Selligent Marketing Cloud vs. Bloomreach

What is Selligent Marketing Cloud?

Selligent describes the Selligent Marketing Cloud as a B2C platform for marketing automation. The software is designed to allow marketers to engage with their existing customers in a personalized and automated way, whether on their own website, via email, on mobile (SMS, push messages and in-app messages), social (targeting existing customers on major social networks) and print (mailings or other printed materials). The basis for this is their own Customer Data Platform. The usage fees depend on the size of the database. Selligent originates from Belgium and, according to their statements, has ten branches in the USA and Europe.

What is Bloomreach?

Bloomreach personalizes the e-commerce experience. Its data engine unifies real-time customer and product data so businesses understand what customers really want. By connecting that understanding to every channel, the e-commerce experience becomes limitless — reflecting a changing customer as they shop. Amplified by the speed and scale of Loomi, Bloomreach's AI for e-commerce, this creates endless new paths to purchase. Bloomreach products include: Engagement, a marketing automation platform; Discovery, an e-commerce search solution; Content, a headless CMS; and Clarity, AI-powered conversational shopping. The company has multiple AI patents and serves global brands that include Williams-Sonoma, Bosch, Puma, and Marks & Spencer.