Clarabridge CX Social (zuvor Engage) vs. Hootsuite

What is Clarabridge CX Social (formerly Engage)?

Clarabridge Engage has undergone two name changes in recent years. The software became known as Engago and after being acquired by Clarabridge, it became CX Social. Today, the engagement tool is known as Clarabridge Engage and helps to keep an eye on customer communication via social media. Messages from Facebook, Twitter, Instagram, Whatsapp & Co. are centrally collected and analyzed for their content. This allows the marketing team to quickly respond to cries for help or complaints. At the same time, the complete communication history across all channels with the customers is visible. Of course, you can also respond directly via Clarabridge Engage.

What is Hootsuite?

Hootsuite aims to simplify the planning, creation, and analysis of social media campaigns on all major platforms, from Facebook to Instagram to Pinterest. The software is designed to make work easier for social teams, primarily through a central inbox with all messages from the various social networks, and by facilitating easy distribution of upcoming tasks to all team members. So, all social tasks in one place.