Website Relaunch: Practical Guide & 11-Point Checklist as PDF

1. What is a (website) relaunch? Meaning & individual types explained
2. 8 Reasons for a Website Relaunch - Recognize whether you need to take action
3. With this 11-point plan, you can carry out a structured website relaunch
4. Do an internal pre-discussion
5. You now know the most important relaunch points. To finally gain control of your relaunch, here are the individual relaunch phases. This way you always know which tasks need to be completed at which stage.
6. Project Management Software
7. How much does a website relaunch cost (approximately)?
8. You now know what you need to pay attention to in the redesign. In the following PDF you will find all important infos (+ some exclusive tips) summarized and divided into the different phases.
9. If you've gone through this article completely, you now have a concrete plan on how to carry out your upcoming website relaunch successfully.

5 words you never want to hear: 'We messed up the redesign'. But let's start from the beginning: The decision has been made: A website relaunch is needed. The problem: In approximately 95% of cases, a well thought-out plan is missing and this often leads to dramatically poor results.

What points do you need to consider during a relaunch? Who is responsible for what? How do you bring control into your processes?

In this article, our guest authors Lukas Obermeier and Andreas Markl, founders of the online marketing agency Ucentric Media provide you with a website relaunch checklist - with which you can structure your relaunch like a good table of contents. So take some time, read the article and gain control over your relaunch.

Click here to go directly to the detailed 11-step plan for your new website, which will guide you safely through the relaunch.

What is a (website) relaunch? Meaning & individual types explained

A relaunch translates roughly to 'restart' in German. So, a website relaunch is essentially a fresh start or new publication of the homepage.

In a relaunch, individual areas can be revised individually or as a whole, namely:

• the technology of the website,
• the structure of the website,
• the design
• and / or content

8 Reasons for a Website Relaunch - Recognize whether you need to take action

Nobody should decide to do a relaunch lightly. Consider carefully beforehand whether a relaunch is really useful.

If one (or several) reasons apply to your current homepage, you should take action immediately:

• Outdated design
• Bad user experience / user feedback
• Declining SEO KPIs
• Declining revenue
• Lack of / insufficient optimization for mobile devices
• Poor usability
• New target group orientation
• Company is being restructured (new services / products, expansion etc.)

Reasons for a Website Relaunch

But beware: A complete relaunch (technology, design, content, and SEO) only makes sense if there is really a need for improvement in the individual areas.

With this 11-point plan, you can carry out a structured website relaunch

Are you ready to get control and structure into your relaunch? This 11-point plan shows you step by step what you need to look out for in order to achieve the greatest possible success.

1. Recognize what relaunch you need for your website

Those who don't know the individual types of relaunches will very likely make unnecessary changes - and this often costs a lot of time and money.

To prevent this from happening, you will find the individual types of relaunch here. This will help you determine which type of relaunch is right for your company.

Technical Relaunch

• Characteristics: CMS outdated, settings difficult / cannot be set by staff, technical SEO measures (Canonicals, hreflang, snippets) can only be implemented with a lot of effort, website not optimized for mobile
• What is done: Technical update for better usability, stable servers etc.

Design Relaunch (also called Redesign)

• Characteristics: Poor user satisfaction (Possible Metrics: Low session duration, few pages / session, high bounce rate), user complaints about usability, website overall feels outdated.
• What is done: Content and structure as well as technology remain the same, only optical features change

Content Relaunch

• Characteristics: Content not resonating with the target audience, not enough content on important subpages, content on large parts of the website not satisfying the search intention.
• What is done: Content is added, pages are deleted or redirected, etc.

SEO Relaunch

• Characteristics: Typical SEO KPIs (e.g. individual visibility index) are constantly decreasing or have been at rock bottom for years.
• What is done: Achieve set goals (e.g. sales) through SEO measures

Website Relaunch Subtypes

Often, however, relaunch types are also combined as they are often interconnected. Would you like an example?

• A technical relaunch often saves time for SEO measures afterwards
• Design relaunch can improve user signals (session duration, pages / session), which can lead to improved organic visibility
• Better content can also have a positive effect on organic rankings
• A technical relaunch can make future design relaunches easier 

Takeaway: Think about which partial areas you want to relaunch and which not. If in doubt, a competent agency can also help you. Additionally, have internal pre-discussions about the relaunch.

2. Discuss internally in advance (and use our free checklist for this)

You can't imagine how often companies come to us without discussing the relaunch within the company.

Don't get me wrong: No agency will be annoyed because of this, and it won't make the cooperation much difficult either. It just takes longer and ultimately it's more expensive for you to carry out the relaunch, because: We as an agency then have to find out painstakingly for the customers what they really need, what they want, and what goals should be set.

If you want to carry out the website relaunch quickly and structurally, you should discuss the following points internally beforehand:

1. Ask yourself the following questions:

• How well do you get by with the CMS? How easy and important is it to make changes yourself?
• Will content marketing be created in-house or by an agency afterwards?
• Which changes have which priority?
• Approximately how high is the budget?
• Who can work on the relaunch internally and support the agency?
• What makes your company stand out? What should your company convey in the future?

2. Do not replace an agency's relaunch analysis with your own, unless there are experienced professionals on board.

3. Collect customer feedback and opinions on the website (if available).

4. With the information and requirements you have gathered, approach several agencies and receive a free short analysis and offers.

Customer opinions can, for example, be seen via rating portals.

So be sure to discuss the relaunch within the company before you approach an agency. Even if things change as a result of the relaunch: the internet relaunch gets more structure this way, you gain more control in your relaunch and the future agency can relaunch the website faster. Only after the pre-discussions do you then approach an agency.

3. Find a professional and maximize your chances of success

A web relaunch is a complex task, even for small companies. You need professionals from the following areas for a complete relaunch:

• SEO
• Web analysis
• UX Research
• UX/Web design
• Web development
• Text
• Persons for entering data into the backend

Necessary professionals for your website relaunch

This is why we only recommend doing the homepage relaunch by yourself to small, local companies. And only if they have the time to delve into the subject themselves.

So: For a commercially successful relaunch, you need one (or more) agency(ies). But how do you find the right one(s)?

1. Determine, if possible, which type of relaunch you are facing

Do you need an SEO relaunch? Then look for an SEO agency (here we explain how to find a good SEO agency). Do you want to do a design relaunch? Then look for a UX and web design agency and web developers. However, if you are planning a relaunch that combines several relaunch types, a designated relaunch agency is recommended. This offers you all the required services from one source. This can make the relaunch faster.

2. How to find a good relaunch agency

Do you remember the introduction and the magic 5 words ('We messed up the relaunch')? You want to avoid this situation? Then you must hire a professional relaunch agency or several individual agencies (depending on which relaunch type you want to carry out).This checklist will make it easier for you to separate the wheat from the chaff:

A good relaunch agency can show one (or several) designated expert(s) for each service offered. Check the qualification through certificates, experiences, and references.

• Does the agency publish expert contributions on the topic on the blog? Do they appear at conferences and/or publish in other reputable magazines?
• Are there high-quality references for relaunch projects?
• Is the agency transparent regarding prices and effort?
• Are there enough people to take care of your project even in case of illness?
• Does the company help you to set goals and create a project plan?

Organic Sessions-Forecast

3. Be clear: The participation of your company is crucial for the relaunch's success

Be aware from the outset that the agency is also dependent on the cooperation of your employees. Whether it's about obtaining media data, expert correction or something else: Without your help, relaunches take significantly longer and you can have less influence on the final result.

Active participation leads to faster relaunch

Also keep in mind: A good relaunch agency wants to make the project as successful as your company. Therefore, involve them as early and as much as possible in every single step (creating the project plan, a checklist, etc.).

Take a bit more time than too little to choose the right agency. Otherwise, you'll pay with a jumbled relaunch project and, in the worst case, with declining sales, visitor numbers, and user satisfaction.

4. Define precise goals for your relaunch

Not having a precisely defined goal is like walking through the forest blindfolded: you will end up somewhere, but very likely not where you wanted to be.

So: Define your goals as specific, measurable, attractive, realistic, and timed as possible.

Goal setting experts will recognize these adjectives. This is the SMART method. I'm a fan of this framework and I concretize my goals with it whenever it's possible.

Setting SMART goals

In the following, I'll show you how you can specify your website relaunch goals using the SMART formula. Determine which goals you want to set for the relaunch. Before applying the SMART formula, you must first become clear about which goals are sensible for a relaunch.

Here you will find some high-quality relaunch goals:

• Increasing the conversion rate (= roughly the number of conversions)
• Increasing sales
• Increasing the leads (in German: requests)
• More visibility and traffic in a previously defined keyword set (= compilation of important search terms for your company)
• Improving user experience (UX metrics, such as Time-on-Task)
• Higher ROI (Return-On-Investment)

These goals, on the other hand, are not high-quality, as they are not precisely aligned with your company and are therefore too vague:

• A higher 'general' visibility (e.g. Sistrix visibility index)
• Traffic in general

High quality relaunch goals

1. Determining goals specifically: Formulate goals clearly and understandably. Also, keep goals in writing.
2. Determining goals measurably: Plan goals that you can judge based on measurability criteria. This enables you to clearly decide whether you have reached the goal or not.
3. Determining goals attractively: Plan goals that are motivating and appealing.
4. Determining goals realistically: The best goal is worthless if it is unattainable. So, plan goals that are ambitious, but never unrealistic
5. Determining goals with a fixed timetable: The goal has milestones in advance, if possible, and is also fixed with a completion date

An example of a SMART-formulated goal would be:

'Our goal is to achieve a 15% higher sales (compared to period x – x) through organic visitors on website xyz.de by March 30, 2023, one year after the relaunch. In the first 6 months, sales increase by 5.5%, in the second half of the measurement by the remaining 9.5%."

Defining SMART goals is not difficult, but important. Vague goals lead to worse results. Therefore, plan which goals you want to achieve with your new website before the relaunch.

5. Define target group(s) for pinpoint user targeting on the new website

A company must be targeted at least one target group. This is no different on the World Wide Web.

For this, the so-called buyer personas are suitable. A buyer persona is the (ideal) model of a specific user group with matching characteristics and behavioral patterns. These buyer personas are created for example using user surveys, user tests, and web analysis.

Then the rule is: The more high-quality data you can collect, the better.

Surveys Studies

By using the buyer persona(s) you can then deduce, for example, which (online) marketing channels should be used for your company or how your brand voice sounds.

The following characteristics are defined in your Buyer Personas:

• Demographic data
• Primary and secondary goals
• Challenges and problems that the persona wants to overcome
• Personal characteristics
• Information source
• Consulting process (or Customer Journey Map)

Example persona

6. Definitely perform these 4 website analyzes to be able to plan changes strategically

Before a website relaunch, several analyzes must be carried out. Because without the results of these analyses, you cannot know what needs to be changed on your website.

Website audits-measures

These website analyzes should definitely be carried out before a relaunch:

Content Audit:

In a content audit, you decide what happens to the individual subpages on your website: Keep, improve, delete or redirect?

Remember:

• Keep what already generates top rankings and high user satisfaction
• Improve what had no or only few top rankings and has room for improvement
• Delete what generates (almost) no traffic or is no longer current
• Redirect if you have several content-wise very similar landing pages on your homepage. Choose the subpages with the best performance and then redirect the other pages

UX Analysis:

UX stands for User Experience. In this analysis, you work out how satisfied your users are with your current website in order to get a first feel for the current status quo. Unfortunately, at this point, many stakeholders tend to 'put themselves in the user's shoes' and find weaknesses. That's not a good idea. You know your website best and are guaranteed to be biased in your attitude.

While it is possible to put oneself in the user's shoes during UX research, this can only be done after you have gotten to know them intensively.How can you do it better?

1. Look for, depending on the size of your website, 1-3 important tasks that users usually have to perform. In a webshop, for example, this could be searching for a product or the check-out.
2. Invite a handful of users per task.
3. Give them one of the tasks and let them perform it.
4. Do not intervene at all.
5. Measure satisfaction with a Task-Level-Satisfaction Framework, such as ASQ (After Scenario Questionnaire)
6. Conduct a small interview with the participants afterwards and find out where they had difficulties.

Test various parts of your website. Only in this way and through genuine user feedback can you obtain valid insight into the UX of your website.

With tools such as , , persons for remote tests can be found or already self-recruited persons can be organized.User InterviewsUserinterviews-Website

How to strategically improve the UX

At first glance, it seems easy to improve the UX: you just pick a few areas that you believe must be improved. You discuss a few approaches and then vote. The best proposition wins.

Missed the point - six, set.

Never, ever do that. This way you probably won't improve the UX but will satisfy your inner urge to act.

That many aspects of a website relaunch should be geared towards users, you have now read often in this article. In order for the user to really be at the center, he must not be left out.

Rely on solid methods to strategically improve the UX. This is what such a process can, for example, looks like:

At the beginning, you analyze the needs of the users through surveys, 1:1 interviews, customer feedback, etc.

1. Collect and record these in persona, user story maps, and user flows
2. In the next step, you design individual parts of the new website piece by piece. In doing so, you make sure that they are all assigned a purpose and solve a user's problem. In this stage, your designs can still be kept very simple in the form of wireframes. You should do this, because during the testing process you will probably have to redesign many things.
3. Then you test the different parts with real users. You collect feedback and observe their behavior.
4. From the obtained insights, you revise the design and can cautiously approach a representative design.
5. This is not a checklist that you go through once. Rather, it's an iterative process to gradually improve the design. Unfortunately, your budget and the time you have available naturally set boundaries.

UX-Research-Poll

That's why I want to give you a few tips on how to gain maximum insights with as little time as possible:

Test frequently and small. It is not a good idea to design the entire website and then test it once. Changes are often too complex to implement consistently in such a case. Test simple designs and do so frequently.

• Test remotely. Recruiting participants is often more complex if you limit yourself locally. Buy a good microphone, a decent webcam and test over Zoom & Co. This way you can draw on a larger audience.
• Test ROI-driven. Start with the parts of the website that are likely to generate the most revenue. You will quickly notice that the insights can also be transferred to other areas. This way, you are not forced to conduct unnecessary studies.
• Competitive analysis

A competitive analysis helps to work out your USPs (unique selling points versus the competition). It can also uncover your own weaknesses. You find out where your company still needs to invest and where you are already well positioned.

Often these competitor analyses also help leading people to realize where their own website stands. At this point, you can also let users navigate through the websites of your competitors. This way, you gain important insights about the UX of your competitors.

SEO analysis

In an SEO relaunch audit, you will find out:

what SEO measures,

• to what extent,
• for which subpages
• ... must be implemented. The website is examined in terms of On-page factors (e.g. HTML structure or snippets), Off-page factors (e.g. link analysis) and technical SEO aspects (e.g. regarding Duplicate Content or Hreflang implementation).

SEO subtypes

A website must be thoroughly analyzed before the relaunch. The more you know about your old site, the more successful you can fix the existing bugs there.

7. Never neglect SEO in your relaunch process

Many still think today that SEO is like dull wood chopping (namely laborious, but simple) - and therefore it is often swept under the rug in meetings before a relaunch and 'postponed'. But it is rather like finely shaping a sculpture (namely complex, but rewarding).

Many companies still don't really understand what

SEO (= Search Engine Optimization) actually brings. SEO offers a variety of benefits that no other marketing channel brings together. You get to know your users, offer valuable information and can boost larger revenues over a longer period of time.SEO Advantages

So please don't make the mistake of neglecting SEO in a relaunch. Your users will thank you. Today's SEO is no longer about manipulating search engines, but almost everything revolves around people.

Now back to the relaunch: An

SEO Relaunch is always sensible if your company previously had no SEO agency support. And even if that is the case, I would always advise even my best friends to carry out a thorough SEO analysis before a relaunch because not every SEO agency works equally meticulously and of high quality. An SEO analysis thus examines the status quo of your website and uncovers potential for improvement.This is how you find out whether, what and how much you need to improve in terms of SEO.

Lost traffic after website-404

Without an SEO audit beforehand, there is a risk that your rankings will deteriorate after the website relaunch. Example? A subpage is deleted due to the relaunch although it generates relevant search traffic. As a result, you lose valuable traffic - and all because no SEO analysis was carried out beforehand.

A larger web relaunch usually includes an SEO relaunch as well. Always conduct an SEO audit beforehand and

define suitable SEO goals for your company.8. Website redesign: Design the homepage according to your user's wishes

A website redesign is not only useful when the homepage appears as if it were created in 2004.

Improving the web design and the user experience can also stimulate sales. The web design process includes many components. Perhaps you now think of the choice of colors or the selection of suitable fonts. But this is only a small part.Design has to solve problems. Only this way it can improve the UX. The problems and requirements of the users should be researched by you at this point already. Design features that help your users.

Example User-Journey-Map

A simple example: Your users complain that they have difficulty finding the right product for themselves. You now design an interactive tool where users receive suitable recommendations based on their entries. Or, you have noticed that your users can't imagine much under a certain topic block. So you work on providing more visual support in the form of images and videos.

Piece by piece, you work off the various weaknesses of your previous website and improve them.

9. Beware: Only publish the new website after a thorough check

No live going without control! Simple statement - nevertheless, enough websites get relaunched without checking them thoroughly beforehand.

Here you will find an excerpt of important control measures before the relaunch:

OnPage:

H1 once present on each landing page and filled with main keyword from keyword research?

• Snippets correctly embedded on landing pages?
• Canonicals correctly set? Is each original self-referencing?
• Are there errors regarding hreflang?
• Are internal links not linking to 200 status codes?
• Do internal links with incorrect / uninformative anchor texts still exist?
• Are there spelling errors
• Was the structure implemented as planned?
• Are there technical bugs?
• Were the XML sitemap and the robots.txt correctly implemented?
• OffPage:

Redirect broken links, if it makes sense?

• Set backlinks of redirected pages to the correct landing page, if possible?
• Technically:

Redirects prepared and controlled?

• XML Sitemap integrated into robots.txt?
• Set internal search to noindex?
• Archive, author pages etc. set to noindex
• Backup and crawl of the old live environment exist?
• Robots.txt accessible for crawlers?
• Tracking:

Web analytics correctly implemented

• Is every form constantly firing conversions?
• Goal intentions set up correctly?
• UX:

Browser compatibility (depending on target group and own need)

• GPU performance of the website (with animations)
• Core Web Vitals green?
• Accessibility of the website (depending on target group and own need)
• Continuous Deployments Pipeline (if staging environment is new)
• Spelling errors
• Testing different devices (if mainly tested for responsiveness with developer tools)
• Further:

Have data protection issues checked by a data protection officer

• For multilingual sites:

Hreflang correctly implemented?

• Does the language navigation work correctly?
• Are there 404 error pages in the supported languages?
• Directly after going live:

Website is freely accessible (no password protection or similar)

• Website is crawlable and indexable
• Has a keyword tracking been created?
• Updated Sitemap submitted in the Search Console?
• 10. The website is finished: How to properly announce the relaunch and make it public

The time has come: The relaunch is complete and the going live is about to happen. Now only the right people need to find out about it. And here's how:

In general, it is especially important for recurring users to know about the website relaunch. The relaunch can otherwise be confusing for technically inexperienced users. This can then lead to a poorer user experience.

Relaunch announcement

But also from a PR perspective, it is wise to announce a relaunch properly. A website relaunch in itself is no breakthrough news these days. But if, for example, you run an online shop and link the relaunch message to a 10% voucher (code: Relaunch-2021 or similar), the whole thing looks different.

So, when making it public, make sure to link the relaunch news with a benefit for your users.

Sensible distribution possibilities:

Share on social media channels

• Serve newsletter
• Contact partner companies and talk about PR opportunity
• Social media ads play to people who often visit the website
• Less sensible, on the other hand, is:

Integrating huge banners on the current live page (e.g. 'We are under construction'). As sorry as I am: this message just doesn't interest anyone, but displaces really important content on your website.

• 11. After the relaunch is before the relaunch: Monitor the website extensively and expand it continuously

In my opinion, it is the biggest oversight to declare the works as finished after the relaunch.

From experience, I can tell you: After the relaunch, things only get started. In the first days after the live going, you should check the website for errors several times, if possible.

Screaming-Frog-Crawl

The review can be done using several tools:

Crawl website (e.g.

• Google Search Console
• Create and analyze interactive reports (e.g. via Screaming Frog SEO Spider)
• Test in different browsers and formats for errorsGoogle AnalyticsMonitoring Analytics (& conversion tracking)
• Monitor off-page area with link tools (e.g. for broken links)
• Observe ranking changes (in individual keyword set)
• Be on your guard if one of these points occurs after the relaunch:
• Is there a change in the number of indexed URLs?

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Are you suddenly losing many of your organic rankings?

• Is the traffic suddenly fluctuating strongly or dropping?
• Are there major fluctuations in conversions, conversion rate, etc. to be observed?
• What is important with each of these points: If errors are detected, they should be fixed as quickly as possible.
• But:

Even if the relaunch is successful and none of the errors cause difficulties, the work is not done.

Your goal: Get the MVP (= Minimum Viable Product, in German: the smallest usable product), meaning the website, online as quickly as possible and then extend it continuously.MVP

The MVP can differ from company to company. An online shop cannot go online, for example, if the most important categories and products have not yet been created. For a small, local company, it may be enough to go online initially only with the homepage and imprint and privacy policy.

From the SEO point of view, however, it makes sense to put all traffic-relevant landing pages (which were already projected on the old homepage) live and also all important subpages for your company.

Interim conclusion: Pay attention to these 11 points during the homepage relaunch

Decide: Which relaunch type will be carried out?

Do an internal pre-discussion

1. Find a capable partner or partners for the relaunch
2. Set your goals SMART
3. Internally pre-discuss
4. Define target group
5. Analyze website
6. Observe SEO
7. Orient your redesign to your customer's wishes
8. Check your website thoroughly before the relaunch
9. Announce your website correctly and make it public
10. Monitor and expand your website on a regular basis after the relaunch
11. Also, pay attention to these points:

Change Google Ads URLs when landing pages are redirected

• Create a project plan (together with the agency) and work it off
• Have the technical implementation carried out by a professional
• The website relaunch is a long process, therefore: don't despair and keep a cool head - it's worth it
• The relaunch can be divided into these 7 phases

You now know the most important relaunch points. To finally gain control of your relaunch, here are the individual relaunch phases. This way you always know which tasks need to be completed at which stage.

Website-Relaunch-Phases

1. Research & Analysis

Decide: Which relaunch type will you carry out?

• Find and hire capable partners
• Set SMART goals
• Discuss internally
• Define target group
• Analyze Website
• 2. Concept

Carry out conception based on the SEO strategy

• 3. Contents

Complete contents before designing

• 4. Design

Undertake redesign based on SEO & UX analysis + target group definition

• 5. Technical Implementation

Set up content management system

• Implement design programmatically
• Make backend operable for stakeholders
• 6. Control and Live Going

Check with regard to:

• On-Page
• Off-Page
• Technical
• Tracking
• 7. Monitoring and Expansion

Especially after live going strong monitoring by tools and crawler

• What tools help with the website relaunch?

Project Management Software

: Comprehensive possibilities to plan a project, from the Atlassian cloud and accordingly direct interfaces to code management with Bitbucket

• Jira: Collection of findings especially in the area of user research
• Miro: Time recording of the various subtasks, interface to JIRA
• Toggl TrackUX-Research

: Finding participants for 1:1 user interviews

• User Interviews: Finding participants for surveys
• Pollfish: Setting up surveys on the website or generating heat maps
• HotjarWeb design Tools

: Simple design tool for creating wireframes and mockups

• Figma: Design tool with code extension to depict interactive effects and prototypes
  (Jetzt kostenlos bei Figma anmelden)
• Framer: Creation of the motion design and the animation language
• Adobe After Effects: Creation of interactive prototypes, can be tested directly on users
• ProtoPie or
• CINEMA 4D by Maxon: Creation of 3D elementsBlenderWeb Development

: JavaScript library for all sorts of animations, very performant

• GreenSock: High-performance SVG animations
• LottieFilesChrome or Mozilla Developer Tools: Measuring load time and simulating different devices
• : Code version management
• BitbucketSEO Tools

for keyword research and keyword tracking

• KWFinder for competitive analysis and off-page planning
• Ahrefs for technical SEO measures and their verification
• Screaming Frog SEO Spider for reporting and development of the KPIs
• Looker StudioRelaunch Website: Frequently asked questions and answers

How much does a website relaunch cost (approximately)?

The complete relaunch for a local company (hairdresser or similar) costs between €3,000 and €9,000. For medium-sized companies, the budget is between €9,000 and €30,000. For (larger) online shops or companies, the price for a website relaunch can also rise to well over €20,000.

How long does a relaunch take?

The duration of the relaunch also depends on the size of the website, the amount of necessary renewals, and the size of the team. For small websites a relaunch can be finished already after 3 months. Large projects, on the other hand, often take between 8 and 18 months.

How often do you need a relaunch?

If a website is properly redesigned, you are first of all well positioned. Therefore, concentrate first on expanding your homepage piece by piece. Mini relaunches can occur time and again. Larger relaunches will then only be necessary every 4-5 years.

Website Relaunch: 12-point concept (+5 tips for more success after the redesign) as PDF for download

You now know what you need to pay attention to in the redesign. In the following PDF you will find all important infos (+ some exclusive tips) summarized and divided into the different phases.

Click here to go to our

12-point website Relaunch concept as PDFWebsite Relaunch: Your next steps after this article.

If you've gone through this article completely, you now have a concrete plan on how to carry out your upcoming website relaunch successfully.

First, download our free 11-point concept.

Next, you work through this list step by step - the first tasks in the list consist of figuring out which type of relaunch you should carry out. Then, you discuss your expectations, goals, and problems internally.

And most importantly: Take the time you need for a concrete plan and a high-quality implementation when choosing the agency(ies) and the relaunch itself - so, no one will definitely have to tell you that 'the relaunch was botched'.

Und ganz wichtig: Lasst Euch bei der Auswahl der Agentur(en) und auch dem Relaunch selbst die Zeit, die es für eine konkrete Planung und eine hochwertige Umsetzung benötigt – so müsst Ihr Euch dann im Nachgang auch mit Garantie von niemandem anhören, dass der „Relaunch verhunzt wurde“.