With these tools, Everdrop has become the largest brand for sustainable cleaning products.

E-commerce platforms and shop systems are software used to open and operate your own webshop, enabling you to conduct E-commerce. From standard and expected functionalities of an online shop to customer and product data, content and layout to optimization and customization, there are many different features that distinguish online shops. While the majority of solutions are primarily geared towards online sales of B2C products, there are also solutions tailored for B2B. B2C solutions have traditionally been more focused on physical retail, but now a number of solutions also offer the possibility of selling digital products. From the moment a customer lands on the online shop to the point when the order is processed and shipped, e-commerce platforms create a seamless experience that is optimized based on existing data and captures new insights for ongoing customer communication. E-commerce platforms can usually be integrated with inventory management software and dropshipping software. Shop systems also offer interfaces and integrations to CRM software, ERP systems, supply chain and logistics software, and payment service providers. Some webshop software also includes integrated SEO tools. When evaluating e-commerce platforms, consideration should be given to compatibility with existing software such as inventory management and CRM, the technical know-how required for the implementation and management of the software solution, the potential degree of platform customization, and of course the cost-benefit ratio or return on investment. Want to improve your e-commerce strategy and learn from experts? Then the OMR Strategy Guide to E-Commerce is just right for you! It offers over 100 pages of practical knowledge for getting started in e-commerce.

Marketers use email marketing software to design, personalize, and send promotional emails or newsletters to appropriate target groups. While emails containing advertising content are usually directed at individual people and small groups, regular newsletters are often sent to all contacts or specific customer segments. Since many contacts can be reached very cost-effectively, email marketing is a very exciting channel that continues to enjoy great popularity. The functions included in email marketing software vary depending on the provider. In principle, however, marketers can use newsletter software to design and create bespoke emails using HTML and CSS. As a rule, the providers of email marketing software also provide easy-to-use, visual editors that can be used to implement emails and newsletters without any prior scripting knowledge. When sending newsletters, it is not only security that is important, but also legal compliance. It is therefore incredibly important that email marketing tools include functions that comply with the extensive data protection laws in certain countries, such as the GDPR in Germany. This includes, for example, that all recipients must have agreed to receive the emails with a double opt-in. In addition to the creation and sending of targeted marketing emails, email marketing tools can be used to segment recipients, manage newsletter cancellations, and track open rates, dwell time, and link clicks. Email marketing tools are often integrated with CRM software or the tools themselves act as CRM systems. This expands the segmentation functions that are usually already available in email marketing software, and recipients can be targeted even more accurately. In addition, email marketing is often a crucial component of marketing automation software, which is why the software occasionally appears in both categories. To qualify as email marketing software, the solution must: * enable the creation and sending of emails or newsletters via an HTML or WYSIWYG editor * offer a selection of email templates * give users the option to preview the email and send it as a test email * save, manage, segment, and track email contact lists * provide campaign-based reports and analyses If you want to further your education in email marketing and learn from experts, then the OMR Professionals Guide to E-Mail-Marketing is just right for you! It offers 107 pages of concentrated expert knowledge on email marketing. And if you prefer to learn in a flexible e-learning format, take a look at the OMR Email Marketing Deep Dive Webinar and the OMR Academy E-Mail-Marketing Fundamentals E-Learning Course.

In Influencer Marketing, the reach and popularity of public figures are leveraged to promote products and brands to certain communities (the so-called "followers" of the influencer) through them and their social media channels. Influencer Marketing Software is used to identify suitable influencers, connect with them, and manage the campaigns and relationships with them. Depending on the definition, Influencer Marketing Tools are primarily databases or marketplaces in which companies can filter specifically for influencers based on search criteria. In addition, the tools can include features for direct communication, functions for content curation, and functions for managing and evaluating the campaigns carried out with the influencers. Influencer Marketing Software is mainly used in agencies and companies with extensive social media strategies. Influencer Marketing Softwares are often used to support other Social-Media-Softwares. Do you want to become real Influencer Marketing professionals? Almost 100 pages of concentrated expert knowledge await you in the OMR Professionals Guide to Influencer Marketing. If you would rather learn live from experts, the OMR Influencer Deep Dive Sprint is just the thing for you.

Business Intelligence tools, also known as BI tools, are particularly relevant for companies that are aware of the importance of data and the relevance of evaluating it. BI tools help bring transparency to a company's data, offering the ability to visualize and analyze data in order to make informed decisions. Nowadays, every company accesses large amounts of data, making BI software a necessity in order to better understand and respond to this data. The advantages of using business intelligence software primarily lie in the easy visualization and understanding of business and customer data. They combine all company data sources onto a single platform, thereby establishing cross-departmental connections. The visualization of the data also aids in data-driven decision making, thereby optimizing operations. Some Business Intelligence tools, therefore, offer integrations with web analytics software.

Data visualization tools translate data and metrics into charts and graphs, helping businesses to measure business metrics and key performance indicators (KPIs) for more efficient performance tracking and target achievement. The software displays quantitative data in easy-to-understand visualizations. Besides charts and graphs, data visualization tools also offer other visualization formats such as reports and dashboards. These can be created, displayed in the form of scorecards, and shared as reports. Some data visualization platforms offer drag-and-drop features and intuitive user interfaces (UI), so that average business users can easily work with the software. Others also offer the ability to create dashboards with code. Data visualization solutions combine data from many different sources such as databases, file uploads, and other business software. Depending on the software, IT involvement or programming skills may be necessary to connect applications and databases. Dashboards with real-time data can be used in different departments and management levels to understand complex business applications like ERP systems and CRM software and their data. The visualizations can also be exported and shared in the form of reports via email to share processed data with busy executives or customers. In addition, many data visualization software solutions offer functions for exporting created diagrams and graphics. These can then be used to create content like presentations. Data visualization software usually allows collaboration with multiple users across multiple devices. If users are simply looking for a tool for creating diagrams, a diagram software is a suitable alternative to data visualization programs. Data visualization tools were developed for benchmarking and visualizing important key figures, thus they are not suitable for comprehensive or complicated data analysis. Even though some data visualization tools provide functions for drill-down or data linking, the main purpose of data visualization tools is to create dashboards and visualizations for business-critical data. Users who want to perform extensive analyses should look for an analytics software. With these, companies can quickly perform data queries and visualizations without IT support. If business users or developers want to integrate their visualizations into other applications, they should use a Business Intelligence software (BI).