Selligent Marketing Cloud vs. GetResponse

What is Selligent Marketing Cloud?

Selligent describes the Selligent Marketing Cloud as a B2C platform for marketing automation. The software is designed to allow marketers to engage with their existing customers in a personalized and automated way, whether on their own website, via email, on mobile (SMS, push messages and in-app messages), social (targeting existing customers on major social networks) and print (mailings or other printed materials). The basis for this is their own Customer Data Platform. The usage fees depend on the size of the database. Selligent originates from Belgium and, according to their statements, has ten branches in the USA and Europe.

What is GetResponse?

GetResponse is an affordable, user-friendly online marketing platform focused on email marketing, designed to help businesses of all sizes manage their digital marketing activities effectively. With GetResponse, users can send newsletters, segment contacts, automate communication along the customer journey, and create landing pages and entire websites. Additional tools such as webinars, sales funnels, and e-commerce integrations demonstrate why it is a versatile solution for online marketing. After over 26 years in the email marketing and marketing automation industry, GetResponse is now entering the field of content monetization. The AI-powered online course platform and the paid newsletter option bridge the gap between email marketing, online marketing, and content monetization.