Selligent Marketing Cloud vs. Evalanche

What is Selligent Marketing Cloud?

Selligent describes the Selligent Marketing Cloud as a B2C platform for marketing automation. The software is designed to allow marketers to engage with their existing customers in a personalized and automated way, whether on their own website, via email, on mobile (SMS, push messages and in-app messages), social (targeting existing customers on major social networks) and print (mailings or other printed materials). The basis for this is their own Customer Data Platform. The usage fees depend on the size of the database. Selligent originates from Belgium and, according to their statements, has ten branches in the USA and Europe.

What is Evalanche?

Evalanche is a best-of-breed marketing automation platform engineered for the sophisticated needs of mid-market and enterprise organizations across the DACH region.

Core Capabilities: Email Marketing, Marketing Automation, Lead Management, Multi-Tenant Architecture

With professional services and industry best practices, Evalanche empowers enterprises to deploy complex, cross-channel marketing and sales automation programs successfully.

Ideal for organizations with in-house IT, established CRM systems, and complex marketing workflows.

Best-of-Breed Flexibility: Seamless integration with existing systems without vendor lock-in.

Scalable campaign management
Multi-tenant capability for distributed teams
Comprehensive reporting and ROI measurement

Evalanche delivers strategic value to organizations seeking to extend beyond basic marketing automation functionality, enabling true enterprise-level marketing orchestration.

Differentiator: Unlike all-in-one solutions, Evalanche complements existing CRM platforms (SAP, Salesforce, Microsoft, DACH-specific CRMs), providing specialized functionality and measurable business impact.

How does Evalanche work?

Evalanche enables enterprise marketing teams to strategically automate processes across existing technology stacks, ensuring efficiency, scalability, and measurable results.

Content and campaigns are managed intelligently across multiple channels, aligned with enterprise structures such as multi-unit or multi-brand organizations.

Key Features:

Native integration with CRM systems via secure connectors
Multi-tenant architecture for international or decentralized teams
Compliance and audit-ready reporting (GDPR-compliant, ISO-certified)
Scalable automation to support enterprise growth initiatives

Where is Evalanche hosted?

Hosted in Germany in ISO 27001 TÜV-certified data centers
Fully GDPR-compliant and engineered for enterprise requirements
Comprehensive security architecture protecting data against loss, theft, or misuse