Salesforce Einstein vs. cobra CRM

What is Salesforce Einstein?

Salesforce Einstein describes itself as a "smart CRM assistant", which allows decisions to be made quickly based on artificial intelligence, employee productivity to be increased, and customer satisfaction to be enhanced. The functions of the tool include making forecasts and recommendations, embedding insights into data sets or apps, and integrating AI into workflows and business processes. Salesforce Einstein is part of the Salesforce Cloud products, the price of the tool can be requested through these.

Do you want to learn more about the services of Salesforce? You can find all the tools and helpful articles about the products on our Company Overview Page of Salesforce.

What is cobra CRM?

cobra develops and sells Customer Relationship (CRM) and Customer Experience (CXM) management solutions, as well as portal and event management solutions, made in Germany as part of its platform strategy. These are fully compliant with data protection regulations. This supports internal customer, campaign, and lead management based on 360-degree information in compliance with GDPR. Efficiency and productivity improvements are intended to be achieved through workflow engines, automations, and AI. In conjunction with cobra portal solutions that enable self-service, this is supposed to lead to better customer experiences and thus to greater customer satisfaction.