Selligent Marketing Cloud vs. Inxmail

What is Selligent Marketing Cloud?

Selligent describes the Selligent Marketing Cloud as a B2C platform for marketing automation. The software is designed to allow marketers to engage with their existing customers in a personalized and automated way, whether on their own website, via email, on mobile (SMS, push messages and in-app messages), social (targeting existing customers on major social networks) and print (mailings or other printed materials). The basis for this is their own Customer Data Platform. The usage fees depend on the size of the database. Selligent originates from Belgium and, according to their statements, has ten branches in the USA and Europe.

What is Inxmail?

According to its own information, over 2,000 customers worldwide trust Inxmail's GDPR-compliant email marketing solutions. The software can be networked with many specialized systems such as CRM and CMS, online shop and campaign management tools, and social media platforms via interfaces. Newsletter templates can be easily created in your own CI. Practical features, such as the configuration of target groups that can be supplied with individual mailings or attachments, make the mailings more efficient. Customers can be encouraged to enrich and keep the data base up to date with information such as their date of birth via web forms. Since July 2021, Inxmail has had a new solution on the market that changes the editorial process. This makes it easy, quick, flexible and successful to implement creative campaigns.