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Das Lexikon der Online-Marketing-Begriffe

Entdecken Sie im OMR Glossar verständliche Erklärungen für Schlüsselbegriffe im Online Marketing – von Adtech bis Zero-Click-Searches.
A
ABC-Kundenanalyse
Above the fold
Account Based Marketing (ABM)
Adblocker
AdClick
Ad Hijacking
Ad Impressions
Ad Network
Ad Server
Advertiser
Advertorial
Ad View
Ad Visibility
Affiliate Marketing
Affiliate-Publisher
Algorithmus
Alt-Text
Anchor-Text 
Annual Contract Value (ACV)
Annual Recurring Revenue (ARR)
Application Programming Interface (API)
App Marketing
App Store Optimization (ASO)
Artificial Intelligence (AI)
Attribution
Audience Development
Auth-Code
Average Revenue Per Account (ARPA)
Average Selling Price
B
B2B Marketing
B2C Marketing
Backend
Backlinks
Benchmark
Bid Management
Big Data
Bing
Black Friday
Black-Hat-SEO
Blockchain
Bot
Bounce Rate
Brand Management
Brand Monitoring
Brand Awareness
Breadcrumbs
Browser / Webbrowser
Budget Allocation
Business Intelligence (BI)
Buzz Marketing
C
Call-to-Action (CTA)
Canonical Tag
Cash Burn Rate (CBR)
CDN (Content Delivery Network)
Clickbait
Click-Through-Rate (CTR)
Cloud Computing
Content
Content Curation
Content Governance
Content Integration
Content Management
Content Marketing
Content Republishing
Content Seeding
Content Strategy
Conversion
Conversion Optimierung (CRO)
Conversion Rate (CR)
Conversion Tracking
Cookies
Cost-per-Click (CPC)
Cost-per-Lead (CPL)
Cost-per-Mille (CPM)
Cost-per-Order (CPO)
Cost per View (CPV)
Crawler
Crawl Rate
CRM (Customer Relationship Management)
Customer Acquisition Cost (CAC)
Customer Data Platform (CDP)
Customer Engagement (CE)
Customer Journey
Customer Lifetime Value (CLV)
Customer Success Manager 
D
D2C (Direct-to-Consumer)
Data-Driven Marketing
Data Driven Storytelling
Data Management Platform (DMP)
Data Mining
Data Processing Agreement (DPA)
Data Warehouse
Datenfeed
Deep Learning
Dialogmarketing
Dienstreise
Digital Branding
Digital Disruption
Digitale Strategie
Digital Leadership
Direct Marketing
Display Marketing
Domain
Double-Opt-in
Double-Opt-Out
DuckDuckGo
Duplicate Content
Dynamic Advertising Reporting Targeting
Dynamic Search Ads
E
Earned Media
E-Commerce
Ecosia
eCPC
eCPM
E-Mail Marketing
Emoji Marketing
Employer Branding
Engagement Marketing
Engagement-Rate
F
Facebook
Facebook Advertising
Facelift
Facilitymanagement
Favicon
Featured Snippets
Fill Rate
Footer
Frequency Capping
Frontend
FTP (File Transfer Protocol)
G
Geotargeting
Google
Google Ads (ehemals Google Adwords)
Google Analytics
Google Panda Update
Google Tag Manager
GPT-3
Grey-Hat-SEO
Growth Hacking
Guerilla Marketing
H
Hard Bounce
Hardware
Hashtag
Heatmap
Homepage
Hostname
hreflang
htaccess
HTML
HTTP-Statuscode 200
HTTP-Statuscode 201
HTTP-Statuscode 202
HTTP-Statuscode 204
HTTP-Statuscode 301
HTTP-Statuscode 302
HTTP-Statuscode 400
HTTP-Statuscode 401
HTTP-Statuscode 403
HTTP-Statuscode 404
HTTP-Statuscode 500
HTTP-Statuscode 503
HTTP-Statuscodes
Hyperlink
I
Ideal Customer Profile (ICP)
Inbound Marketing
Influencer Marketing
Instagram
Interaction Rate
Internet of Things (IoT)
Inventory
IP-Adresse
J
JavaScript
K
Keyworddichte
Keywords
Keyword Targeting
Knowledge-Graph-Search-API
Kommissionierung
KPI
Kundenakquise
Kundenservice
Künstliche Intelligenz
L
Lagerhaltung
Landingpage
Language Model for Dialog Applications (LaMDA)
Language Targeting
Layer Ads
Lead
Leadgenerierung
Lead Scoring
Lean Management
Linkbuilding
Linkjuice
M
Machine Learning
Macro Conversion
Marketing Automation
Matt Cutts
Merchant
Meta Advertising
Meta Description
Metaverse
Micro Conversion
Mindmap
Mobile Advertising
Mobile First
Mobile Optimierung
Mockup
Monitoring
Monthly Recurring Revenue (MRR)
MQL, SQL, PQL 
N
Native Advertising
Natural Language Processing (NLP)
Negative SEO
Newsjacking
Newsletter
O
Offpage Optimierung
OnePager
Online Kundenbindung
Online Marketing
Online PR
Online Werbung
Onpage Optimierung
On-Premises-Softwares (On-Prem-Softwares)
Open Source
Open-Source-Software
Outbound Marketing
P
Page Impression
Page Performance Index (PPI)
Page Rank
Page Speed
Paid Content
Paid Media
Paid Search
Performance Marketing
Permission Marketing
Persona Based Marketing
Pinterest
Platform-as-a-Service (PaaS)
Plugin
Point of Sale (POS)
POS-System
Post-Conversion Marketing
Post-Impression Activity
Product-Information-Management (PIM)
Product Led Growth (PLG)
Programmatic Advertising
Programmatic Marketing
Proof of Concept (PoC)
Push Notifications
Q
QR Code
R
Real Time Advertising
Rechnungsstellung
Reddit
Redirect
RegEx
Reichweite
Request for Proposal (RFP)
Retargeting
Retention Rate (RR)
Return on Investment (ROI)
ROAS (Return on Advertising Spend)
robots.txt
RSS-Feed
S
SaaS (Software-as-a-Service)
Sales Development Representatives (SDR)
Sales Modelling
Scrum
SEO Contest
SEO-ROI
SERP
Server
Share of Voice (SOV)
Shareware
Sichtbarkeitsindex
Single-Page-Application (SPA)
Sitemap
Snapchat
Social Marketing
Social Media
Social Media Monitoring
Social Tagging
Soft Bounce
Software
Softwarebeschaffung
Sponsored Link
Subdomain
Suchmaschine
Suchmaschinenmarketing (SEM)
Suchmaschinenoptimierung (SEO)
Suchmaschinenwerbung (SEA)
Suchoperatoren
Suchvolumen
Supply Chain Management
T
Tag
Targeting
Tausenderkontaktpreis (TKP)
Testimonials
TikTok
Traffic
Trigger E-Mail
Tweet
Twitter
U
Unique Content
Unique Selling Point (USP)
Unsubscribe Rate
URL
Usability
User
User Expectations
User Experience (UX)
V
Video Advertising
Viewable Impression
Viral Marketing
Virtual Reality
Virtuelle Teamarbeit
Voice over Internet Protocol (VoIP)
W
WDF*IDF
Web 2.0
Webmaster
Website Crawling
Werbeanzeige
Whistle Blowing
White-Hat-SEO
world wide web (www)
WYSIWYG
Z
Zero-Click-Searches
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