The 15 most creative landing page examples

A landing page is there to generate leads and pick up prospective customers for freebies, your products or your services after they have found it via your social media ads, your newsletter, Google or another marketing campaign. The subsequent goal is to turn interested parties into customers or downloaders. "Provoking" this jump as often as possible is the art of a good landing page.

You can compare a landing page to raising a child. After birth, the lifelong task is to ensure that the child can develop optimally. Advice here, a nudge there. A landing page is similar - just not nearly as expensive as a child. Once you have equipped your landing page with all the relevant elements (birth), you need to keep testing and improving it (raising). After all, it's all about optimizing the conversion rate. It is extremely rare for a landing page to deliver what it is supposed to at the first attempt. There are too many factors at play.

We have picked out 15 great landing page examples to get you creative, give you optimization potential or simply as initial inspiration before you have even made a plan for your landing page. We also break down exactly what is important for a landing page, what mistakes are often made and what software you can use to create a landing page.

Table of contents

1. What is important for a good landing page?

2. The most common landing page mistakes - so you can avoid them

3. Which tools are suitable for creating landing pages?

4. 15 examples of successful landing pages

5. One more unsolicited piece of advice at the end

What makes a good landing page?

First of all, it should be made clear that there is no ultimate magic formula for THE perfect landing page. If someone promises this, keep your distance from them. The reason for this is obvious: everyone pursues a different goal with a landing page, addresses different target groups and expects different degrees of warmth from contacts. What we can give you, however, as a basis for a potentially good landing page:

• Check the target group - First of all, you need to know who should come to your landing page and, above all, where they come from. Are the users already warmed up because they've already had contact with your brand, or are they ice cold because they jumped on one of your ads? You need to build your landing page according to the answer.
• Provide an appealing but appropriate design - It feels like 80% of the landing pages we see are nothing to look at. Nevertheless, these examples do not have to be considered a failure. However, you can increase the positive effect of your landing page by placing just as much emphasis on the design as on all the other points in the list. Studies have shown often enough that users who feel attracted by an appealing design are more likely to stay on a website than if it has a run-of-the-mill look. At this point, there is another question for you: What kind of designs does your audience like?
• Choose the right form - The form is the centerpiece of your landing page. There is no right or wrong way to do this. Basically, you should ask for as little data as possible - Germans are particularly sensitive anyway. But ask for everything you need to know. If it's just a freebie, the e-mail address is usually enough. If you want to deliver an information package, more data is required. You should also keep the design of a landing page form simple. The more relaxed users can fill out the form, the more likely they are to do so. Ghost texts are helpful here. Emotional questions that focus on the user's concerns make them more willing to reveal more about themselves. And absolutely, absolutely, absolutely important: the form must be mobile-friendly - after all, the preferred use of smartphones and the like continues to increase.
• Get inspiration - go on a home visit to all kinds of landing pages that you think are targeting the same audience. Check what other companies are doing and, if possible, exchange ideas - the best way to do this is on LinkedIn. You rarely have access to traffic and CVR data, but you can often find out which elements, which designs and which choice of words could go down well with your target group on the inspiration tour.
• Test, test, oh and: test - As I said, hardly any landing page has worked exceptionally well on the first attempt. Landing pages are theoretically eternally unfinished projects - a horror for every perfectionist. The art of a good landing page is to constantly establish new things in order to increase conversion and to test them. Keyword: A/B testing!

The most common landing page mistakes - so you can avoid them

Many mistakes are made when creating landing pages. But don't let this put you off. We've thought about the most common mistakes that are made. We've narrowed it down to four. If you avoid these, you're on the right track.

Mistake 1: Don't use a standard template, put your name on it and assume it will work. Whether you start with WordPress or a construction kit, the most beautiful templates are usually already in use umpteen times. If you only change the brand name and adapt the content a little, this shows little individuality. But users are spoiled. You can use a template, but customize it as if you had programmed it yourself. Landing pages are a highly personalized affair. Such requirements are less cumbersome for websites.

Mistake 2: Poor structure and over-complicated thinking. A landing page is a sales page. And just as you wouldn't want to spend half an hour in a consumer electronics store being told by the salesperson why device A is better than device B, your visitors don't want to be pumped full of unnecessary information on your landing page either. Use clear call-to-actions, simple buttons and, above all, a common thread from the beginning to the end of your landing page. This leads us to mistake 3.

Mistake 3: Too much text and blah blah blah! Keep text content short and occasionally use bullet points to list benefits, for example. Pay attention to readability and clarity. Good copywriting also plays a major role - words that sell. In any case, find a middle ground, as textual content is still relevant for SEO.

Mistake 4: Emotionless landing pages are a waste of time. Once again: landing pages are sales pages. And only those who present the product or service emotionally will sell. This starts with showing yourself as a solution to a problem and not writing about how great your product is or even worse: how great you are. Awakening emotions in potential customers is not that difficult. Harness the power of storytelling. You should also use elements in which you show testimonials, reviews, mentions in the press, well-known brands as references or break down topics such as sustainability and diversity in relation to your product. This will generate trust.

Which tools are suitable for creating landing pages?

The biggest mistakes have been avoided, you have taken our tips to heart, and you have a concept and common thread for your landing page. Implementation follows. There are several options available to you, depending on your level of technical expertise.

Website construction kits

Using a website builder is the easiest way to create a landing page. You usually don't need much prior knowledge for this, but you can create professional pages. The disadvantage can (but does not have to) be that your customization options are limited. Don't be confused by the term "website builder". Almost all website builders can also be used to create landing pages. On OMR-Reviews you can compare various providers such as

• page4 Homepagebaukasten
• Squarespace
• ePages
• Jimdo
• Wix

Content Management Systems (CMS)

It's a little more challenging if you use content management systems. This definitely gives you more options to customize your landing page, but a CMS also requires training time and a pinch of expertise. On OMR-Reviews you can compare various providers such as

• WordPress
• Storyblok
• Joomla
• Contentful
• TYPO3

Store systems

Store systems are primarily there to enable you to create an online store. Since it is also about selling, it makes sense that store system providers also enable you to create landing pages with their tool. On OMR-Reviews you can compare various providers such as

• Shopify
• shopware
• WooCommerce
• Ecwid
• OXID

15 examples of successful landing pages

If you haven't scrolled past the previous parts, we're finally delivering on our promise in this article: Examples of good landing pages. However, if you have scrolled over and only wanted to know how to create a successful landing page based on the examples, you should scroll back to the beginning. You won't get the knowledge you need from the landing page examples alone. They only show examples that are either memorable, have a good CVR or have helped brands to fame. None of them can be copied 1:1, but are purely for website design inspiration.

1. Dipsea

Everyone can see what Dipsea is all about at first glance. It combines good, attention-grabbing design, an impressive headline and a clear call-to-action in the form of a button. Visitors can also become interactive by clicking on the play button on their smartphone. An excerpt from an audio story like Dipsea can be heard there.

This landing page example is hard to beat in terms of simplification and good looks. And that's exactly what a good landing page is all about: Challenging users as little as possible and "driving" them quickly to the conversion goal. The rest of Dipsea's landing page shows the benefits of the service, mentions in well-known magazines and testimonials from existing customers.

Dipsea offers slightly different audio stories.

2. Wistia

With this B2B landing page example, the message is clear: create a free account to use Wistia. The platform is a counterpart to YouTube, but is aimed at marketers in the B2B sector. This is a good landing page because it is also kept simple and the form is limited to the bare essentials. If you don't really need the data, you can even leave out the bottom field of the form. The task for visitors is crystal clear and has no hurdles. The blue color also exudes seriousness.

Wistia is a video hosting platform for B2B marketers.

3. Unbounce

Let's go straight to the point: the design is not particularly appealing. But Unbounce

The intrusiveness is eliminated by the fact that an alternative is available in brackets below the button. Incidentally, Unbounce has several different landing pages in action. Some of them are also nice to look at. We are also talking about a good example here with regard to Unbounce, because the right landing page should be created for each target group.

Unbounce offer landing page courses.

4. Bills.com

Within four places in our landing page example ranking, we've seen a big increase in terms of simplicity. The crowning glory is Bills.com's landing page. Before it goes to the crucial form, it filters which users are eligible for debt advice - at least it should appear that way.

First, the debt amount is requested. This is followed by two more questions. Meanwhile, the visitors' basic nervousness increases as they wonder whether a solution to their problems awaits them at the end of the three questions. They are relieved when the form appears in step four. The CVR will be high at Bills.com.

Debt can be managed with bills.com.

5. Trulia

At first glance, Trulia triggers with emotion. Finding a home is also relevant for a large target group when it comes to both buying and renting a property. The image and headline clearly show what can be found here. All users have to do is enter their city: Enter the city in which they are looking for a house or apartment. Above the fold, there are also three briefly described reasons why Trulia is the right contact in this matter.

Real estate can be bought, rented or sold via Trulia.

6. AbenteuerWege

The above-the-fold area is already optimally equipped. An image triggers the idea of going hiking in a beautiful landscape, below it a rating shows why AbenteuerWege is a top contact for such hikes, and below that a short text explains the main keyword of the landing page. For once, a CTA button or a form are not visible at the top of the page. For good reason.

The conversion goal for this landing page example is the booking of a planned hike. AbenteuerWege has to do some work first to convince potential customers. Getting visitors to spend money after landing on a landing page is the highest art in this field. That's why the AbenteuerWege landing page consists of other parts that are designed to convince.

Individual hiking tours can be booked on AbenteuerWege.

7. Die Zeit

Well-known newspapers such as Die Zeit also think about conversions. This landing page example is all about getting subscribers. The clean design and the choice between two products stand out. Die Zeit also plays the offer game by showing what visitors can save. The pink bubble is also a trigger. Below it are benefits that are intended to appeal to users who still need to be convinced.

Time generates new subscribers for the print or digital version through the landing page.

8. Evernote

To set a good example as a landing page, it is sometimes enough to show and write what to expect behind a product. This is how Evernote does it cleverly, by explaining what Evernote does and showing originality at the same time. A screenshot shows that the notes app works both on mobile and on the computer. On the right, short blocks of text explain the advantages of Evernote. Although Evernote provides so much information above the fold, the landing page is clear and not overloaded.

Evernote is an app for organizing notes, tasks and appointments.

9. Librio

Librio's service is to create personalized children's books. Sales should be booming, if the figures on the landing page are to be believed. There are 200,000 happy customers and an outstanding rating. Librio also makes it clear how long the delivery time is, for which age group the books are intended and what the company's purpose is. In combination with the illustrated books, this landing page quickly helps many visitors to make a decision.

Children's books can be personalized on Librio.

10. Basecamp

Basecamp takes a completely different approach. Without graphics or images, the company uses the headline to trigger the subconscious urge to follow the crowd. The landing page example shows the influence of sales psychology. You can also see the features of the project management tool, how much the business version costs and that the software can be tested for free for 30 days. If the visitor scrolls further down the landing page, other well-known apps such as Slack promote trust in Basecamp. There are also FAQs and a growth chart.

Basecamp is a project management software.

11. Zendesk

Zendesk is a perfect landing page example for two reasons: gets to the point quickly and has an eye-catching egg that moves as if something is hatching until one of the buttons is pressed. Without beating around the bush, Zendesk wants visitors to register directly. This means that visitors are already warmed up when they reach the landing page. The conversion is shortened by the option to log in via Google. In this case, there is no need to fill out time-consuming forms, which many users prefer.

Zendesk offers a cloud-based customer support platform.

12. Webprofits

Webprofits also provides a good example of a landing page. The form is divided into several steps, which makes it more convenient for visitors. In addition, the headline and screenshot show what you get. A chat and phone number prove that Webprofits is already showing interest in visitors, even though they are not initially paying customers. This increases appreciation.

Webprofit does marketing for challenging brands.

13. Optimizely

The software developer Optimizely stands out with a simple but serious design and well-considered parts. Users enter with a block of text and a headline, below which they have the option of obtaining more information or contacting the company via a CTA. However, this is not the aim of the landing page. The focus is on the choice of function in the middle of the holistic landing page example. There, Optimizely first lets the user choose which position they hold in their respective company. Different CTAs are then hidden behind each individual tab. Big names such as IBM and American Express also inspire trust.

Optimizely can be used to optimize digital processes in the company.

14. Realbest

Selling a house or apartment can be a lengthy and complex process. To simplify the process, Realbest has done it right: an uncomplicated landing page so that visitors can easily calculate the value of their property. Seriousness is shown by the two SSL tags and a telephone number.

In addition, a longer text explains how the calculation works and the benefits to be gained from it. It doesn't matter that the text is long. In our opinion, it is hardly ever read anyway, as the hurdle of selecting a house or apartment and starting the calculation is low. More content than that up to the end of the milky photo is therefore hardly relevant on the Realbest landing page.

The value of your own property can be determined on Realbest.

15. Text, Text, Baby

We conclude our ranking with Stephan Park, who has made a name for himself in the B2B sector as the "Quotenchinese". He passes on his knowledge as a copywriter in his course "Text, text, baby!", for which this landing page is intended. In addition to humor and a good headline, trust is initially created through references.

The aim of the landing page is to book the course. Bright colors in an attractive design, video testimonials from customers and many other parts help to achieve this without being too much. Even the CTA button under the headline triggers a specific request and delivers a benefit, even though the labeling is quite long.

Text, text, baby! sells a copywriting course.

One last piece of unsolicited advice at the end

Because we can't say it often enough: Each of the 15 landing page examples has its own personal charm and benefits. First consider what you want to achieve with your landing page and pick out suitable examples.

Ask yourself what you want visitors to convert to on your landing page and whether the central theme and trigger points would appeal to you if you were a potential customer. And once the first version of your landing page is online, you need to constantly test and optimize it.