Braze vs. DYMATRIX Customer Experience Platform

What is Braze?

Braze's Customer Engagement Platform enables businesses to offer their customers relevant experiences in real time. The interactions - whether via email, SMS, mobile or web push, or within an app - assist users in building a personal connection with their customers. The functionality of the tool primarily lies in the cross-channel personalization of notifications and interactions, customer retention, campaign optimization through detailed reporting, and data management. Braze offers on-demand customer packages with the desired services. The software now counts more than 1,000 customers in 50 countries.

The DYMATRIX Customer Experience Platform (CXP) makes it easy to master complex marketing requirements. It connects and analyses customer data from all online and offline channels - for a deep customer understanding. This creates personalized experiences that inspire customers at exactly the right time via the right channels. It strengthens customer loyalty, increases the conversion rate and makes marketing processes more efficient. The CXP is "Made in Germany" and fulfils the highest data protection standards.

One platform, all products for successful customer experience management:

CDP: Holistic customer view through 360° real-time customer profiles
Marketing Automation: Automated, personalized omnichannel campaigns
Predictive Analytics: AI-supported models such as Next Best Offer or Customer Lifetime Value
Customer Analytics: Clear dashboards for analyzing customer structure and behaviour, product groups and channels
Personalization: Display of real-time recommendations across all channels
Web Analytics: Granular analyses for data-based decisions
CRM-Software: Central insights into customer profiles and task management