What is JENTIS?
JENTIS is a server-side tag manager that provides businesses with a comprehensive solution for collecting conversion and analytics data. Using cutting-edge server-side tracking technology, JENTIS delivers precise, GDPR-compliant data that enables a transparent view of the customer journey in all its facets. Businesses retain full control over their first-party data and can leverage it for web analytics, marketing initiatives, and AI-powered applications—without compromising performance or data security.
With innovative features like the Synthetic Users technology, JENTIS takes a significant step toward the future of tracking. This AI-driven solution predicts user behavior and fills gaps in data collection by supplementing missing data with synthetic values. This not only unlocks previously inaccessible audience segments but also significantly improves the quality of conversion and click data. This precise data foundation allows for more accurate attribution analysis and ensures that ad campaigns on platforms such as Google Ads, Meta, and TikTok can be optimized more effectively—potentially increasing ROAS by up to 25%.
JENTIS’ comprehensive server-side tracking solution combines cutting-edge technology with a high level of data protection compliance and data sovereignty. The system seamlessly integrates into existing IT infrastructures, enabling businesses to enhance both their performance and efficiency in digital marketing. At its core is a transparent representation of the entire customer journey: from the first interaction to the final conversion, all relevant data points are captured. This empowers marketing professionals to make well-informed decisions and continuously refine their campaigns.
Additionally, JENTIS offers superior flexibility and scalability. The solution is designed to adapt to the individual needs of businesses—whether they operate online shops or manage the web presence of large international corporations. Its user-friendly interface and seamless integration with various advertising and analytics platforms make it the ideal tool for those who prioritize precise data collection, maximum performance, and complete control over their data. With JENTIS, businesses not only gain a future-proof tracking system but also a reliable partner that supports them in digitizing and optimizing their marketing processes.
