Oracle Eloqua vs. DYMATRIX Customer Experience Platform

What is Oracle Eloqua?

Oracle Eloqua allows for the orchestration of B2B and target audience campaigns, and the personalization of communication as such. In addition, the solution offers segmentation and targeting, lead and asset management, alignment of sales and marketing, marketing measurement, and essentially - an expandable and scalable platform. Advantages of using Oracle Eloqua include improved ABM strategies and market launch times, cleaner contact data, more leads and sales successes. A demo can be viewed on the website.

The DYMATRIX Customer Experience Platform (CXP) makes it easy to master complex marketing requirements. It connects and analyses customer data from all online and offline channels - for a deep customer understanding. This creates personalized experiences that inspire customers at exactly the right time via the right channels. It strengthens customer loyalty, increases the conversion rate and makes marketing processes more efficient. The CXP is "Made in Germany" and fulfils the highest data protection standards.

One platform, all products for successful customer experience management:

CDP: Holistic customer view through 360° real-time customer profiles
Marketing Automation: Automated, personalized omnichannel campaigns
Predictive Analytics: AI-supported models such as Next Best Offer or Customer Lifetime Value
Customer Analytics: Clear dashboards for analyzing customer structure and behaviour, product groups and channels
Personalization: Display of real-time recommendations across all channels
Web Analytics: Granular analyses for data-based decisions
CRM-Software: Central insights into customer profiles and task management