and testimonials not only improve conversion rates and SEO but also offer real guidance for potential buyers—moderated and across all channels.

Ratings & Reviews
The foundation of trust: Authentic customer reviews and testimonials increase conversion rates and SEO performance, while offering reliable guidance for potential buyers—moderated and across all channels.

Sampling
Products are placed directly in the hands of target audiences to generate early-stage reviews, images, and videos—with measurable influence on SEO and conversion.

Creator Marketing
Creators are identified and activated using AI-powered technology, with campaigns managed centrally and performance and ROI fully measurable.

Social Media Management
Organic and paid content is planned and published across multiple platforms, including community engagement and performance analytics.

Social Commerce
Content is made shoppable—on product pages, in social feeds, or via widgets—reducing the time between inspiration and purchase.

Visual Syndication Network
Visual content—such as from Ratings, Sampling, or Social—is automatically distributed to retail partner product pages in a brand-compliant manner.