GPT-4: The New Holy Grail of AI Language Models?

Fabian Mahnke9/22/2023

The next generation of the OpenAI system is here and it promises to further push the boundaries of AI. More on this in this article.

Table of contents
  1. What exactly is a GPT language model?
  2. What new features does GPT-4 bring?
  3. How can GPT-4 be applied?
  4. How you can currently use GPT-4
  5. What are the pros and cons of GPT-4?
  6. What do users of GPT-4 need to be aware of?
  7. Risks associated with GPT-4
  8. Cost of GPT-4
  9. What tools can be integrated into the use of GPT-4?
  10. What are the alternatives to GPT-4?
  11. Conclusion
It's finally here! The next generation of the OpenAI system is here and it promises to push the boundaries of AI and NLP (Neural Language Processing) even further. GPT-4 was developed by OpenAI to usher in a new era of machine learning and take AI text generators to a new level. As one of the most anticipated tools for NLP, Machine Learning, and data analysis, GPT-4 has OpenAI ChatGPT already attracted the attention of scientists, developers, and businesses all over the world. With an incredible capacity of 10 trillion parameters and new features like multilingual support, improved language translation, and enhanced text generation, GPT-4 is indeed a ground-breaking system. But what exactly does GPT-4 really have to offer? And what do all these features and jargon really mean for you as a user? In this blog post, you will learn all about GPT-4 and what it holds for the future of AI. So buckle up, as we take a glimpse into the future of machine intelligence!

What exactly is a GPT language model?

A GPT (Generative Pretrained Transformer) language model is an artificial intelligence algorithm specialized in generating human-like text. It was developed by OpenAI and is based on the concept of machine learning.
The model is pretrained on a huge amount of text data to learn the structure and pattern of human language. It captures the relationships between words, sentences, and ideas and can use this knowledge to generate new, coherent text.
A key element of the GPT model is that it is "transformer-based", which means that it takes into account the context of words in a sentence to make accurate and relevant predictions. It can not only complete existing sentences, but also generate complete articles or essays from a single sentence or prompt.
There are several versions of the GPT model, including GPT-1, GPT-2, GPT-3, GPT-3.5, and now GPT-4, with each new version incorporating improvements and extensions over the previous ones. GPT-3, the previous version, had 175 billion machine learning parameters, while GPT-4 is speculated to have up to 1.8 trillion parameters. This makes it the largest and most powerful model of its kind at the time of writing the article.
The training of GPT-4 indeed marks a gigantic milestone, with an impressive volume of 13 trillion tokens deriving from both text- and code-based data. This volume of information includes sources like CommonCrawl and RefinedWeb, and there are even speculations about the involvement of additional data sources like Twitter, Reddit, YouTube, as well as a wide range of textbooks.
For comparison, GPT-3, its predecessor, was trained with only 300 billion tokens. This means that the volume of training data for GPT-4 is more than 40 times larger. To refine the model, additional millions of lines of instructions were used from ScaleAI and internal resources. It is no surprise that GPT-4 is setting new standards in the field of AI.

What new features does GPT-4 bring?

GPT-4 stands out as a so-called multimodal model that constantly redefines the boundaries of what is possible. But what exactly does this mean and what new features does GPT-4 bring? In this chapter, we will take a closer look at the innovative features and capabilities of GPT-4 to understand how this model is revolutionizing the field of AI.
  1. Understanding more complex inputs: GPT-4 can understand more complex and nuanced prompts, allowing it to more accurately respond to user inputs
  2. Complex problem-solving: Another significant feature is GPT-4's ability to solve more complex problems, including those that involve multiple steps
  3. Creative and technical writing: GPT-4 can generate, edit, and collaboratively work with users on creative and technical writing tasks, such as composing songs, writing scripts, or learning
  4. Visual input: One of the most anticipated features in GPT-4 is its ability to interact with images, not just text. This means GPT-4 can analyze the content of an image and link this information with a written question
  5. Generating more creative and abstract answers: GPT-4 can generate more creative and abstract answers, making interactions with users in technical and creative areas more engaging

How can GPT-4 be applied?

The application of GPT-4 offers a wide range of possibilities. You can use this advanced technology to automate marketing texts or email campaigns for example. You could also improve voice assistants or chatbots by providing customer-specific voice recognition and text processing services. Compared to human writing, GPT-4 is capable of generating texts in a very short time and can produce a large volume of content.

How you can currently use GPT-4

To harness the impressive power of GPT-4, you have several exciting options to choose from.
The first option is to sign up to one of the many AI text generators that have already integrated GPT-4's amazing technology into their platforms. These innovative services enable you to leverage the capabilities of GPT-4 in a simple and user-friendly manner, without needing to dive into the technical details yourself.
Another attractive option is to subscribe to the ChatGPT Plus subscription. With this premium membership, you get direct access to GPT-4 and can thereby use the full range of its functions. This is an excellent opportunity to try out the latest advancements in AI-based text generation and experience how they can revolutionize your text creation.
And finally, there is the possibility of getting on the waiting list for the OpenAI GPT-4 API interface. This is the ideal option for those planning to integrate GPT-4 directly into their own applications or services. In this way, you can fully exploit the incredible power of GPT-4 and tailor it precisely to the needs of your project.

What are the pros and cons of GPT-4?

GPT-4 generally, but also in comparison to GPT-3, has a few potential downsides I would like to cover as well in order to give you a complete picture of GPT-4.
  • Biases and cognitive errors: Like previous language models, GPT-4 also shows a tendency towards biases and cognitive errors. This could result in the model reflecting certain biases in the generated texts or creating inaccuracies.
  • Extended monitoring of user input: GPT-4 has more restrictions and requires stronger monitoring of user inputs. This could limit the flexibility and user-friendliness of the model.
  • No adding new data: Like GPT-3, GPT-4 is a pretrained model. This means that no new data can be added to further train or adapt the model.
  • No processing of audio or video data: Like GPT-3, GPT-4 was not trained to process audio or video data. This could limit its applicability in certain areas.
  • Cost: The use of GPT-4 can be more expensive, especially for large companies that need to generate a high volume of text.
  • Speed: As GPT-4 relies on much more parameters, the speed of the output is slower than, for example, GPT-3 or 3.5.
Overall, however, it can be said that the advantages of GPT-4 over GPT-3 and other language models far outweigh. The many new features and processing capabilities that GPT-4 brings along make it possible to elevate AI-based text generation to a yet higher level. This alone justifies the disadvantages and, in many cases, virtually completely compensates them.

What do users of GPT-4 need to be aware of?

Basically, there is not much or nothing to be aware of. Many AI text generators like neuroflash, Mindverse or Jasper have already seamlessly integrated GPT-4 and users will likely only notice that the generated outputs are now significantly better and longer, and more input characters are available as well as a longer history is available (the length of time the AI can look back to accurately hit the context of the new outputs).

Risks associated with GPT-4

OpenAI, the organization behind the GPT-4 model, controls when and how the models are updated. Major changes (such as the shift from GPT-3.5 to GPT-4) are communicated, but not smaller updates, which however occur again and again. They are not open source, which means that the exact details of their implementation and their training data are not publicly accessible. This makes them sort of a "black box" where users can see the outputs but don't know exactly how these outputs were generated or what specific changes were made in the latest updates.
This might be problematic for some applications, especially in areas that require transparency and traceability. It can also lead to uncertainties, as users might not always know which version of the model they are using or whether recent changes were made that could impact the model's performance or behavior.
However, it is important to note that OpenAI is striving to monitor the impact of their models on society and ensure they are used responsibly. They have also introduced policies to prevent misuse of their technology.

Cost of GPT-4

As already mentioned in the section "How you can currently use GPT-4", there are several ways to use GPT-4 and hence the costs also vary.
The first option to use one of the many AI text generators that have integrated GPT-4 into their platforms is more or less cost efficient (though generally a bit more expensive than the second option listed below) and does not require any technical knowledge. I have already listed good examples of such tools above and they all offer different pricing levels that are tailored to your specific needs, making it an affordable option for many.
The second option is to subscribe to a ChatGPT Plus subscription. While it does require an investment (currently $20 per month), it gives you direct access to the latest advancements of GPT-4. If you plan to use the service regularly and want to benefit from the additional features, this investment could be well worth it.
The third option to get on the waiting list for the OpenAI GPT-4 API interface could initially be free, but using the API usually incurs costs. The exact costs can vary depending on usage. If you plan to integrate GPT-4 extensively into your own applications or services, you should factor these costs into your budget planning.

What tools can be integrated into the use of GPT-4?

Integration of GPT-4 can happen in a variety of tools and applications, depending on the specific requirements and area of application. Here are some examples:
  1. Content Management Systeme (CMS): GPT-4 can be integrated into CMS platforms like WordPress or Drupal to generate automated content or enhance existing content.
  2. Social Media Suites: Platforms like Hootsuite or Buffer can use GPT-4 to create engaging social media posts or even generate responses to user comments.
  3. Email Marketing: GPT-4 can be used to create personalized email content tailored to the specific interests and needs of recipients. This could be integrated into tools like or Brevo (ehemals Sendinblue).
  4. Chatbot: GPT-4 can be integrated into chatbot platforms like ManyChat or Chatfuel to allow more natural and human-like conversations.
  5. SEO: GPT-4 can also be utilized in conjunction with SEO tools like Semrush or Moz Pro to generate keyword-rich content that helps increase a website's visibility in search engines.
  6. Development platforms: For developers, GPT-4 can be integrated into IDEs or code editors to help with writing code or documentation.
Numerous other tools and application scenarios are conceivable. ChatGPT offers a plugin store in its Plus Subscription, with numerous plugins available (though they are not specifically tailored for GPT-4 but, like GPT-4, are also only available after the subscription is completed).

What are the alternatives to GPT-4?

If I get asked this question, then we are talking about language models and not specifically tools like ChatGPT or Jasper. There are several impressive language models that can serve as alternatives to GPT-4. Let's take a look at the most important ones:
BERT (Bidirectional Encoder Representations from Transformers) is a language model developed by Google and is the basis for Google's BARD AI. BERT differs from other models in that it considers the context of words in all directions - both from left to right and from right to left. This allows a deeper, more accurate understanding of language, making it a strong alternative to GPT-41.
LLaMa2 is another noteworthy language model developed by Meta (formerly Facebook). It is an open-source language model that deals with a broad spectrum of NLP (Natural Language Processing) tasks. LLaMa2 is known for understanding the context and meaning of text in a way that allows human-like responses and interactions2.
Luminous from the Heidelberg-based Aleph Alphac is an advanced AI language model. It is a transformer-based model similar to OpenAI's GPT-3 and GPT-4. Luminous is designed to generate human-like texts and perform a wide range of natural language processing tasks.
There are also other alternatives to GPT-4 worth mentioning. PaLM 2 by Google, for example, has proved to be more successful than GPT-4 in certain tests3. Another interesting model is StableLM, introduced by Stability AI, and is considered a strong alternative to GPT-44.
However, it should be noted that each of these models has its own strengths and weaknesses, and the choice of the right model depends on the specific requirements of your application. Even though GPT-4 has drawn lots of attention due to its impressive capabilities in text generation, there are a variety of other advanced language models that are also very powerful and can be employed in various use cases.

Recommend AI-Text-Generators

On our comparison platform OMR Reviews you can find more recommended KI text generators. There are over 60 different systems to choose from, tailored to the specific needs of small and medium-sized companies, start-ups and large corporations. Our platform offers comprehensive support in all areas of text creation and optimization. Take the chance to compare different AI tools and consult real user reviews to find the perfect tool for your specific requirements:

Conclusion

GPT-4 is undoubtedly considered the new holy grail of AI language models. It offers a broad range of powerful and limitless applications in the areas of programming, machine learning, creative portfolios as well as customer service and sales experiences, to name a few. It appears that GPT-4 will have a significant impact on our lives in the near future. Like any advanced technology, however, it also poses risks that need to be considered before full utilization. Another challenge could be the costs, as high performance comes with a price. In addition, users must consider what other useful tools can be integrated into the use of GPT-4. Even though GPT-4 represents a massive opportunity for further advancing the technology of natural language processing, there are also alternatives that are no less exciting, but they come with their own pros and cons.
All in all, GPT-4, when used in the right context and with the right incentives, could become an invaluable tool for many tasks that require AI-based solutions and natural language processing.
Fabian Mahnke

Fabian Mahnke ist Informatiker und Online Marketer und beschäftigt sich bereits seit 2016 mit künstlicher Intelligenz und wie sie im Marketing genutzt werden kann. So kam er bereits sehr früh mit der KI-basierten Texterstellung in Kontakt. Sein klares Ziel: Schreiben mithilfe von KI im DACH-Raum salonfähig zu machen. Er ist zweifacher Autor und bietet mit seinem Programm “SmarterSchreiben” Coachings an.

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Software mentioned in the article

Product or service categories mentioned in the article

AI Text Generator
AI text generator software is a type of artificial intelligence (AI) capable of automatically generating texts based on predefined rules or learned patterns. Most AI text generators use complex algorithms and methods such as machine learning or natural language processing to generate texts that are similar to human-produced ones. The functions of most AI text generators include generating natural language texts, translating texts into other languages, creating summaries of texts, generating texts based on predefined rules, and adapting texts to specific target audiences. AI text generators are used in a variety of industries, such as the media and entertainment industry, marketing, and e-commerce. However, they are also used in the finance industry and in science. To be considered an AI text generator, software must meet certain criteria. It must be capable of automatically generating texts, it must be designed to use natural language, and it must use learned patterns or rules to generate the texts.
Artificial Intelligence
AI tools are software programs based on artificial intelligence (AI) that help companies analyze and interpret data. These tools use algorithms and machine learning models to recognize patterns and relationships from large amounts of data and make predictions. This allows companies to make decisions more quickly and efficiently, as they can rely on sound and data-backed information. AI tools are used in various areas, such as in marketing, financial analysis, healthcare, or production optimization.
AI Image Generator
AI image tools are tools that use artificial intelligence (AI) to aid the production of images. These tools can perform a variety of functions, such as image generation, image editing, image recognition and classification. An example of an AI image generation tool is a so-called GAN (Generative Adversarial Network). GANs are capable of generating new images by learning from existing images and manipulating them to create new images that resemble the style and structure of the original dataset. Another example of an AI image editing tool is a so-called image processing API. This API allows users to automatically edit images by using algorithms based on machine learning. These algorithms can, for example, use face recognition to identify faces in images and automatically retouch or beautify them. Another example of an AI image recognition tool is a so-called image classifier. These tools are capable of automatically recognizing and categorizing images based on the features and properties contained in the images. This function can be useful, for instance, for sorting images in large collections or reviewing images on social media. Overall, AI image tools can support image production in various ways by automating workflows, expanding creative possibilities, and saving time.
AI Writing Assistant
Writing assistants are programs and applications that help users write more efficiently and create more accurate texts. To this end, these tools analyze what has been written and suggest changes or correct grammar and spelling, for example. The technological basis for writing assistants can be machine learning or artificial intelligence, for instance. Especially AI assistants have become increasingly popular due to technological advancements in recent times. The tools can be used as browser plugins or standalone software, for example. AI writing assistants are aimed at both end users and businesses, as they can basically be used anywhere that writing is done. In the B2B sector, for example, they help to ensure a consistent writing style or prevent spelling mistakes. To be considered an AI writing assistant software, a solution should have the following features:  * Functions for automated text correction and optimization * Personalization and the ability to adapt to the user's writing style * Text suggestions and recommendations for better word choice or structure * Possibly a translation function
Content Management Systeme (CMS)
A Content Management System (short: CMS) enables collaborative creation, editing, organization, publication and display of texts, videos, graphics, and any other forms of digital content on and for websites. Most users work on an easy-to-use graphical user interface that requires no or very little programming or HTML knowledge, and in pre-designed templates that simplify the creation, upload and visually appealing presentation of content. At the same time, several people with different functions usually work in a CMS, so that content can also be optimally edited and managed by different people. A Content Management System is therefore an easy-to-use system for managing the content for a website and probably the simplest solution for online management of content made up of texts and media files. Special solutions from the area and integrations with software from other areas can also ensure that the pages built with the CMS are optimised for various factors directly. Many content management systems offer integrations with shopping systems and marketing software such as SEO tools or content marketing tools. Some CMS also have features for digital asset management and web design.
Social Media Suites
Social Media Suites are comprehensive software solutions designed to assist businesses, organizations, and marketing professionals in managing and optimizing their social media activities. They are aimed at users who need to simultaneously manage, monitor, and analyze various social media platforms, and are particularly useful for brands, agencies, and businesses of all sizes. These solutions are used in various areas. These include social media management, where they help plan, publish, and monitor content performance. In the area of community management, they support interaction with the community and response to queries. They also play a role in monitoring, where they enable tracking of brand mentions and relevant keywords to analyze market trends and customer opinions. Furthermore, they are helpful in the area of analytics and reporting, providing detailed insights into the performance of social media activities. To be considered in the Social Media Suites category, a solution should demonstrate the following features and characteristics: * Content management functions: Planning and publishing content across various platforms. * Community management tools: Options for interaction and communication with followers, including quick responses to queries and comments. * Monitoring and analysis functions: Monitoring of brand mentions, keywords and trends, as well as detailed analysis of user interactions, and campaign performance. * Reporting and data visualization: Creating clear reports and graphic representations for performance measurement and strategy adjustment. * Integration with other platforms and tools: The ability to connect the suite with other marketing and analysis tools, as well as CRM systems.
Email Marketing
Marketers use email marketing software to design, personalize, and send promotional emails or newsletters to appropriate target groups. While emails containing advertising content are usually directed at individual people and small groups, regular newsletters are often sent to all contacts or specific customer segments. Since many contacts can be reached very cost-effectively, email marketing is a very exciting channel that continues to enjoy great popularity. The functions included in email marketing software vary depending on the provider. In principle, however, marketers can use newsletter software to design and create bespoke emails using HTML and CSS. As a rule, the providers of email marketing software also provide easy-to-use, visual editors that can be used to implement emails and newsletters without any prior scripting knowledge. When sending newsletters, it is not only security that is important, but also legal compliance. It is therefore incredibly important that email marketing tools include functions that comply with the extensive data protection laws in certain countries, such as the GDPR in Germany. This includes, for example, that all recipients must have agreed to receive the emails with a double opt-in. In addition to the creation and sending of targeted marketing emails, email marketing tools can be used to segment recipients, manage newsletter cancellations, and track open rates, dwell time, and link clicks. Email marketing tools are often integrated with CRM software or the tools themselves act as CRM systems. This expands the segmentation functions that are usually already available in email marketing software, and recipients can be targeted even more accurately. In addition, email marketing is often a crucial component of marketing automation software, which is why the software occasionally appears in both categories. To qualify as email marketing software, the solution must: * enable the creation and sending of emails or newsletters via an HTML or WYSIWYG editor * offer a selection of email templates * give users the option to preview the email and send it as a test email * save, manage, segment, and track email contact lists * provide campaign-based reports and analyses If you want to further your education in email marketing and learn from experts, then the OMR Professionals Guide to E-Mail-Marketing is just right for you! It offers 107 pages of concentrated expert knowledge on email marketing. And if you prefer to learn in a flexible e-learning format, take a look at the OMR Email Marketing Deep Dive Webinar and the OMR Academy E-Mail-Marketing Fundamentals E-Learning Course.
Chatbot
Chatbot software, often simply referred to as chatbots, are virtual assistants and are used in place of a human to perform certain tasks or provide information based on written or spoken requests. These can be both external, customer-oriented as well as internal, employee-oriented requests. Chatbots engage in a kind of conversation with users, for example in text form or acoustically, in order to then respond or perform certain functions.
Most chatbot software has a certain degree of natural language processing (NLP) to understand written and spoken language. However, they are primarily used with scripted conversations. This contrasts with intelligent virtual assistants with natural language understanding (NLU), which have the ability to conduct human-like conversations. Companies use chatbot tools or chatbots to automate tasks that previously had to be performed by humans. To do this, chatbots respond to user requests with output, that is, with a text or spoken response to the request.
In customer support software such as live chat tools, helpdesk software or customer center software, a chatbot is often already implemented as the first point of contact for customer inquiries. However, chatbots are also used in other software such as knowledge databases. Users can even use chatbots instead of certain query languages in some business intelligence systems to find data points. This is done by simply speaking or typing inquiries. The trend indicates that chatbots are being integrated into more and more software. Chatbot software can output outputs as the basis of original inquiries in writing or orally, enable the automation of tasks previously performed by humans, and are a standalone software and not just a conversation interface with Natural Language Processing (NLP).

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