DYMATRIX Customer Data Platform vs. Tealium

The DYMATRIX Customer Data Platform (CDP) forms the heart of the DYMATRIX Customer Experience Platform (CXP). Customer, product, behavioral, and transaction data from online and offline channels are consolidated in a central golden profile. This provides the basis for targeted, personalized omnichannel marketing campaigns—for experiences that inspire. The flexible data model makes it possible to map a wide variety of business-specific requirements. Powerful interfaces seamlessly integrate existing systems such as online shops, branches, PIM, and CRM solutions. This creates a central hub with all relevant data as a single point of truth. The platform is “Made in Germany” and meets the highest data protection standards.

What is Tealium?

Tealium offers its customers, in addition to a solution for tag management, with the Tealium Customer Data Hub a Customer Data Platform (CDP) that helps to collect and enrich target group-specific data in real time, recognize correlations contained therein, and then integrate the collected information into the company's own data warehouse or BI tool. The data can be merged from over 1,000 customer data sources, such as the company's own social media accounts, its own shop system, marketplaces or the cross-channel advertising tool being used, and the data enrichment takes place afterwards flexibly at the event, visit, visitor, or omnichannel level. The prices depend on the range of functions and can be requested directly from the company based in Munich, an indicator: Tealium primarily offers solutions for enterprises.