What is bchic Analytics?
bchic Analytics is a pioneering EU-first analytics provider defining the next generation of web analysis. The platform was developed to make marketing performance and data privacy inseparable. As a next-gen solution, bchic enables seamless tracking without cookies or consent requirements, providing companies with a 100% reliable data basis for their decisions, fully scalable from agile businesses to complex enterprise segments.
The key features of bchic Analytics include:
Privacy-First & Cookieless Intelligence: bchic Analytics uses state-of-the-art technology to precisely analyze user behavior without setting cookies or using fingerprinting. This means: full GDPR compliance "out of the box" and no need for consent banners for tracking. This allows you to capture data even from users who are lost to traditional tools through opt-outs.
Next-Gen Data Precision (100% Visibility): While traditional tools lose up to 60% of data due to consent rejections or rely on inaccurate sampling, bchic Analytics offers gapless data collection. You see the entire customer journey in real-time and based on valid data that requires no estimates or projections.
All-in-One Behavior Tools: Beyond classic metrics, bchic Analytics directly integrates next-gen features such as heatmaps. This allows you to understand not just that users are bouncing, but why. This combination of quantitative data and qualitative user behavior makes additional third-party tools redundant.
EU-First & Sovereign Cloud: Data sovereignty is the top priority at bchic Analytics. All data is processed and stored exclusively on European infrastructure (located in Germany). This makes bchic Analytics fully immune to the legal uncertainties of US-based solutions (Cloud Act) and offers maximum security for sensitive corporate data.
Intelligent Persona & Intent Analysis: The platform automatically recognizes behavioral patterns and provides insights into your visitors' intentions. This next-gen segmentation allows you to target audiences more effectively and invest campaign budgets where they achieve the highest ROI.
Enterprise-Ready Segment: For organizations with complex requirements, bchic Analytics offers a specialized enterprise package. This includes advanced team management, Single Sign-On (SSO), white-label options, as well as individual Service Level Agreements (SLAs) and dedicated contacts for onboarding and strategic consulting.
Seamless Integration & Performance: The bchic pixel is extremely lightweight and optimized for Core Web Vitals. Implementation takes only a few minutes and does not affect website loading times—a decisive advantage for SEO and user experience compared to overloaded legacy systems.
