These are the Advantages of Product Information Management

The eye buys – this also applies when you want to sell your products across multiple channels. Whether it's the Click-and-Collect-Service, in the print catalog or online shop, at all touchpoints you should communicate the data and information of your products as extensively as possible. For example, a missing picture could quickly lead to your customers no longer choosing your product in the online shop.

Softwares from the field of Product Information Management (PIM) support you in linking your sales channels and creating the necessary product information. What's behind it and most importantly, the specific advantages that PIM offers you in your trade, we show in this article.

What are PIM-Softwares?

PIM systems help you in Product data management and to structure, manage, and translate your product information. You can also distribute this information across various marketing and sales channels using suitable PIM software. With a PIM system, your business processes are standardized and effectively carried out by centrally and location-independently collecting and managing the product data, thus providing the basis for successful omni-channel marketing.

Moreover, PIM systems can process many different data formats such as marketing data (e.g., designations, descriptions, and labels), media files (e.g., photos, graphics, videos, and documents), technical data (e.g., dimensions, weight, and other specifications) as well as design data (e.g., sizes, colors, and materials). PIM softwares distribute the data to marketing and sales channels such as e-commerce, point of sale (PoS), websites, and content management systems, apps, social media, or print advertising materials (e.g., catalogs, labels, datasheets, flyers, and manuals). Various export formats such as .XLS or .CSV are also available to you.

Here are the top 5 benefits of PIM

If you offer your customers an extensive product range, the use of PIM software is worthwhile regardless of your company size. In general, you can use PIM softwares to spread high-quality product information across all sales channels for your customers. You can also save a lot of time as many work steps are eliminated through standardized processes and the distribution of information is faster.

We will now show you the other benefits of using a PIM software.

Target group-specific approach

Every customer approaches product search with different expectations and needs before a purchase. In addition, they use various channels, including websites, magazines, or acquaintances. Therefore, it is essential to link all channels and ensure they are coordinated. A PIM software aids you in grabbing your customers throughout the customer journey and at the same time, address the various target groups. Detailed, useful, and error-free product information is very decisive for the purchase decision, so you should pay attention to whom you want to address with the preparation of your product data.

Less cost more efficiency

With the help of a PIM system, you can optimize and automate all crucial workflows and information flows about your product. This spares a lot of work and resource expenditure for you and your employees for collecting, entering, or processing all product information. Other departments, such as marketing or sales, also benefit from this in the company, and you can focus more on your core business.

Accelerated Time to Market

The single and central recording of all product data using a PIM system gives you a significant efficiency boost in business processes as double data maintenance or manual efforts are avoided. You can centrally manage and structure all product-related data, such as marketing texts, images, videos, technical data, or prices.

In addition, you have the opportunity to automatically prepare your data for different channels, thereby accelerating the process of the product's publication.

To further optimize the data quality of your products, you can define precise validation rules with a PIM system and prevent incorrect entries, such as a color as a size. This improves the quality and timeliness of your data without any extra effort. In short, PIM reduces your internal efforts and shortens production times as well as the Time-to-Market of your products.

Increasing Conversion Rates

Only with complete product data your customers will feel better, potentially reducing the number of shopping cart abandonments or returns. Also, you enhance your shop's visibility in search engines. These benefits promote the buying process and simultaneously increase conversions. Your customers are more likely to decide for your product if they find convincing pictures and helpful information.

Improved product data quality

With product information management, you cannot only manage your data centrally but also have the possibility to define uniform standards for product descriptions, their nature and scope, correct units of measurement, and image material. To make your product data uniform and complete, appropriate data models in a PIM system will help you.

How to implement the PIM benefits with these systems

You can implement the mentioned benefits with a PIM system. On our Software review platform OMR Reviews you can find in the corresponding category the proper softwares.

We are going to show you a suitable PIM system with the example of the software Syndigo. This is an Active Content Engine that assists you across the entire commerce ecosystem. Syndigo is a partner and recognized market leader in managing master data, product information, digital assets, content syndication, and analysis in many industries, including food, food service, or home improvement/DIY.

The PIM software offers you a 360° solution, including the creation of content such as rich/enhanced content or interactive tours. You can also analyze how the customer journey to the online shop, retailer, and marketplace is designed.

Conclusion

To make your product information fully available to your customers, the use of a PIM software is worthwhile. It offers you the benefit of a targeted approach and central management of your data across multiple channels. An appropriate software aids you in saving costs and manual effort and increase your conversions. The more product information you can provide to your customers, the fewer shopping cart abandonment and return shipments you might expect afterward. It is worthwhile to use a suitable system to automate your processes and save a lot of time.