These are the 4 Advantages of a CRM System

In a customer relationship, you gather countless information – from your point of contact data to the offers you've made and complaints. To keep your customers satisfied with you and your service in the long term, you need to continuously expand and optimize their experiences with your company.

For this, your collected data provides an ideal basis, to always have all the information about your customers at hand and to offer them a tailor-made experience. They also support you in the buying process from identification of sales opportunities to contract conclusion. A CRM system can assist you in sorting and processing this information.

CRM stands for Customer Relationship Management and aims to achieve just that – significantly improving relations with your customers. In this post, you will learn how a CRM system can assist you, what benefits it brings and with which software you can successfully implement your customer relationship management.

How a CRM system supports you

A CRM system assists you by centralizing your accumulated customer information. Through your digital customer files, in which all contact data, phone calls, emails, marketing campaigns and offers are stored, each of your colleagues can provide informed information and contribute to a positive customer experience.

In a CRM system, you store all the data of your customers digitally (Source: SAP).

The software therefore offers you a 360-degree view of all
customer-specific events, as it combines sales, marketing and customer service. With such a tool, you will save yourself the annoying rummaging in file folders, notepads and paper files – and also save some office space.

You store all the information about your contacts and their actions digitally, so that you no longer have to manually search for them (Source: SAP).

Furthermore, it is possible to automate customer-oriented processes. The CRM system reminds you automatically of deadlines, notes and mailing lists that you still need to process, so that you can use your free capacities for the care of your customers. They will be positively surprised by your organized and professional appearance and will recommend you to friends and colleagues. Seen this way, Customer Relationship Management is a cost-effective yet powerful form of customer marketing. You can also generate reports and forecasts from your CRM system, which provide you with a detailed insight into your sales statistics and the satisfaction of your customers.

At the push of a button, your CRM tool creates meaningful reports on the buying behavior of your customers.

From these insights, you can develop measures to further improve satisfaction. Because a high level of customer satisfaction is not only good for your image, but it is also significantly cheaper to maintain existing contacts, than to convince new ones. To get the most out of your CRM system, you can tailor it specifically to your company and your processes.

These are the 4 advantages of a CRM system

The consistent use of a Customer Relationship Management system provides various benefits for you and your colleagues.

You sustainably increase your sales opportunities

By making all important information about your customers centrally available to your colleagues, they can better service them. Since all information from sales, marketing and customer service unite in your CRM system, all departments can collaborate across teams, allowing you to create even better and personalized offers. It is also possible to preempt complaints by collecting and processing all relevant information. As your customers feel well taken care of and understood, their willingness to switch will decrease and you will build a long-term, strong relationship with them.

More efficient processes by automating

The CRM software supports you through automation, helping you concentrate on your actual work – the care of your customers. You automatically create reports on the successes of your past sales and marketing campaigns, making it easier for you to make forecasts for the future. As you track your prospects throughout the entire customer journey, you identify additional upselling and cross-selling options, which you automatically play on the channels used by your customers. The generated insights are also suitable for optimizing your products and services.

Improved and more efficient customer service

All customer data from various areas of your company are stored centrally in one place. This gives you a 360-degree view of your customers and their needs, desires and expectations. From this you can draw important conclusions for addressing your target group on their preferred channels and can expand and improve your customer service accordingly.

Use of individualized marketing

Now that you understand your customer better due to the interlinking of all information, you can narrow down your target groups even more accurately in the future and dispatch customized advertising. Your CRM system captures all these advertising campaigns centrally, so colleagues from other departments also know what offer or action the inquirers are referring to. However, individual marketing is not associated with a lot of effort, as you can resort to a centrally maintained customer database, which you can continuously maintain and supplement.

With these software, you can successfully implement CRM

For every company, there is a suitable CRM software, that meets your requirements. Some of the most known solutions, which we also introduce in detail on OMR Reviews based on user feedback and experience reports, are:

SAP CRM

Salesforce CRM

BSI Customer Suite

HubSpot CRM

CentralStationCRM

In the following section we would like to introduce the CRM software SAP Sales Cloud in more detail. With this software, SAP allows you a 360-degree view of your customers. Thanks to the storage of all gathered customer data in one central location, it will be easier for you to convert your leads into customers and prioritize tasks and opportunities. Additionally, the software offers a function with which you can measure your sales productivity and generate customer analytics in real time. An interactive dashboard helps you to always keep your customers in sight and to initiate automated processes and measures depending on the stage in their customer journey. The Contact & Account Management and an Activity & Task Management assist you. You also store product and price lists in the SAP Sales Cloud and can access offers and orders at any time, also via a mobile solution.

The SAP Sales Cloud can be effortlessly linked with your SAP system or other tools to create internal synergies. The Business Technology Platform and the Low/No Code allow for easy development of individual extensions that adapt your CRM even better to your company. You can request the price for your SAP Sales Cloud solution on the company website.

You can connect the SAP Sales Cloud with tools like Microsoft Teams.

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⁠All benefits of the SAP Sales Cloud:

• seamless mobile experience with online and offline access
• enterprise-wide sales automation
• unified view of every customer and every interaction
• comprehensive insights and analysis for buyers
• direct integration into the existing SAP (e.g. ERP) and non-SAP landscapes (3rd party)

Easy opportunity management with guided selling and integrated AI like e.g. deal scoring & recommendations for the “Next best Action” with the SAP Sales Cloud.

Are you still searching or are you already selling?

The organization of all customer data and the use of a single software for more efficient marketing and selling of your products offers major benefits for you and your customers. You save valuable time and yet create a deep, long-term customer relationship in which both parties feel comfortable.

No paper chaos, no missed opportunities, satisfied customers – what more do you want? It's time to introduce a CRM System with the help of CRM Transformation from SAP.