DYMATRIX Customer Data Platform vs. Klaviyo

The DYMATRIX Customer Data Platform (CDP) forms the heart of the DYMATRIX Customer Experience Platform (CXP). Customer, product, behavioral, and transaction data from online and offline channels are consolidated in a central golden profile. This provides the basis for targeted, personalized omnichannel marketing campaigns—for experiences that inspire. The flexible data model makes it possible to map a wide variety of business-specific requirements. Powerful interfaces seamlessly integrate existing systems such as online shops, branches, PIM, and CRM solutions. This creates a central hub with all relevant data as a single point of truth. The platform is “Made in Germany” and meets the highest data protection standards.

What is Klaviyo?

Klaviyo is a US-based marketing automation tool that is particularly aimed at e-commerce companies. It is compatible with common shop systems such as Shopify, Woo Commerce and Magento. Klaviyo allows users to segment their customer data and send automated emails and SMS messages from the customer database to increase revenue per customer. Users can also build multi-level "email flows" with welcome emails, discounts or review requests. In addition, the database can be linked to social advertising measures to target Custom or Lookalike Audiences on Facebook. Klaviyo is a GDPR-compliant email marketing software.

You can get advice on email marketing with Klaviyo from our partner Inbox Marketing.