Create Webinar – How to Become a Professional in a Few Steps

Jana Heckmann 4/27/2022

We show you how to create a webinar step by step.

Webinar erstellen GIF

As an expert in a certain field, your knowledge is in demand. Colleagues
need your help, or customers need training on a specific
subject - and you are exactly the right people to talk to. To save time and
resources and reach as many interested parties as possible at the same time,
a webinar is a great solution.

Laptop open, camera on, and just talk? Unfortunately, creating a successful and efficient webinar isn't that quick. We have summarized for you
how to create a webinar in nine steps, what you
should pay attention to and give you tips for successful implementation!

Offer online seminar - this is how you make it

Web + seminar = webinar! The word's combination perfectly describes
the meaning. A seminar on a main topis is held online on the web. There is one person who acts as the main moderator. The moderator shares the knowledge about the topic of the webinar with the participants.

The number of participants can be adjusted individually. Through webinar software, they can also interactively enter into exchange with the moderating person. This differentiates a webinar from a webcast, which often has a higher number of participants and thus fewer interactions. On OMR Reviews you will find a selection of different Webinar software.

Thanks to location-independent communication, knowledge can be imparted in real time using video conference solutions. This way, internal and external colleagues or customers or business partners from different locations can be addressed at the same time. For those interested who were unable to attend the appointment, the webinar can be recorded.

What are the advantages of webinars?

  • Numerous applications: The different functions allow you to design your own online lecture flexibly. As a result, you can offer a wide range of webinars. No matter whether you want to train your software for customers or onboard
    your newest experts - a webinar is an optimal solution here.

    Successful webinars can also turn interested parties in your product into
    paying customers.
  • Exciting interaction: A webinar should not be confused with a dry lecture. Depending on the webinar software, participants can be excited and captivated by exciting interactions. Creating an interactive webinar helps motivate the participants and increase attention. This can include live chats for questions, screen sharing, polls or breakout sessions.
  • Individually adaptable: Should not too many participants attend the webinar? Should the participants' microphones be initially deactivated to avoid disturbances? Would you rather have a presentation or directly tryout an example on the internet? The webinar can be adapted and designed according to your own needs and ideas.

How to create a webinar - with these nine steps you will achieve online seminar success

  1. Choosing a topic: First things first - what should your lecture be about? When you create a live webinar, you should think of an engrossing topic beforehand. You are
    experts in digital marketing, how about a webinar on SEO or social media?

    Our tip for finding a topic: You don't know how to find a suitable topic for
    your target group? Browse your social networks for comments from subscribers who have questions about your company or your products. Questions that have landed by mail, contact form or with colleagues can also be interesting ideas for a webinar. If you still can't think of anything, you can use SEO tools. They offer a good overview of the topics and questions your target audience might have.
  2. Choosing a format: The topic has been found! However, you are not yet ready to offer an online seminar. You should first consider how you want to convey the knowledge. Are you more of the PowerPoint presentation type or can you tell better freely? Would you like to share your screen and possibly
    introduce tools and their functions?

    Brainstorm how you can best address your target group and what goal you are pursuing with the webinar. If it is about presenting or explaining a complicated topic, a PowerPoint probably suits better. However, when training a tool, it helps to explain it live to the audience by screen sharing.  
  3. Webinar software: Since you now know how you want to address your audience, you can choose the right tool for you. The numerous applications offer different
    functions. For example, do you want to limit your number of participants? Should all microphones except yours be muted at the beginning?

    To find the tool tailored to your needs, the ratings of the individual tools in the OMR Reviews category
     Webinar software. will help.The specialized tools assist with the execution of the online seminar. Furthermore, some applications offer you analysis functions for measuring the success of the webinar afterwards. We will introduce you a selection of applications at the end of our step-by-step guide, which you can find on OMR Reviews.
  4. Creating a registration page: For your target group to be able to participate in the webinar, you need a registration page. The page should provide content about the webinar's topic and introduce the company or the moderator. What has this person achieved so far and what makes them an expert? The page should
    animate your target group to register and give a first impression of you
    and your company!
  5. Time to equip: In order to be able to offer a successful online seminar, you need the right equipment! But what tech do you need for a webinar? Fortunately, it doesn't take much. Above all, a good and stable internet connection is important. Participants quickly lose interest or get an unprofessional impression of you if the connection is often interrupted.

    You will also need a microphone, a camera and speakers or headphones. Most laptops have this integrated. Find a quiet room. This way you can avoid disturbances or unpleasant noise.

    ⁠Our webinar tip: Check with your software beforehand which devices are supported. Not all providers support laptops or tablets.
  6. Distributing roles: Think about what roles need to be distributed for your webinar. Usually there is an organizer. This can be your company or you as a moderator. You also need to consider whether there are any co-moderators
    or assistants. These can collect questions from the chat, for example, for an FAQ at the end of the webinar. But the role of your participants also needs to be defined. Can they constantly participate actively in the exchange or only have access to their microphone in certain situations, like in the breakout sessions?
  7. Preparation is everything: To avoid stumbling and convey a professional impression, you should definitely prepare for your webinar. If this
    preparation is missing, your audience will quickly notice and may feel not taken seriously.

    ⁠Since you have already thought about how you want to present your content in the second step, it's now time for its creation. Prepare Powerpoints, with visuals matching the company, and consider a running theme for your training. If you are using slides, they should always be short and to the point. You want to captivate listeners and not bombard them with blocks of text

    Our tip for efficient webinars: You should create an interactive webinar. Involve your audience through polls, breakout sessions or Q&A sessions. This keeps them attentive and lightens the mood.
  8.   Sending invitations: After creating your webinar concept and having set the date and time, it is finally time to send the invitations! Start promoting and announce your webinar. All channels are open to you. Whether it's an e-mail newsletter for your regular customers or various posts on your social media channels - spread the word!

    If participants have to cancel spontaneously or interested parties would like to participate in the webinar, but don't have time, it is worth recording the webinar. Also anyone who may have forgotten something after a few days or weeks, gets the chance to take another look at your webinar.
  9. Rehearsal: Before the webinar spotlight is on you, you should definitely rehearse everything beforehand. Does the screen sharing work? Are all links and images able to be opened?
    Is the internet connection sufficient? This way you can uncover and fix overlooked errors and problems. Moreover, you will be more relaxed in the actual webinar and know what to expect.

With these steps, you are prepared for your webinar! Captivate your audience with
your expert knowledge and excite them with your professional and exciting
performance.

After you have successfully created and conducted your seminar, you should not forget the
follow-up. Send a thank you e-mail to all participants of the webinar. It should also contain the recordings, PowerPoint or exercises.

Webinar software comparison: Which tools are available?

There are numerous tools for conducting your webinar. It is possible to create a free webinar or support your presenation or training with a paid application. We will introduce you to seven of our OMR Reviews webinar softwares.

  1. Webex: Webex is a video conference solution that can schedule meetings from Outlook, Office 365 or Google. By sharing screens, recording meetings and a maximum number of 40,000 participants, the tool can be used for different webinars.
  2. Google Meet: As part of the G Suite, the tool can be used to conduct webinars. Meetings can be planned from the Google calendar or sent by e-mail to participants.
  3. TeamViewer Remote Management: Up to 300 users can participate in an online seminar with TeamViewer. It is also usable on tablets and smartphones in addition to the desktop application.
  4. GetResponse: Besides sending e-mails, the software functions include creating landing pages and webinars. Up to 1,000 participants can follow your webinar through GetResponse.
  5. Zoom: With Zoom, you can create webinars that offer, among other things, features such as breakout rooms, screen sharing, recording meetings and a chat for all users. Furthermore, participants can react to questions or presentations with emojis.  
  6. ClickMeeting: The software is used to conduct virtual events and webinars. Personalizable waiting rooms, reminders and live streaming on YouTube and Facebook are, for example, supported by the tool.
  7. GoTo Webinar: The tool offers you, among other things, webinar templates, interactive features and flexible schedules. With retrievable reports, you can also analyze your webinars and the interest of the users.

Together with the suitable software and our step-by-step guide
your webinar implementation will successed. You will certainly become pros when it comes to location-independent communication and knowledge transfer! The numerous applications, exciting interactions as well as individually adaptable settings speak for themselves. 

Jana Heckmann
Author
Jana Heckmann

Jana Heckmann ist bei OMR Reviews im Bereich SEO, Content und Onsite tätig und begeistert sich für das Erstellen von Artikeln zu diversen Themen. Davor hat sie ein Studium im Medienbereich und Journalismus absolviert und hat für einen Erlebnisanbieter Text-Content erstellt.

All Articles of Jana Heckmann

Software mentioned in the article

Product categories mentioned in the article

Join the OMR Reviews community to not miss any news and specials around the software seeking landscape.