In 5 Steps to Your Perfect Instagram Bio

1. What is the Bio on Instagram and why is it important?
2. Step 1: Where is the Bio on Instagram?
3. Step 2: What does a good Instagram Bio look like?
4. Step 3: What can you write in your Instagram Bio?
5. Step 4: Edit Instagram Bio - this is how it works!
6. Step 5: Instagram Link in Bio - how to use links on Instagram
7. Conclusion on the Instagram Bio

The Instagram Bio is your digital business card on Instagram, because it is the first thing users see when they visit your profile. Ultimately, it also determines whether the users will follow you or not.

In this article, our guest author & social media expert Madlen Nicolay explains everything you need to know about the Instagram Bio. In addition, we explain step by step what is important when creating your own bio and how you can make your digital business card shine.

What is the Bio on Instagram and why is it important?

The Instagram Bio is the upper area of your Instagram profile and a decisive factor for your appearance on Instagram and your Social Media Marketing. Because through the bio, your profile is found in the Instagram search and users find out who you are and what you do. In addition to your content, the bio is essential to convince with the first impression, build sympathy and arouse interest. If you should now ask yourself how you can even create an Instagram account and what a suitable Social Media Concept looks like, check our ContentHub.

The following belong to the Instagram Bio:

• Profile picture
• Username
• Name
• Profile
• Link
• Address information (optional for business accounts)
• Action button (optional for business & creator accounts)
• Contact button (optional for business & creator accounts)

Source: own presentation

Step 1: Where is the Bio on Instagram?

Since Instagram is very concerned with user-friendliness, you can easily find your bio: go to your profile in the Instagram app by tapping on your profile picture. You will then see your bio in the upper area of your profile.

Source: own presentation

Step 2: What does a good Instagram Bio look like?

You can recognize a good Instagram Bio by the fact that you absolutely want to know more about the person or the company and can't resist clicking the "Follow" button. The best bios are short, easy to understand and show personality.

In short, a good Bio meets the following aspects:

• Shows who you are
• Shows what you do
• Shows the value you offer
• Speaks to your target audience
• Builds sympathy
• Fits to your branding
• Is current
• Has a clear Call-to-Action
  

Step 3: What can you write in your Instagram Bio?

At this point, pencil and paper - or at least a digital note app - must be brought out! Because to decide what you write in your bio, you have to summarize:

• ... who you are.
• ... what you offer.
• ... what makes you special.
• ... what the users get out of following you.

As if that wasn't already enough, you only have 150 characters available in your bio. It doesn't matter whether you use the 150 characters completely or not. Here, informative bullet points, a clever sentence etc. can stand - the main thing is that the user quickly understands the essential information.

A little tip: Don't overdo it, because you can edit your bio at any time. Most of the time it's a process until you have created the perfect bio. It's important to incorporate personality. For a person, for example, this could be something that makes them special, and for a company, the mission.

Here you can find an example of good Instagram Bios:

Source: own presentation

Step 4: Edit Instagram Bio - this is how it works!

To edit your Instagram Bio, simply tap on "Edit profile" on your Instagram profile. This is only shown to the profile owner and not to profile visitors.

Now you can adjust the different areas:

Source: own presentation

Step 5: Instagram Link in Bio - how to use links on Instagram

So far, Instagram offers that only one link can be embedded in the profile. However, there are tools that enable you to share multiple links. A kind of landing page is created on which you can present all important links at a glance.

Linktree

Linktree is a freemium social media reference landing page. Linktree allows you to quickly collect all important links to social media profiles, podcasts, online shops and other websites. The landing page can be individually designed so that your own branding can also be continued. Linktree offers a free basic version as well as versions with further possibilities to various payment plans.

+ Creation is fast

- Only via a redirect do users get to your website

Link page on your own website

If you already own a website, you can also create your own landing page for your links there. This way you are completely flexible in the design.

+ Traffic directly on your own website

- Creation takes longer

Under Social Media Suites you will find further tools and information on practical software with which you can create a landing page for your Instagram Bio.

Conclusion on the Instagram Bio

Now you know everything to create your own Instagram Bio that serves you as your digital business card on Instagram. Make good use of the restricted space, but don't get upset if your bio is not yet 100% perfect. Over time, you will get a feel for it.