Comparison of Push Notification Providers, Tools & Software

Push Notification Software: In our comparison, you will find the best Push Notification Tools - here you get further useful information

Push notification software allows businesses, marketers, or other responsible individuals to send pop-up messages to (potential) customers. These appear directly on their PC or mobile device. Media for such messages are usually apps, desktop programs, or browsers. At the base, push notification tools are used to play out call-to-actions, which should encourage the recipients to visit the sender's website or online store and take advantage of a specific offer.

These are popular push notification tools:

• MessengerPeoplel

• OneSignal

• SALESmanago

• CleverTap

• Customer.io

• MoEngage

• Signalize

• PushEngage

• Airship

• VWO Engage

Good push notification software offers the following features or advantages:

• It allows users to send precise messages directly to their target customers via a mobile application, desktop software, or a web browser.

• Push notification software offers features for targeted messages based on previous audience activity or even their location.

• Messages can be personalized to increase the likelihood of success.

• It allows measuring campaign performance and provides analysis for key metrics such as delivery success, click-through rate, and conversions.

What types of push notification software are there?

Generally, there are two types of push notification tools that differ mainly in the means of media through which messages can be transmitted.

App Push Notification Software

App Push Notification Software focuses on messages that users of apps on their computers or mobile devices receive. The recipients have previously installed a specific application, via which the manufacturer can then send call-to-actions such as updates or the purchase of a full version via a push notification tool. Users of an app sometimes have to specifically grant permission to send such push notifications. App Push Notification Software typically supports rich media and allows interactive features to be integrated. Companies can enrich content with animated gifs, videos, and audio. The message is transmitted regardless of whether (potential) customers are currently using their device or not. Unread messages are displayed on the lock screen or in the notification area, which increases the likelihood that they will be followed up or at least noticed in some form.

Web Push Notification Software

Web Push Notification Software or Browser Push Notification Software specializes in the delivery of messages that are also directly addressed to (potential) customers, but use a web browser as a medium instead of a special company app - on the desktop or mobile. Therefore, the recipients do not need to download an app to receive these notifications. The target group can be directly asked on a web resource to sign up, make contact, examine a product more closely, enter the online shop, etc. with push notifications. Once consent has been given, Web Push Notification Software can even play out messages via users' browsers when they do not have the company's website open. This type of push notification is an ideal tool for companies that do not need a mobile app or simply do not have the resources to develop one, and still want to benefit from the many advantages of such messages.

What are the detailed benefits of push notification software?

Below you will get a detailed overview of the many benefits of push notification software and the corresponding messages themselves.

Boost engagement

Push notifications are highly valued for their first-class ability to boost engagement among (potential) customers. Push notification tools reach contacts or leads directly, personally, and reliably, bringing them (back) to the company's offers. The great advantage over emails or social media messages is the immediate receipt of the messages, without the recipients having to open an email client or log into a social network.

Targeting

Push notification software offers the possibility to very closely and familiarly address (potential) customers with personalized messages. These messages are usually based on their previous behavior. For example, discount notifications can be played out to a specific group of customers who have viewed certain products online or are currently near a company's brick-and-mortar store. Often, such notifications are used to address (potential) customers who have not visited the company's website or online store recently. Regardless of the context, if the messages are targeted precisely at the recipient's likely concerns related to the operation and are personalized, there is a high likelihood that they will be fruitful. This signals a good understanding of the target group - and today's customers reward this significantly often.

Easy implementation

While it's certainly possible for a company to launch its own push notification software, developing such a platform is too much effort for most businesses. Going it alone is also usually not sensible, as today's off-the-shelf push notification tools often provide a very good range of functions and can usually be implemented quickly without programming knowledge.

Universality

Before the development of web push technology, a company would have had to develop a special mobile app to play out corresponding notifications. This is, of course, far too complex for many businesses. With push notification software, however, virtually all companies can reap the benefits and the persuasive power of these notifications – all you need is a website. Push notifications then go out directly via the (potential) customers' browser - both mobile and on the desktop.

Data privacy

A significant advantage of push notification software is that to send out push messages - when they occur directly when (potential) customers visit a website - no personal information is required. People do not have to sign up and do not need to provide an email address or telephone number. The likelihood of winning these prospective customers is always quite high due to the direct approach, which may also pick up on typical concerns of the respective target group. If tracking is happening to specify the messages, messages are also meant to be played out when the target persons are not on the website, and they are also supposed to be addressed personally or according to location, the matter is obviously different.

Who needs push notification software?

Businesses use push notification software primarily to boost engagement with their target audience. Since such messages can easily be adapted to the specific business and marketing goals of a business and are additionally very effective through their directness and personality, push notification tools are seen as efficient and flexible tools for increasing traffic - which is quite SEO-relevant - for converting prospects to customers, and ultimately for increasing sales. The following groups particularly benefit from push notification software.

• B2C marketers: Particularly in the business-to-consumer (B2C) sector, push notification software is used to improve customer acquisition and retention as well as the conversion rate. Push notifications can be used to create a continuous communication channel with (potential) customers, ideally leading to recurring traffic and purchases.

• E-commerce: E-commerce businesses use push notification software to send reminders and incentives to (potential) customers. If prospects leave their shopping carts, for example, push notifications can be sent to motivate them to return and complete the purchase. Online shops also use push notification tools to send order confirmations, shipping updates, and (time-limited) special offers to their customers.

• Digital publishers: Publishers of digital content, such as operators of news sites, blogs, and online magazines, use push notification software to inform their subscribers when new content is available. Push notifications enable such companies to expand their audience, increase traffic, and send particularly important or current news very specifically to the devices of their subscribers.

• Brick-and-mortar businesses, travel industry, hospitality, and gastronomy: Local retail stores or businesses in the travel industry as well as gastronomy and hotel businesses can use push notification software to send their target group or customers - again - special offers, but also booking or reservation reminders, flight updates, travel tips, and much more.